How organizations communicate through social channels

How organizations communicate through social channels

The purpose of this assignment is to compare how organizations communicate through social channels and use social media to gain competitive advantage.

Compare how organizations communicate through social channels

The purpose of this assignment is to compare how organizations communicate through social channels and use social media to gain competitive advantage.

From your field of study, select two well-known business organizations that utilize social media channels to communicate with customers.
In a Microsoft Word document, create a chart that summarizes the following information. When creating the chart, be sure to include a title and proper labels on rows. Also, columns to ensure that readers can understand the information being presented.

Firstly, Name of organizations being compared.

Secondly, Social channels used by each organization.

Thirdly, Target market organization is trying to reach through each social channel.

Fourthly, Frequency of social channel communication with customers.

Further, Differentiating factors each organization uses to make itself stand out from the competition.

Moreover, Specific strategies each organization employs to achieve competitive advantage through their communications.

Additionally, In Microsoft Word write a 250 word summary of the following based upon your research.

Also, Discuss which company communicates more effectively through social media channels. Justify your selection by providing specific reasons, facts, and examples to support your opinion.

Furthermore, Explain which company is more likely to have a competitive advantage based solely on its social media campaign and justify your selection by providing specific reasons, facts, and examples to support your opinion.

Lastly, Document Resources at the end of the paper.

More details;