Electronic Arts case study – Integrated Marketing Communication
This is a paper that is focusing on Electronic Arts case study and what its Integrated Marketing Communications campaign worked for EA.
Electronic Arts case study – Integrated Marketing Communication
Firstly, watch the Electronic Arts case study using the link provided below. Then, write a case study analysis about the case study. Now use the case study on the topic Integrated Marketing Communications campaign case study review.
Secondly, discuss how the marketers at EA used social media in marketing. How did this strategy play into the middle of their marketing efforts. Also, compare how other companies tend to integrate it or add it on at the end. Is this strategy beneficial for companies?
Thirdly, what are your thoughts on this structure? Is this being driven by their particular audience? Are they trying to anticipate their audience’s needs? This is a rare way of doing integration, do you think it will be more/less effective for the company?
· It is an added advantage for those of you who went through the mobile courses. This is similar to taking a “mobile first” approach to projects. It will like taking a “social media first” approach to the company’s marketing processes.
· This is the case study link for the assignment: https://vimeo.com/124524494. Do not forget to include outside academic references.
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This is an assignment that discusses the BUS 530-Economics of Organization and Strategy. Also, the paper discusses the horizontal integration.
BUS 530-Economics of Organization and Strategy
For this final assignment, imagine that your business from previous assignments about free-lance writing has become successful and you are now considering expanding the scope of your company.
Carefully review all of the required background materials, and then write a three-page paper answering the following questions. Make sure to cite at least one of the required readings for each of your answers:
Firstly, if you were to engage in horizontal integration, which of your direct competitors would you decide to acquire? Overall, do you think horizontal integration is the best long-run plan for your business if it is successful?
Secondly, do you think your business should vertically integrate over time? Should you engage in backwards vertical integration, forward vertical integration, both, neither? Explain your reasoning.
Thirdly, how about diversification/conglomerate strategy? Any advantage to diversifying your business? Discuss unrelated diversification and related diversification and whether or not these strategies might be good for your business. Explain your reasoning.
Assignment Expectations
Lastly, answer the assignment questions directly. • Stay focused on the precise assignment questions. Do not go off on tangents or devote a lot of space to summarizing general background materials. • Make sure to use reliable and credible sources as your references. Articles published in established newspapers or business journals/magazines are preferred. If you find articles on the Internet, make sure they are from a credible source. Background ? To start off this assigment, take a look at the following video for a relatively comprehensive overview of several concepts from this module.
This video is a little longer than previous videos you’ve watched for this class, but covers very useful information such as vertical and horizontal integration strategies as well as conglomerate (diversification) strategy: Holden, P. (2011). Business integration – vertical, horizontal and conglomerate. https://www.youtube.com/watch?v=gG9xNElFzRk Now delve a little deeper into this subject with the following chapter that will reinforce what you’ve learned in the video plus some important additional concepts such as transaction costs: Stengel, D. (2012). Economics of Organization. Managerial Economics Principles. Flat World Education https://saylordotorg.github.io/text_principles-of-managerial-economics/s05-economics-of-organization.html
Now read the following chapter for more detail on the concepts of vertical integration and horizontal integration. Also covered in this chapter is diversification strategy, also known as conglomerate strategy. Pay attention to the discussion of related versus unrelated diversification: Ketchon, D. & Short, J. (2012). Chapter 8: Selecting corporate-level strategies. Strategic Management: Evaluation and Execution. Flat World Education. https://saylordotorg.github.io/text_mastering-strategic-management/s12-selecting-corporate-level-stra.html
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Porter’s Five Forces and the concept of SWOT for understanding
You have just been introduced to Porter’s Five Forces and the concept of SWOT for understanding business strategy in your finance class. You are excited and eager to share these new insights with other classmates after class.
Porter’s Five Forces and the concept of SWOT for understanding business strategy
You have just been introduce d to Porter’s Five Forces and the concept of SWOT for understanding business strategy in your finance class. You are excited and eager to share these new insights with other classmates after class.
However, you really want to impress your classmates with your understanding of the material so you scheduled an office meeting to go over these concepts with your professor to make sure you understand them.
Provide a brief summary of Porter’s five forces.
How it is integrate with a SWOT analysis for developing a business strategy for your professor.
Formulate a thoughtful response from 100 to 250 words. Include at least one reference.
More details:
Porter’s 5 Forces and SWOT analysis are both tools use d to analyze and make strategic decisions. Porter’s 5 Forces is use d to analyze the competitive environment within an industry, while a SWOT analysis tends to look more deeply within an organization to analyze its internal potential.
Each of the models seeks to define the company’s position in the market. Porter’s 5 Forces are generally more of a micro tool, while SWOT analysis is comparatively macro.
Firstly, Porter’s 5 Forces is a comparative analysis strategy that analyzes competitive market forces within an industry.
Secondly, SWOT analysis looks at the strengths, weaknesses, opportunities, and threats of an individual or organization to analyze its internal potential.
Thirdly, While Porter’s 5 Forces are all external factors, the SWOT analysis examines both internal (strengths and weaknesses) and external forces.
Furthermore, Both tools can be use d to put strategic planning processes in place to further a company success.
Porter’s 5 Forces is a comparative analysis strategy. Companies can use it to determine competition within their industry, along with an industry’s weaknesses and strengths. This model can be applied to any segment of the economy to search for profitability and attractiveness.
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Benchmark Future Scope in terms of Role and Professional Obligations Career Management
This is a paper discussion the Benchmark Future Scope in terms of Role and Professional Obligations. The paper also provides a discussion of three professional nursing organization.
Benchmark Future Scope in terms of Role and Professional Obligations
Advanced registered nursing graduates are entering the profession at dynamic time when roles and scope of practice are shifting based on developments in legislation and policy in response to the evolving needs of the health care system. Professional nursing organizations play an important role in making sure the perspectives of advance registered nurses are heard. Also, in supporting nurse specialties in their efforts to expand their scope of practice and their full participation throughout the health care system.
For this assignment, you will conduct research on the current scope of practice for your specialty. Additionally, include efforts that are being made to expand that scope. Also, the role of the advanced nurse in positively influencing the health care system. Write a 1,250-1,500-word paper that includes the following:
A discussion of the scope of your future role as an advanced registered nurse, including any regulatory, certification, or accreditation agencies that define that scope.
A discussion of three professional nursing organizations that you think are most influential in advancing the scope and influence of advanced nursing. Of these organizations, evaluate the one that you would most like to join. How do its goals and mission fit in with your worldview and philosophy of care? How might membership in this organization improve your practice?
A discussion of a controversial or evolving issue that is most likely to affect your scope of practice or role in the next few years. How do you think this issue could influence the profession and other stakeholders?. Why does it matters to the advanced registered nurse?
Guidelines
You are to cite five to 10 sources to complete this assignment. Sources must publish within the last 5 years and appropriate for the assignment criteria and nursing content.
Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
You are to submit this assignment to university antiplagiarism software
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Firstly, This assignment is on R/617/5012 ; Qualification number (RQF): 603/2181/7. Explain the meaning and importance of leadership. The assignment consists of three questions. You are expected to answer all three questions in this assignment.
R/617/5012-Explain the meaning and importance of leadership
Qualification number (RQF): 603/2181/7
Unit 02: Strategic Leadership
Unit code: R/617/5012
ASSIGNMENT BRIEF
Firstly, The assignment consists of three questions. You are expected to answer all three questions in this assignment. The suggested total word count for the assignment is 4500 words.
Secondly, Remember, all the words you use to answer the questions, including quotations and citations, count. You should use the mark allocation for each question as a guide to the number of words required as follows:
Tasks Marks (%) Word Count
1 25% 1000
2 25% 1000
3 25% 1000
4 25% 1500
Task 1:
1.1 Firstly, Explain the meaning and importance of leadership.
1.2 Secondly, Contrast the main approaches to the study of leadership.
1.3 Thirdly, Critically evaluate the role of leadership in strategic management.
What is the role of leadership in strategic management?
What is the Role of Leadership in Strategy Management? efficient leaders perform the common tasks in the strategy making and executing process. They develop a strategic vision and mission, sets goals and objectives, craft the strategies, execute it and then evaluate the performance.
Task 2:
2.1 Firstly, Critically compare the relationships between leaders of work groups, and leaders of teams.
2.2 Secondly, Distinguish between the influence of leadership on groups and teams, and on formal and informal groups.
2.3 Thirdly, Critically evaluate the characteristics of an effective work group and team.
Task 3:
3.1 Firstly, Assess the nature of organisation effectiveness and performance.
3.2 Secondly, Critically explore the main features and requirements of leadership development.
3.3 Thirdly, Provide criteria for assessing an organisations strategic effectiveness from a leadership perspective.
Task 4
4.1 Critically explore the exercise of leadership power and influence.
4.2 Critically review the importance of ethics, values and corporate social responsibilities to an organisations value.
4.3 Critically evaluate leadership and sustainability concepts and trends.
What is the concept of organizational effectiveness?
Organizational effectiveness can be defined as the efficiency with which an association is able to meet its objectives. This means an organization that produces a desired effect or an organization that is productive without waste.
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Development of an Operation Technology and Management Plan
This is an assignment that focuses on the development of an Operation Technology and Management Plan. The paper also includes the management plan with the financials throughout the development process,
The development of an Operation Technology and Management Plan
This assignment consists of two sections: the Word document and your business plan financials. Note: You must submit both sections as separate files for the completion of this assignment. Use the NAB Company Portfolio (see Required Course Files in Week 1).
Write a 4 page paper in which you provide the following information below. Operations Plan (1 page) Note: Remember to assign a dollar amount to each operational cost you find, as you will need these figures for your income statement and cash flow in Week 8.
Firstly, create an operations plan for your NAB company using the template in the text as a guide (p. 214 | Operations Plan Preparation Form). Extract appropriate information from the NAB Company Portfolio, where applicable. Other required items in the template should be filled in using your personal preferences. Note: However, most of the research pertaining to the hints provided here can be found in the NAB company portfolio. Hints: Consider whether you will rent or buy your facilities or outsource production to an existing company. Hints: One of your biggest expenses as a startup non-alcoholic beverage company will be transitioning from a small-batch prototype of your beverage to production on a large scale.
The development process
Secondly, research the equipment you will need (vats, refrigerators, burners, ovens, bottling equipment, and so on), whether you will rent or buy, how you will maintain and clean the equipment, and so forth. Consider how you will ensure quality control. What capacity do you intend to reach? Hints: Deliberate your inventory control. Where do your supplies come from and also what is your turnaround time to produce your beverage once you have received an order? Hints: Consider your distribution method. Refer back to your notes for the SWOT analysis assignment in Week 2 of the class. Hints: How will you stay abreast of new developments in your industry? What new products do you have in development now, in addition to your flagship product? Finally, describe your research and development activities and explain how they will contribute to the company. Technology Plan (1 page) 3.
Lastly, create a technology plan for your NAB company using the template in the text as a guide (p. 227 | Technology Plan Preparation Form). Extract appropriate information from the NAB Company Portfolio, where applicable. Other required items in the template should be filled in using your personal preferences. Hints: Consider the type of technology your company will use to conduct the following activities: managing personnel; taking, fulfilling, and also tracking orders; managing inventory; communicating with customers and providing customer service; and producing your beverage.
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This is an assignment that discusses the Corporate Recruiting Plan evaluation of an organization that is opening a new facility.
Corporate Recruiting Plan evaluation for an organization
Firstly, assume that you have been brought in to consult with one of these growing organizations as it prepares to open a new facility. The new facility will be a multi-purpose regional office with 1500 employees in a variety of disciplines. The acquired employees will be for all positions, ranging from a regional VP and senior staff functions, to the customer service team, and the distribution/warehouse team with 400 employees. The new facility will be similar to eight existing facilities in other regions. The following are recruiting plans for different positions:
· Recruiting IT and Engineering Positions:
o College jobs fairs at 3–4 local universities have been used for entry-level positions. In general, the success rate after one year has been about 50%.
o Usage of internships has been at times (“try before you hire”), but interns have often been hard to recruit.
o Professional organizations usage have been for positions requiring experience. These organizations post positions on their websites.
o Usage of Executive recruiters have been for upper management positions.
· Recruiting Administrative and Distribution Center Positions:
Local newspapers have been the major source for local jobs.
Usage of Point-of-sale advertising (signs outside the facility) often advertising an onsite job fair.
When hiring needs dictate, current employees are given small ($100) bonuses for job referrals.
Instructions
Secondly, evaluate both of these plans. Respond to the following:
Which part of each plan would likely not be successful in recruiting today’s employees? Also, what are the specific limitations you see in these plans?
Which part of each plan would likely continue to be successful? Why would these plans be worthwhile to keep?
· A major issue for recruiters today is the issue of diversity and inclusion. Based on your research on this topic, recommend a plan that would address these issues. Your plan should:
Analyze organizational recruiting plans that have been successful in the recruiting of targeted groups.
Lastly, include the current legal thinking in this area.
Address a cross section of targeted groups, including minorities, women, veterans, disabled workers, et cetera.
Recommend at least three methods that your research indicates would be successful in this targeted search and justify your recommendations based on this research.
Also, justify your responses based on current research from at least four peer-reviewed articles.
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The marketing mix is used within the implementation of the marketing strategy. Please select one of the industries listed below, and search for information about the marketing mix used by at least two companies in your selected industry: soft drink, fast food/restaurant, hotel, cell phone provider, banking, automobile, airline, or entertainment.
Marketing Mix-Please select one of the industries listed below
Please select one of the industries listed below, and search for information about the marketing mix used by at least two companies in your selected industry: soft drink, fast food/restaurant, hotel, cell phone provider, banking, automobile, airline, or entertainment.
Provide an example of the four areas of the marketing mix—product, price, placement, and promotion—used by each of your selected companies.
Discuss where their marketing mix strategies are similar and where they are different. Explain why
Also, consider the element of ethical promotion and social responsibility toward consumers.
In addition to company websites;
http://www.ibisworld.com/ and http://www.mergent.com/ are excellent resources to find information about markets and individual companies.
Your research project must include an introduction.
You must also reference at least one journal article from the CSU Online Library and two articles from business-related or news websites; therefore, support your essay by at least three sources.
Your research project must be at least four pages in length and double-spaced, not counting the title and reference pages.
Reference all sources; paraphrased and quoted material must have accompanying citations. Use APA style guidelines for formatting. Do not write an abstract.
More details;
Marketing mix is a combination of factors that can be controlled by a company to influence consumers to purchase its products.
What are the 7 P’s of marketing mix?
Once you’ve developed your marketing strategy, there is a “Seven P Formula” you should use to continually evaluate and reevaluate your business activities. These seven are: product, price, promotion, place, packaging, positioning and people.
Below, I have quoted a prominent rock critic, Greil Marcus, writing about Elvis’ cultural significance as it appeared to him in the 1970s. Your task in this essay is to respond to his point of view in a manner that demonstrates understanding of the cultural context surrounding Elvis.
Greil Marcus-writing about Elvis’ cultural significance
Below, I have quoted a prominent rock critic, Greil Marcus, writing about Elvis’ cultural significance as it appeared to him in the 1970s. Your task in this essay is to respond to his point of view in a manner that demonstrates understanding of the cultural context surrounding Elvis.
Please be sure to do the following:
(I) Indicate your own position on these issues. In doing this, you need to show an understanding of why Marcus might say what he does, and then give reasons for accepting or rejecting his views (or both).
• Be sure that you spend sufficient time both evaluating Marcus and developing your own point of view.
• As part of this, you should do a bit of research on Marcus himself. This is because it’s difficult to respond to someone’s argument without knowing who that person is and why they may take the position they do.
Greil Marcus
(ii) Back up your arguments by explicitly using musical and biographical information provided about Elvis in class (and on parts of the slides not discussed in class).
• Also, expand the scope of your argument by drawing in musical and social factors covered by other lectures besides the Elvis lecture.
• For example, Elvis’ impact on race relations it may be useful to refer to material from the blues. Similarly, in considering Elvis’ move into a pop direction, material from the lectures on the ‘in between years’ or Tin Pan Alley pop may be helpful.
(iii) Marcus’ views are heavily shaped by the pop and Las Vegas performer direction Elvis took later in his career. In order to situate that side of Elvis’ work, you should look at two of the performances that were mentioned in the lecture but not actually viewed in class.
Links for the performances in question, along with a few links for historical and cultural context, are:
(iv) Other outside sources are not required, but feel free to use them if you have them. You won’t specifically lose marks if you don’t. But chances are you will gain some marks if you use extra sources effectively.
Excerpts from Greil Marcus, “Elvis: Presliad.” From Mystery Train. Third Edition. New
“Elvis Presley is a supreme figure in American life, one whose presence, no matter how banal or predictable, brooks no real comparisons. He is honoured equally by long-haired rock critics, middle-aged women, the City of Memphis (they finally found something to name after him: a highway), and even a president [Richard Nixon]. Beside Elvis, the other heroes of [rock music] seem a little small-time.
If they define different versions of America, Presley’s career almost has the scope to take America in. The cultural range of his music has expanded to where it includes not only the hits of the day. But also patriotic recitals, pure country gospel, and really dirty blues; reviews of his concerts, by usually credible writers, sometimes resemble Biblical accounts of heavenly miracles. Elvis has emerged as a great artist, a great rocker, a great purveyor of schlock, and, yes, a great American.
Greil Marcus-writing about Elvis’ cultural significance
[. . .] How could he take it seriously? How could anyone create when all one has to do is appear? ‘He looks like Elvis Presley!’ cried a friend, when the Big E stormed forth in an explosion of flashbulbs and cheers . . . It is as if there is nothing Elvis could do to overshadow a performance of his myth. And so he performs from a distance, laughing at his myth, throwing it away only to see it roar back and trap him once again .
[. . .] Only the man who says No is free, Melville once wrote. We don’t expect such a stance in popular culture. Those who do might best be advised to take their trade somewhere else. But the refusal that lurks on the margins of the affirmation of American popular culture. What gives the Yes of our culture its vitality and its kick. Elvis’s Yes is the grandest of all, his presentation of mastery the grandest fantasy of freedom, but it is finally a counterfeit of freedom:
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Lollipop Company confectionery business in Minneapolis
This is a paper that is focusing on the student to analyze Lollipop Company confectionery business in Minneapolis. The paper also provides additional information to use in the writing of the assignment paper. Below is the assessment description to follow:
Analyze Lollipop Company confectionery business in Minneapolis
Lollipop Company, Inc.
Lollipop Company, Inc. is a small-sized company in the confectionery industry and is based in Minneapolis. The company originally began in 2000. Fifteen years later, the CEO is in need of a larger facility, new machines, more employees, and better compensation and benefits plan. On top of that, the company needs to maintain a profit of 30%, but ideally would like to increase profit to 35%.
Lollipop Company, Inc. is in need of a consultant. You have been hired by the owner & CEO to come into the review, and provide a plan to reach company goals within the next 12 months:
Increase profit by 5% (from 30% to 35%)
Move to a facility that has a larger capacity, ideally double the size
Purchase new confectionery machines (minimum of 3 machines but up to 7 machines)
Hire 5 more employees, including one operations manager
Offer a more competitive compensation and benefits plan to employees
Throughout your project, you will apply transferable skills. Transferable skills are skills that you develop that can be transferred and applied within your chosen career. They are highly valuable and essential for career success. The transferable skills that you will be applying as you complete your project include: Communication, Information Literacy, Critical Thinking, Ethics & Professional Responsibility, Digital Fluency, and Diversity & Teamwork.
Analyze Lollipop Company confectionery business in Minneapolis
The CEO is aware of the importance of diversity and inclusion within the company. However, the CEO and Leadership do not realize the differences between diversity and culture, and how this impacts teamwork. As the HR Manager, Leadership has asked you for a plan to motivate the employees at Lollipop Company, Inc
For this project assignment on Lollipop Company, Inc. complete a minimum of a 3-page business professional report that addresses the following concepts:
Firstly, discuss the key elements of motivating a culturally diverse organization.
Secondly, why is diversity and inclusion important? What are the benefits?
Thirdly, discuss how working with others can help with respect for diversity and respect for diverse perspectives.
Fourthly, explain how your plan will motivate and engage a culturally diverse workforce.
Also, describe your plan for encouraging teamwork among a diverse workforce and ensuring that employees make meaningful and valuable contributions to team projects and tasks
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