Greil Marcus – Elvis’ cultural significance

Greil Marcus – Elvis’ cultural significance

Below, I have quoted a prominent rock critic, Greil Marcus, writing about Elvis’ cultural significance as it appeared to him in the 1970s. Your task in this essay is to respond to his point of view in a manner that demonstrates understanding of the cultural context surrounding Elvis.

Greil Marcus-writing about Elvis’ cultural significance

Below, I have quoted a prominent rock critic, Greil Marcus, writing about Elvis’ cultural significance as it appeared to him in the 1970s. Your task in this essay is to respond to his point of view in a manner that demonstrates understanding of the cultural context surrounding Elvis.
Please be sure to do the following:

(I) Indicate your own position on these issues. In doing this, you need to show an understanding of why Marcus might say what he does, and then give reasons for accepting or rejecting his views (or both).

• Be sure that you spend sufficient time both evaluating Marcus and developing your own point of view.

• As part of this, you should do a bit of research on Marcus himself. This is because it’s difficult to respond to someone’s argument without knowing who that person is and why they may take the position they do.

Greil Marcus

(ii) Back up your arguments by explicitly using musical and biographical information provided about Elvis in class (and on parts of the slides not discussed in class).

• Also, expand the scope of your argument by drawing in musical and social factors covered by other lectures besides the Elvis lecture.

• For example, Elvis’ impact on race relations it may be useful to refer to material from the blues. Similarly, in considering Elvis’ move into a pop direction, material from the lectures on the ‘in between years’ or Tin Pan Alley pop may be helpful.

(iii) Marcus’ views are heavily shaped by the pop and Las Vegas performer direction Elvis took later in his career. In order to situate that side of Elvis’ work, you should look at two of the performances that were mentioned in the lecture but not actually viewed in class.

Links for the performances in question, along with a few links for historical and cultural context, are:


https://en.wikipedia.org/wiki/The_Steve_Allen_Show

https://en.wikipedia.org/wiki/Elvis_(1968_TV_program)

(iv) Other outside sources are not required, but feel free to use them if you have them. You won’t specifically lose marks if you don’t. But chances are you will gain some marks if you use extra sources effectively.

Excerpts from Greil Marcus, “Elvis: Presliad.” From Mystery Train. Third Edition. New

“Elvis Presley is a supreme figure in American life, one whose presence, no matter how banal or predictable, brooks no real comparisons. He is honoured equally by long-haired rock critics, middle-aged women, the City of Memphis (they finally found something to name after him: a highway), and even a president [Richard Nixon]. Beside Elvis, the other heroes of [rock music] seem a little small-time.

If they define different versions of America, Presley’s career almost has the scope to take America in. The cultural range of his music has expanded to  where it includes not only the hits of the day. But also patriotic recitals, pure country gospel, and really dirty blues; reviews of his concerts, by usually credible writers, sometimes resemble Biblical accounts of heavenly miracles. Elvis has emerged as a great artist, a great rocker, a great purveyor of schlock, and, yes, a great American.

Greil Marcus-writing about Elvis’ cultural significance

[. . .] How could he take it seriously? How could anyone create when all one has to do is appear? ‘He looks like Elvis Presley!’ cried a friend, when the Big E stormed forth in an explosion of flashbulbs and cheers . . . It is as if there is nothing Elvis could do to overshadow a performance of his myth. And so he performs from a distance, laughing at his myth, throwing it away only to see it roar back and trap him once again .

[. . .] Only the man who says No is free, Melville once wrote. We don’t expect such a stance in popular culture. Those who do might best be advised to take their trade somewhere else.  But the refusal that lurks on the margins of the affirmation of American popular culture. What gives the Yes of our culture its vitality and its kick. Elvis’s Yes is the grandest of all, his presentation of mastery the grandest fantasy of freedom, but it is finally a counterfeit of freedom:

Lollipop Company confectionery business in Minneapolis

Lollipop Company confectionery business in Minneapolis

This is a paper that is focusing on the student to analyze Lollipop Company confectionery business in Minneapolis. The paper also provides additional information to use in the writing of the assignment paper. Below is the assessment description to follow:

Analyze Lollipop Company confectionery business in Minneapolis

Lollipop Company, Inc.

Lollipop Company, Inc. is a small-sized company in the confectionery industry and is based in Minneapolis. The company originally began in 2000. Fifteen years later, the CEO is in need of a larger facility, new machines, more employees, and better compensation and benefits plan. On top of that, the company needs to maintain a profit of 30%, but ideally would like to increase profit to 35%.
Lollipop Company, Inc. is in need of a consultant. You have been hired by the owner & CEO to come into the review, and provide a plan to reach company goals within the next 12 months:
Increase profit by 5% (from 30% to 35%)

Move to a facility that has a larger capacity, ideally double the size
Purchase new confectionery machines (minimum of 3 machines but up to 7 machines)
Hire 5 more employees, including one operations manager
Offer a more competitive compensation and benefits plan to employees
Throughout your project, you will apply transferable skills. Transferable skills are skills that you develop that can be transferred and applied within your chosen career. They are highly valuable and essential for career success. The transferable skills that you will be applying as you complete your project include: Communication, Information Literacy, Critical Thinking, Ethics & Professional Responsibility, Digital Fluency, and Diversity & Teamwork.

Analyze Lollipop Company confectionery business in Minneapolis

The CEO is aware of the importance of diversity and inclusion within the company. However, the CEO and Leadership do not realize the differences between diversity and culture, and how this impacts teamwork. As the HR Manager, Leadership has asked you for a plan to motivate the employees at Lollipop Company, Inc

For this project assignment on Lollipop Company, Inc. complete a minimum of a 3-page business professional report that addresses the following concepts:
Firstly, discuss the key elements of motivating a culturally diverse organization.
Secondly, why is diversity and inclusion important? What are the benefits?
Thirdly, discuss how working with others can help with respect for diversity and respect for diverse perspectives.
Fourthly, explain how your plan will motivate and engage a culturally diverse workforce.
Also, describe your plan for encouraging teamwork among a diverse workforce and ensuring that employees make meaningful and valuable contributions to team projects and tasks

Organizational factors that promote effective project management

Organizational factors that promote effective project management

This is an assessment that discusses the organizational factors that promote effective project management. Additionally, the assessment will require construction of a plan to manage Levi Jeans.

Organizational factors that promote effective project management

Assessment Description.

In this individual assessment, students will analyse the organisational factors that promote effective project management. This will be by analyzing elements of the project management planning and execution phases that may give rise to ethical compromises. Also, and more importantly, students will practice creating an integrated project management plans that meet industry standards and objectives.

Assessment Instructions

• Firstly, construct a plan to project manage these Levi jeans to success using the five stages of IPECC as per PMBOK.

• Secondly, use the criteria for success from assessment 1 and software that would be the best fit for this task from assessment 2. Justify both these choices.

Also, use research and common sense to find all the data you need for each step in your complete project plan

Additionally, there will be additional information which gives a fuller description of the assessment requirements along with KBS presentation guidelines.

Please refer to the marking guide to assist you in completing all the assessment criteria.

Thirdly, you are to use at least 12 sources of information. Additionally, reference in these assessment to be in accordance with Kaplan Harvard Referencing Style. These may include websites, government publications, industry reports, census data, journal articles, and newspaper articles. These references should be in a a reference list at the end of your report.

Assessment Information.

COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969. This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act.

Assignment Submission

Lastly, this file submission is to be as a ‘Word’ document to avoid any technical issues. Uploaded files with a virus will not be considered as a legitimate submission.

Understanding consumer motivation using consumer behavior aspects

Understanding consumer motivation using consumer behavior aspects

This is a paper that is requires the students understanding of consumer motivation using consumer behavior aspects. The paper also provides additional information to use in the writing of the assignment paper. Below is the assessment description to follow:

Understanding of consumer motivation using consumer behavior aspects

Question Using your understanding of consumer motivation:

i) Analyse Duolingo’s efforts to appeal to its customers.   650 words

ii) Explain why consumers might choose Duolingo instead of Rosetta Stone.  350 words

Please consider the following aspects of Consumer Behavior

Consumer Motivation

Perception

Personality and the self

Market Segmentation

Duolingo Case Study

Duolingo is an award-winning free online language-learning platform that has grown to over 300 million users. It promotes fun, personalised and accessible education. According to the website, ‘Our free, bite-size lessons feel more like a game than a textbook.’ Learners lose a life when they get something wrong, and earn points when they complete a lesson. Rewards include virtual coins, new levels and fluency scores. The idea is that learning is easier when it is enjoyable. Various learning experiences are offered, including face-to-face local meetings, interactive stories and podcasts. Duolingo adapts to individual learning styles and tailors exercises accordingly.

Lessons focus on ‘real-life goals’, in other words, what users want to do with a language, such as be able to order from a restaurant. And because lessons are bite-sized, learners can take part any time on the go, for example on a commute or while waiting in line. Duolingo claims, ‘There are over 1.2 billion people learning a language and the majority are doing so to gain access to better opportunities. Unfortunately, learning a language is expensive and inaccessible to most. We created Duolingo so that everyone could have a chance.’ In a recent magazine review of the best language-learning software, Duolingo enjoyed first place, followed by Rosetta Stone, a relatively expensive subscription-based package. A pioneer in language-learning packages, Rosetta Stone has been used by well-known companies for over 25 years; one calls it ‘the gold standard of computer-based language learning’.

External and internal environmental forces affecting business organizations

External and internal environmental forces affecting business organizations

This is an assignment investigating the external and internal environmental forces affecting business organizations. This is in addition to social, political, and strategic issues associated with competitive forces.

External and internal environmental forces affecting business organizations

N‌‌‍‌‌‍‍‍‌‍‍‌‍‍‍‌‌‌‍ow that you have completed identifying the problem for your client, it is time to conduct a needs assessment. A Needs Assessment is a great way for leaders to identify and select the right solutions and allocate appropriate resources. A Needs Assessment can be direct or indirect. Now that we have identified the problem, we are ready to talk about conducting a Needs Assessment.

Analyze the external and internal environmental forces affecting business organizations and social, political, economic, legal, and strategic issues associated with these competitive forces and environmental factors which impact the effectiveness of managers in today’s competitive and globally-growing organizations. When conducting a Needs Assessment you first identify the “what is” relating to the problem you have chosen to address and contrast that to “what should be.” First ask yourself “what do I already know about the needs of the organization.” Second, you will need to gather data and analyze.

Methods for collecting information

You can do this by collecting information through interviews, surveys, observing the team dynamics and social interactions. It is also important to review the organization’s documents that can provide you with additional information such as: the miss‌‌‍‌‌‍‍‍‌‍‍‌‍‍‍‌‌‌‍ion and values statement, standard operating procedures, training and the culture of the organization. Next you will analyze and prioritize the information and compare with the needs of the organization. In the example from Week 1, the manager has eight productive employees and two employees with productivity problems who, in turn, create an overall productivity problem for the department.

Using our example, the answer would be that all ten employees need to be performing at an acceptable productivity level so the department is performing at an acceptable productivity level. You are not identifying HOW to solve the problem during this phase…only asking yourself where you are and where you need to be. Some questions you can explore to help you are: What is the problem? How is the desired performance related to the current performance? How does the desired performance relate to the mission statement? Is the problem organization-wide or isolated to one or a few individuals? Have organizational initiatives created the problem?

Lastly, does the problem relate to individual performance issues? Is training adequate to support the desired outcome? Is the issue related to job design? What criteria are used to measure performance? Is performance criteria appropriate, i.e. attainable and measurable? This list is not all inclusive and is a guide to support you when completing a Needs Assessment.

Performance Management at KS Cleaners case study

Performance Management at KS Cleaners case study

This is an assignment that discusses the Performance Management at KS Cleaners. Subsequently, it analyzes the features of developing a performance plan.

Performance Management at KS Cleaners case study

Firstly, read “Case 2-2: Performance Management at KS Cleaners” and  answer questions 1, 2, and 3
1. In the context of KSC, critically evaluate the availability of any prerequisites to implementing a performance management process.
2. Discuss your plans for developing formal job descriptions for the employees at the second shop.
3. Lastly, explain key features of developing performance plans for the employees. Also, provide examples of factors you would consider in developing such plans for the dry cleaner.

Direction of Answer  :
Secondly, you will need to include a brief introduction of the case and critically evaluate the current situation of KSC. It is important to display adequate analysis of the case and integrate sufficient support from scholarly resources throughout the assignment. Additionally, use suitable headings and subheadings to organize the work in an appropriate manner.

Direction of papers :
Thirdly, your well-written paper should meet the following requirements:
Be 6 pages in length, which does not include the title page, introduction, or required reference page, which are never a part of the content minimum requirements.
However, use University academic writing standards and APA style guidelines.
Support your submission with course material concepts, principles and theories from the textbook. Also, use at least two scholarly, peer-reviewed journal articles.

Required Case study :

Lastly, the case study for this assignment is Performance Management a t KS Cleaners. You can read it in the attachment or in the book page 64-65
v  Book:
Performance Management, _4th_Edition, HERMAN AGUINIC .    ( it is in attachment )
However, these are the other references may you can use:
Review Chapter 2 in Performance Management
● Georgiou-Botaris, E. (2018, March 22). The how-to: Establishing a performance management system for your enterprise. Also, use Lucianetti, L., Batitsta, V., & Koufteros, X. (2019). Comprehensive performance measurement systems design and organizational effectiveness. International Journal of Operations & Production Management, (2), 326

Leadership challenge report and design aspects of an inquiry project

Leadership challenge report and design aspects of an inquiry project

This is an assignment that discusses the leadership challenge report and design aspects of an inquiry project. The paper also discusses the hinders from providing professional development.

The leadership challenge report and design aspects of an inquiry project

Leadership challenge report
Assessment task link to unit learning outcomes:
Upon successful completion of this task, students should also be able to:

1.   Firstly, identify a leadership challenge
2.   Secondly, articulate the design aspects of an inquiry project in order to secure appropriate evidence to use to examine the challenge
3.   Thirdly, access literature that is relevant to their professional challenge and identify how the literature responds to it
4.   Then, consider additional evidence that may address the challenge and their implications
5.   Also, analyse the evidence used and determine the relevance of the findings to the challenge
6.   Articulate the implications and actions that may address the challenge
7.   Lastly, communicate findings of the project to a professional and/or academic audience.

Inquiry question ASSIGNMENT QUESTION

What hinders/prevents educational school leaders from providing professional development that meets the needs of their teachers?
Details of task:

1.  Introduction (350 words) Your introduction should include:

An introduction to the inquiry.

Your inquiry question.

Why the inquiry question is important to you both professionally and academically.

A “map” of the paper – specifically a paragraph that presents to the reader what will be covered in the project report.

2.  Inquiry approach (400 words)
This section should also include:

The scope of the inquiry – what did it include and also why?

The resources and search terms used to identify relevant literature.

Subsequently, discussion of how the literature was analysed to identify your chosen themes.

Identification of the constraints of your inquiry.

3.  Body (3400 words)

The body will present your themes (using headings and subheadings).

●   Additionally, each section will demonstrate a synthesised understanding of the literature related to your inquiry question.

4.  Conclusion (650 words)

This section should address the following:

The answer to your inquiry question based on this literature review.

Gaps that emerged around things you cannot yet know or should be investigated more.

Reflection on how the review shapes your current thinking and practice concerning your leadership challenge.

Kotter’s steps coverage in regards to an organizational change management

Kotter’s steps coverage in regards to an organizational change management

This is a paper that discusses the Kotter’s steps coverage in regards to an organization. The paper covers both the first and last steps involved in the topic.

The Kotter’s steps coverage in regards to an organization

Cover Kotter’s first 4 steps:

Firstly, establish a sense of urgency for the executives or managers with the decision-making power over this change. Who are these executives or managers? Give titles and roles.
Create a guiding coalition (who do you need on your side and why them?) Consider people with both formal and informal power
Develop a compelling change vision that will inspire people and get everyone on the same page as they see the way forward. What should the situation look like once the change has been implemented? Be specific.
Determine how the vision will be communicated (via email? meetings? company portal?), to whom, by whom, and how often.  (150 points)

Cover Kotter’s last 4 steps and add a brief timeline that includes each of the 8 steps in your change.

Secondly, describe possible barriers to the change, how they should be removed, who should be empowered for action and what that would entail. Here you must include resisters: who are they likely to be, why will they resist, and what can you do about it?
Describe how short term wins could be generated and how often these need to be generated and communicated to keep people positive.
How will long term gains will be recorded, communicated, and evaluated?
How can and should your change be anchored in the culture of your organization?

Lastly, conclude your paper by tying your 8 steps together in a meaningful paragraph.
Create a brief bulleted timeline after your conclusion: When would each step of your change plan happen? Be realistic, but remember that change should not be drawn out unnecessarily. People want to see the results of the change quickly, but you also want to allow time for people to make adjustments. List each step and give an approximate timeframe (200 points)

Customer Relationship Management Major Pricing Strategy

Customer Relationship Management Major Pricing Strategy

This essay entails a Customer Relationship Management program and the  Major Pricing Strategy which uses profit and loss accounts to manage. Customer Relationship Management  uses  the global market inventories to prevent failure of any home or international business.

Customer Relationship Management Major Pricing Strategy

Firstly, for this task, you will select a business that would like to develop new products and services to attain a competitive advantage in the global market. You will first consider the products and services the company currently offers and recommend new products.  You will then identify the target market. Consider how you would reach that market using traditional mass media and social media for the launch and beyond.

For example, a natural foods company may need to begin offering an online ordering system to remain competitive An originality report is provided when you submit your task that can be used as a guide. The rubric aspect titles may contain hyperlinks to relevant portions of the course.

Secondly,  develop a proposal for your chosen business’s global strategic marketing plan in which you do the following. Identify two new products and/or services that the company can sell or offer to a global market.  Discuss three different methods you used to determine that there is both a need and global market for these products. Explain one competitive advantage that the company will gain by offering these new products and/or services to a global market. Discuss two inherent risks associated with launching the new products and/or services to a global market and how to minimize these risks.

Thirdly, analyze key considerations for entering a global market (e.g., regional trade alliances, agreements, environmental forces). Analyze how the global supply chain may affect the product or service. Discuss a major pricing strategy aligned to your products and/or services. Position within the overall market strategy of the global marketplace.

Company branding strategy for a marketing plan

Company branding strategy for a marketing plan

This is an assignment that discusses the company branding strategy for a marketing plan. The paper also discusses the marketing environments and strategies which companies use.

The company branding strategy for a marketing plan

Marketing plan
U‌‌‍‌‌‍‍‍‌‍‍‌‍‍‍‌‌‌‍sing the same hypothetical company from Assignment 1, for this assignment, you will focus on the company branding strategy, primary and secondary target markets, positioning statement, and consumer behavior. Note: You should create and/or make all the necessary assumptions needed for the completion of this assignment.

Instructions Create the second part of your marketing plan: Describe or list the feedback you received on Part A of your marketing plan. Explain how you will use the feedback to improve your plan. Develop a branding strategy for your product/service that covers the brand name, logo, slogan, and at least one brand extension. Thoroughly analyze the primary and secondary markets that you want to target. Thoroughly include the demographic profile (e.g., age, gender, ethnicity, etc.), psychographic profile, professional profile, geographic profile, and any other segmentation variable you deem necessary.

Prepare a positioning statement. Include a perceptual map that shows your company’s position against its competitors. From this map, create a statement that depicts your position. Then, examine the relevant consumer behavior for your target market. Explain the main reasons why the brand name, logo, slogan, brand extension, as well as the positioning statement are right for the identified target market. Additionally, use at least three academic resources as quantitative marketing research to determine the feasibility of your product/service. These resources should be industry-specific and relate to yo‌‌‍‌‌‍‍‍‌‍‍‌‍‍‍‌‌‌‍ur chosen product/service. Note: Wikipedia and other similar Websites do not qualify as academic resources.

Assignment guideline

Your assignment must follow these formatting requirements: Be typed, double-spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length of 8 – 12 pages. The specific course learning outcomes associated with this assignment are:

1. Firstly, analyze marketing environments and strategies used to strengthen product or service positioning. (c.) Examine the marketing science of customer behavior and products in the marketing exchange process.

2. Secondly, evaluate the marketing strategies used to create/communicate customer value. a. Analyze the marketing framework through a situation analysis. b. Also, evaluate target customer segments and positioning products within these segments. c. Then, evaluate the basis for market segmentation and approaches to segmentation.

3. Thirdly, create an effective marketing plan. a. Develop recommendations based on market analysis and strategy. b. Also, develop strategies to assess performance and achieve marketing goals. c. Develop dynamic strategies for competing. d. Then, develop branding strategies for existing and new products or ser‌‌‍‌‌‍‍‍‌‍‍‌‍‍‍‌‌‌‍vices.