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Marketing strategies 4Ps of Marketing Mix

This is a paper that requires the student to discuss Marketing strategies to provide values for a chosen target market. The paper also provides additional tasks to follow in the writing and submission of the assignment paper. Below is the brief of the assignment details.

Marketing strategies to provide values for a chosen target market

– Purpose: Innovation is crucial for businesses in today’s highly dynamic and competitive environment. Innovation is defined as the introduction of something new or different. It is the tool that guides new-product development. New products (i.e., goods or services) include not only those that are new-to-the-world but also improved versions or designs of the existing ones. The purpose of this paper is for you to tap into your own creativity and propose a new product idea that could be marketable. Based on the proposed idea, you will also think about appropriate marketing strategies to provide values for your chosen target market.

In addition, the process of completing this paper may ignite your sense of entrepreneurship and give you practical skills to become a successful businessperson in the future.

Marketing strategies to provide values for a chosen target market

Directions/ Requirements: Tasks to Complete

– Task 1 Firstly, describe the new product (good or service) you are proposing; including its designs, features, and/or process. Explain how you came up with the idea (from your personal experiences, consumers’ current issues/problems, light-bulb moments, changes in technology, social or cultural changes, etc.)

– Task 2  Secondly, describe the target market for the proposed product using demographic, psychographic, and geographic characteristics as well as their needs/wants that could be satisfied by the proposed product.
– Task 3  Thirdly, explain thoroughly Pricing strategy for the proposed product. At which price point would be justifiable, considering the assumed costs to make this product and customer’s perceived value.
– Task 4  Fourthly, explain thoroughly Place/Distribution strategy for the proposed product. What type of distribution would be appropriate considering desired positioning? Where should the product be available and accessible to create value for the target market?
– Task 5  Lastly, explain thoroughly Promotion strategy for the proposed product. What promotional messages should be communicated with the target market to create desired image and appeal? What promotional elements through which channels should be used?

Other Requirements. In completing the tasks, you must provide thorough explanations/discussions as required.  Use the outline above for completing different tasks to develop and organize your paper, 3-5 pages required.

Explore and research Amazon through the lens of technology and leadership

You are to explore and research Amazon through the lens of technology and leadership. Answer the following questions in your own words . Clearly label each answer:

You are to explore and research Amazon through the lens

Instructions for Case 2: Amazon
You are to explore and research Amazon through the lens of technology and leadership. Answer the following questions in your own words . Clearly label each answer:

It has been said that Amazon provides what its customers and shareholders want, but its industry and societal impacts are negative overall:

1.    Amazon is too dominant in e-Commerce, jeopardizing competitors, global consumer products brands, and also local retailers

2.    Amazon is destroying more jobs than it is creating

3.    Amazon’s data collection practices and artificial intelligence services such as Alexa and Rekognition violate general expectations of privacy

4.    Amazon is a poor corporate citizen, e.g., in terms of negative environmental impact and not paying its fair share of taxes
Select two of the four above statements. For each statement you select, address the following in no more than 1000 words:

a.    Provide support (e.g., reasons, data, evidence, expert opinions) for the given statement, as if you were defending the statement in class.

b.    Provide support (e.g., reasons, data, evidence, expert opinions) for the opposite of the given statement, as if you were debunking the statement in class.

c.    Your Point of View–Explain your point of view, and fully explain why.

Grading criteria:

·         75% for your analysis and support

·         15% for substance and credibility of cited sources and completeness of their citations. There should be at least two cited sources, other than course materials and basic sites such as Wikipedia

·         10% for writing quality (coherence, grammar, spelling, format)

Note: The Khan (2019) article cited below may be helpful, especially its “Introduction” and “Part I.” It may be cited as one of your two sources if it is clear how it contributed to the substance of your paper. Khan, L. (2019). The separation of platforms and commerce. Columbia Law Review, 119, 973-1093. Retrieved from https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3180174.

The research paper will require you to select any law enforcement agency and conduct a detailed analysis on that agency.

Law enforcement agency

I want to assume I know nothing about that agency i.e when the agency became established, accreditation, agency policies and procedures, staff/personnel, statistical data etc. after gathering research data about your chosen agency,

I want you to produce a narrative background on that agency and present your research findings. In addition, I want you to pull all this data along with any other pertinent information into a well-presented research paper. the paper must be APA writing style.

Description You will find the question and instructions in the file uploaded. when looking at 4 articles make sure they are all linked to a particular issue. Also please make sure the first statement in the review makes it clear what aspect you are looking at and how the four articles will address that. preferably for the articles to be based under crisis management on the second page of the file uploaded you will find a list of topics you can choose from. the paper can be structured as follows.

A short overview and a 200-250 words per artice. For example, sub topic article 1, article 2 etc  you can find articles that may help under this link https://www.theisrm.org/en/documents-archive . Please note you can only access this library for free before 30th November. Also, you mind find these points helpful

1. What is the strategic and operational issue touched upon and how did they materialize?

2. How did the organizations deal with this issue or what risk management practices was suggested by the article to deal with the issue?

3. What could they have done better or improved? Lastly, please attach the articles or links at the end of the paper. for example, a screenshot of the article if it’s not too long.

Enterprise resource planning (ERP) System An enterprise resource planning (ERP) system is a set of business applications that are integrated to provide support for core business process activities. Core business process activities may include actions around manufacturing production, logistics, sales, marketing, finance, accounting, human resources, and others. Implementation of an ERP system aids the organizational units in sharing data and knowledge, reducing costs, and improving management of the business processes. Yet, ERP implementations still fail. In a 5-6 page paper, not including the abstract, conclusion and reference pages, you are asked to complete sections of the paper described below relating to an ERP implementation. In addition to the introductory paragraph and thesis, include one paragraph describing a chosen organization and the good or service it provides where you will discuss its ERP implementation. The ERP implementation review assignment content must include the following: Introduction: Explain the purpose or thesis of the paper and explain how the body of the paper is arranged to support the purpose of the paper. Body: Provide a brief description of your chosen organization and the good or service it provides. (No more than one-half page.) Provide a brief overview of the characteristics of change management. Describe why change management is important to ERP implementation. Describe why individuals in the organization may resist change. Itemize and explain at least three strategies for overcoming that resistance. Describe an example of a successful or unsuccessful ERP implementation at the chosen organization. Detail why it was successful or not. Conclusion: Present a recap of key points and summary of main emphasis without repeating verbatim and exclusive of new information. References: Include at least two scholarly, peer-reviewed references in supporting your content. Current sources are those published within the most recent five-year period, and scholarly sources are those from peer-reviewed journals. Make certain for each listed reference that you have at least one supporting citation in the body of your content. Your reference page is always the last page of the submission where all individual references get listed. The Saudi Digital Library is a good resource to search for these references. Submit your presentation into the Assignment Dropbox.