Consumer Behavior – School Tuition

Consumer Behavior – School Tuition

Instruction for the paper Consumer Behavior – Final – to be edit In this final phase, you will develop a strategy to change how your target segment thinks about or perceives the issue. You will design a plan to change their perspective (attitude or intent to behave) and interview them again. These may be the same or different set of individuals. You will again interview or survey five individuals after you have implemented your plan for influence. This may be in the form of information or other stimuli that you decide to use. These need to be developed based on the concepts we discuss in class.

You need to make a case for why you think your design will work in persuasion. After the end of the survey/interview, you will then analyze and report the findings on the level of influence your information or experiment had on your target audience. You will compare with the second phase results. You will also report on what you learned and how you could have done it differently. In this phase as well, you will consult additional sources of published studies that relate to changing attitudes or behavior in your specific area of interest.

These questions and strategy for change you develop should be based on research and sources (peer-reviewed journal articles should be included under references, not just websites) of information. Research needs to be used to support the strategy and questions used. Should address the following issues: Brief overview of what you learned in the first two phases Description of information from additional research from published sources on how to change attitudes/behavior in your area of interest Describe the process and information used to change with a description of the strategy used to change attitude/behavior and the results of your experiment/interview with five individuals, including their demographics

Describe the results of interviews with five individuals who fit the profile of the target audience, including their demographics and how it differs from Phase 2 Analyze and report the findings on the level of influence your information or experiment had on your target audience.

You will compare with the second phase results. You will also report on what you learned and how you could have done it differently Discuss if there was any change, what worked and did not work, and possible reasons

What was the most significant aspect of your learning from the project?

What was as expected and what surprised you? How does your project relate to the mission of the university as described below in brief? [NDK is a diverse and inclusive learning community that challenges each member to consciously apply values and ethics in his or her personal, professional, and public life by creating community engagement and promoting the values of diversity, social justice, and global peace]

IMPORTANT: You are now trying to change your audience’s attitude and behavior using concepts discussed in class. Your objective in this phase is to implement any method and to only measure and learn about their attitudes or behavior or opinions depending on your focus given the context you present.