Archive for category: Business paper

Description

Module 1 – Case STP, PRODUCT MANAGEMENT & SITUATION ANALYSIS Assignment Overview A Customer Focus After you determine what you are selling, the next critical part of the marketing plan is to understand to whom you are selling. Knowing your customer is essential to ensure that the company is delivering an appropriate message to the target market. Marketing success is about turning sales leads into profits.  Not only should a company focus on servicing its current customer base, it must also seek out new customers. This module’s case will focus on defining your product’s customer demographic and psychographic profile, along with customer relationship management (CRM) and customer satisfaction metrics. CRM is about managing current and prospective customers for strong and long customer relationships. Case Assignment Check out Nielsen Insights to find out more about today’s customer. Visit Experian and Mosaic® to find out more about using marketing research to develop customer profiles. Using information from the websites and articles from the library’s full-text article databases (Academic Search Complete, Business Source Complete, and/or ProQuest Central), create a customer profile brief: Customer Demographics and Psychographics—A review of current customer demographics—explain why this demographic profile is your primary target market. • Develop a demographic profile of the potential customer segment.

• List at least two demographic tools you can use to help develop the demographic profile. • Potential customer market demographics. Define the psychographic profile of your customer. Customer Relationship Management—Find two CRM tools that help companies identify pertinent information about their customer segments. • How will you use these tools to manage the customer relationship? Since you are engaging in research, be sure to cite and reference the sources in APA format. The paper should be written in third person; this means words like “I”, “we”, and “you” are not appropriate. For more information see Differences Between First and Third Person. Use the attached APA-formatted template (MKT501 Case1) to create your submission. Assignment Expectations Your submission will include: • Trident University International’s cover page • A 4- to 5-page paper with APA citations (2- to 3-sentence introduction, body, 2- to 3-sentence conclusion) • The reference list page in APA format Grading Note: At Trident University International, rubrics are used for grading. These rubrics specify the points available for each component of an assignment. Points are earned based on the level of the work submitted. The rubric located in the case dropbox is used for this case

Select an ethnic minority group that is represented in the United States (American Indian/Alaskan Native, Asian American, Black/African American, Hispanic/Latino, Native Hawaiian, or Pacific Islander). Using health information available from Healthy People, the CDC, and other relevant government websites, analyze the health status for this group. In a paper of 1,000-1,250 words, compare and contrast the health status of your selected minority group to the national average. Include the following: Describe the ethnic minority group selected. Describe the current health status of this group. How do race and ethnicity influence health for this group? What are the health disparities that exist for this group? What are the nutritional challenges for this group? Discuss the barriers to health for this group resulting from culture, socioeconomics, education, and sociopolitical factors. What health promotion activities are often practiced by this group? Describe at least one approach using the three levels of health promotion prevention (primary, secondary, and tertiary) that is likely to be the most effective in a care plan given the unique needs of the minority group you have selected. Provide an explanation of why it might be the most effective choice. What cultural beliefs or practices must be considered when creating a care plan? What cultural theory or model would be best to support culturally competent health promotion for this population? Why? Cite at least three peer-reviewed or scholarly sources to complete this assignment. Sources should be published within the last 5 years and appropriate for the assignment criteria and public health content. Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required. This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

Resources: 1. President Lyndon Johnson gave a fascinating commencement address at my alma mater Howard University in 1965. In this speech, he outlined support for affirmative action. Please read the speech in its entirety: Commencement Address at Howard University: “To Fulfill These Rights.” Here is the link of the speech: https://teachingamericanhistory.org/library/document/commencement-address-at-howard-university-to-fulfill-these-rights/ 2. Reskin, who chaired the Sociology Department at Ohio State University from 1993 to 1995, was named a professor of sociology at Harvard last September. Reskin is recognized as the foremost authority on the subject of gender and the workplace. She has written five books, including Women and Men at Work in 1994. Her recent work, however, has branched into the overlap of gender with race and ethnicity. This week I have attached Chapter 5 from her book, “The Effect of Affirmative Action on Other Stakeholders.” (see attachment ) 3.Also watch this brief clip on affirmative action: https://www.youtube.com/watch?v=-B17OINF_SI DO NOT use any outside resources, make sure you use these three resources to support your answer Paper question:. Is affirmative action still relevant in today’s work environment?

Read ‘Corporate Finance,’ Berk and DeMarzo, Chapter 12; Review relevant class notes. Working individually, answer the questions below. Fill the shaded blank cells in the accompanying Excel template spreadsheet. Be sure to perform calculations by using formulas that refer to the collected data in the same file. Upload the Excel file with your work to Canvas. Our goals: You work in Nordstrom Inc.’s (NYSE: JWN) corporate finance and treasury department and have just been assigned to the team estimating Nordstrom’s WACC. You must estimate the company’s WACC in preparation for a team meeting in one week. You quickly realize that the information you need is readily available online. 1. Cost of debt (20 points) a) Before-taxcostofdebt To get the firm’s before-tax cost of debt, you will need the yield to maturity on its existing long-term bonds. Go to finra-markets.morningstar.com. Under “Market Data,” select “Bonds.” Under “Search,” click “Corporate,” and type the company’s name. A list of the firm’s outstanding bond issues will appear. Bond issues may be listed on multiple pages. Assume that the firm’s policy is to use the expected return on its noncallable long-term obligations as its cost of debt. Find the noncallable bond issue with the longest time to maturity and non-missing reported yield. (Yields to maturity are reported in the last column titled “Yield.” Make sure the issue you choose doesn’t have “Yes” in the column titled “Callable.”) Collect the yield and maturity date for your chosen bond issue. b) Corporatetaxrate Go to finance.yahoo.com. In the search box, type the company’s ticker symbol and press enter. Then click “Financials” and select “Income Statement.” Collect the firm’s income tax expense and income before tax. Calculate the firm’s effective tax rate by dividing the income tax expense by the income before tax. c) After-tax cost of debt Using the firm’s tax rate, calculate its after-tax cost of debt. 2. Market value of debt (20 points) To get the firm’s market value of its existing long-term debt, you will need the market value (that is, dollar amount outstanding) of each bond issue. Read: Prepare: We will practice estimating the weighted average cost of capital (WACC) for an actual firm using the concepts and techniques introduced in the course. Page 1 of 2 FINC 3420 – Intermediate Corporate Finance Prof. Katya Emm a) Marketvalueofeachbondissue Returning to the web page that lists the firm’s outstanding bond issues. To get the market value of each bond issue, click on the issuer name in the first row. This brings up a web page with all of the information about the bond issue. Scroll down until you find “Amount Outstanding” on the right side. Note that this amount is quoted in thousands of dollars (e.g., $50,000 means $50,000,000, i.e., $50 million). Collect the amount outstanding of each bond issue and record it along with the corresponding maturity date in the second worksheet of your Excel file. Do so for each issue. b) Marketvalueofdebt Calculate the total amount outstanding of all the bond issues. This is the market value of the firm’s long-term debt. 3. Cost of equity (20 points) a) Risk-freerate Go to federalreserve.gov/releases/h15/. In the “Instruments” column, you will find the yield to maturity for ten-year Treasury bonds listed as “10-year Treasury constant maturity, nominal.” Collect this yield as your risk-free rate and indicate the corresponding date for that yield. b) Beta Go to finance.yahoo.com. In the search box, type the company’s ticker symbol and press enter. Once you see the basic information for the firm, find and click “Statistics.” From the statistics, collect the firm’s Beta. c) Cost of equity Calculate the firm’s cost of equity using the Capital Asset Pricing Model (CAPM), the risk-free rate, Beta, and a market risk premium of 6%. 4. Market value of equity (10 points) Go to finance.yahoo.com. In the search box, type the company’s ticker symbol and press enter. Click “Statistics.” From the statistics, collect the firm’s share price and shares outstanding. Calculate the firm’s market value of equity (i.e., market capitalization) by multiplying the share price by the number of shares outstanding. 5. Market-value weights of equity and debt (10 points) Compute the weights for the firm’s equity and debt based on the market value of debt, obtained in step 2, and market value of equity, obtained in step 4. 6. WACC (20 points) Calculate the firm’s WACC using its cost of debt and cost of equity weighted by their corresponding market-value weights. Note that the firm does not have preferred stock in its capital structure.