Create a comprehensive marketing strategy to enhance the performance of products and/or services

Description

Create a comprehensive marketing strategy to enhance the performance of products and/or services throughout their life cycles; paper requirements/instructions are attached and rubric/areas that need to be met. The marketing plan includes the development of an excel spread sheet which i am counting as a page or two, not sure; Summarize the company’s budget, Financial Assessment; schedule and monitoring in a spreadsheet, and include comments.(sales forecast, expense forecast, marketing expenditures alignment with strategy and tactics, Break even analysis). I would like the marketing strategy to be done on Starbucks; a resource/report I was planning on using is also attached, if it can help; Dudovskiy, J. (2017). Starbucks Corporation Report, Retrieved from https://research-methodology.net/researchmethodology/referencing/