Health services finance: Business plan

You will begin working on creating a Business Plan for a new health care organization. The work that you do for your original discussion board post will help you with your upcoming written assignment. A full description of the upcoming written assignment can be found in the last few pages of the course syllabus. the following items are addressed in the Services section of a business plan: -Specific services that are provided by the organization -Why these services are different and/or special that those provided by other organizations -Any required work experience or degrees for each of the positions -Any regulatory requirements (e.g., licenses or accreditation) For your original post, please provide a clear and comprehensive description of your new health care business, including an explanation of each of the items listed above. Select a business that is easily explained, relatively straightforward in design, and small in size. Your written assignment will require you to prepare both a description of the services that will be offered and an annual budget — The more simplistic your idea, the easier you will find it to complete these requirements. HELPFUL ARTICLE https://www.sba.gov/business-guide/plan-your-business/write-your-business-plan

Marketing plan

Propose your fictional product for a real company you write about the marketing plan. The company is CANON and the fictional product is “SPACE CAMERA”(which will allow take pictures and make videos of close to the earth planets and stars. It can even measure their size and approx. the age) (Target audience will be professional photographers, astronomer, scientists..so on.. and rich people since the camera will be shown as “luxury” product) Feel free to add more stuff about this product and try to be creative. Marketing plan should look like this: 1. Business Summary o Executive Summary o Marketing Leadership Team o Mission Statement o Environmental Analysis ( External Pestel / Internal ) o SWOT Analysis 2. Business Initiatives o Overarching initiatives  Marketing initiatives, goals, metrics ( SMART ) 3. Target Market o Industry Name o Buyer Persona(s) o Competitive Analysis 4. Market Strategy o Product o Price o Promotion o People o Process o Physical Evidence 5. Budget 6. Marketing Channels and Implementation ( Actions ) 7. Monitoring and Control Also make the presentation. It has to enclose 4-5 slides with the product, the environment analysis (PESTEL), the SWOT, the strategy, and the objectives.

The effects of the social media revolution with the market

Research question: is social media the new market? thesis ” boosting popularity, increasing the level of buyers and making the process of shopping easier could be three positive economic impacts by making social media the new market.” –  7 references for the total term paper use google scholar to find 3 references (2 ebooks, 1 journal|) references can be used until 15 years back until (2004) – 1 direct citation in the introduction – all other paragraphs should have indirect citations – the thesis should be a one line thesis statement (parallel- nouns) – 2 subpoints for each main point – anything cited should have a reference -font- times new roman

Aviation business challenges and barriers to potential growth or decline

This assignment supports the following lesson objectives: Review and select an active airport or region of aviation activity. Identify major issues trends in the aviation industry that might impact the selected airport or region. Identify challenges and barriers to potential growth, or decline, of the airport or region selected.  This assignment will have the student research and explore some of the business-related decisions that go into airport growth, types of airport markets available, projecting the trends on growth or decline of airport usage. A two-page paper based on the selected research and questions provided below. Double-spaced, 12 point font, following APA formatting/style. Title page and references not included in page count. APA guidelines can be found at CAU Library (Links to an external site.) Step 1 – Select an airport or region for a case study. Step 2 – Obtain data on the growth of airport traffic and airline operations. Step 3 – Answer the following questions: What are the trends over the last 10 years? How do they compare with international or regional trends? How will future traffic evolve for your selected airport or region?

Employee motivation case study

Description Attached case study required to answer two questions, both of which cover the Motivation chapter attached. Required to solve both questions by means of case analysis in an essay format. Clarify the concepts of employee’s motivation into practice, and demonstrate knowledge relating employee’s different needs and how fulfilling such needs is important in motivation. The marking scheme is present below: -provide an introduction to motivation and its importance, means, and effect on employees. -explain Maslow’s Hierarchy of Needs in details. -Answer both questions with references to Maslow’s Hierarchy of Needs. -Recommending Conclusion, overall organization, and appearance of answers.

Customer Profiling

Description Your goals is to create brand awareness and convert offline, in-site consumers to online followers/consumer and engage with your target market. ( Saudi Arabia ) What you are required to do: Customer Profiling – Understanding your target market (through survey answers). understand the target market conducting 12 surveys, and secondary research and crafting the customer persona profile. (survey results are attached) What you are required to do: Customer Profiling based on the survey. You will be assigned to a specific target market; My Target market is (SAUDI ARABIA) You must prepare a 2 slides summary of: ϖ The target audience overview. ϖ Two Customer Persona profile.

Contributors to a company’s likelihood of failure or success

Assignment: Using the reasons referenced by the authors in Chapter 3 as contributors to a company’s likelihood of failure or success, select two companies that you feel represent the accuracy of the reasons given by the authors. Describe why you selected each of the companies and why you feel they best fit the profile of failure or success within the context of the reasons given. If the company failed, what do you think they could have done to prevent failure? If the company is successful, what do you feel they can continue to do to remain that way? Keep in mind that companies can fail or be successful because of just one or all of the reasons in the short-term just as they can in the long-term. Flexibility, innovation, adaptability all play into this as well. Select one company that has had a major public failure as a result of: Managerial incompetence or inexperience Neglect Weak control systems Insufficient capital examples: Enron, Pets.com, Betamax, Swiss Air, Polaroid, DeLorean Motors and select one company that has had major success as a result of: Hard work, drive, and dedication Market demand for the products or services being provided Managerial competence Luck examples: Apple, Netflix, Amazon, Wal-Mart

Business Functions

Overview:

The assignment provides an opportunity for you to perform research, build your knowledge about the School of Business and professional business functions, and practice professional writing and speaking.

The deliverables for this assignment are a paper and a group video presentation, recorded in Collaborate Ultra. Each group will include 3-4 members and cover one of the five business functions: accounting, finance, information systems and operations management (ISOM), management, or marketing. The assignment is worth 15% of your course grade. Content to be included in both the presentation and the written document:

• Definition and history

• Typical skills and responsibilities

• Career options for professionals

• Student and Professional Associations

• Notable Companies

• Current trends and issues

• GMU and School of Business opportunities

• Global Opportunities and Challenges Paper: Include section headings and use bullet points, and paragraphs effectively. Think of this as a marketing tool to help other students learn about the field.

The length should be approximately three pages (single spaced) and your paper should incorporate 7-10 sources and include in-text APA-style citations as well as an APA-style reference list. Be very careful to cite your sources in the text and to write using your own words.

Please see https://owl.english.purdue.edu/owl/resource/619/1/ for information about how to paraphrase. Recommended resources: • School of Business career pages: http://business.gmu.edu/undergraduate/majors/

• GMU library BUS 103 Info Guide and relevant videos: http://infoguides.gmu.edu/BUS103

• Occupational Outlook Handbook: http://www.bls.gov/ooh/

• Department of Labor O*NET site: http://www.onetonline.org Evaluation criteria: Paper (10% of course grade):

• Did the paper cover all of the required sections and provide accurate, relevant information?

• Was the information presented in a concise, clear, and creative manner? • Did the paper show evidence of thoughtful, targeted research?

• Did the paper include appropriate citations and a reference list with 7-10 sources? • Did the team charter follow all of the directions provided?

Makey’s benefits program

Today’s HR professionals are expected to measure the success or failure of HR practices based on the achievement of organizational outcomes. Brand identity, bottom-line profitability, employee job satisfaction, and increased management focus are all outcomes that can be achieved in part through an organization’s total rewards program. This case examines a fictitious M. K. Makey organization and how it aligns its total rewards programs with its organizational goals and values. Background: M. K. Makey is a privately held outdoor apparel specialty catalog and retail store founded in 1910 by Michael Kenneth Makey, an outdoor enthusiast and entrepreneur. Makey sold his first 100 pairs of flannel-lined work pants by mail order with a 100 percent satisfaction guarantee. When 90 pairs were returned defective, he kept his promise and made the refunds. Makey borrowed $300 from his sister to perfect the design and went on to become a clothing consultant for the military during World War II, and the president and founder of a retail giant. Makey, Inc.’s library includes about 10 specialty catalogs offering products in categories such as children’s clothing, fly-fishing, outerwear, sportswear, housewares, footwear, camping and hiking gear, and the lined work pants upon which the company was built. Makey also operates about a dozen retail stores and some 15 factory outlets throughout the United States. In addition, it sells online through English- and Japanese-language websites. Makey’s annual sales grew from $620 million in 1990 to $2.9 billion in 2014. In 2015, Makey paid a 10 percent company-wide bonus. More than 17,000 people worked for the company during the 2014 holiday season, and in 2014 the company reported 80 percent of sales coming from Internet and catalog sales. The company continues to evolve into a multi-channel sales giant through mail order, telephone, Internet, and in-store sales. The Brand K. Makey, Inc. has always been a marketing professionals’ dream of turning a brand into an institution. Strategists, marketing specialists, and other business professionals (including the competition) have tried to duplicate the company’s achievements with varying degrees of success. A brand is built on perceptions about quality, service, and status created by using a particular product or working with a specific company. A brand can be built using marketing techniques such as visual imagery, wording that identifies what the organization does, and advertising campaigns targeted to a desired demographic. Strong brand identity can build a relationship with the consumer. In M. K. Makey’s case, this is a relationship with the great outdoors. The company operates on the belief that the brand should reflect Makey’s values, not just the products it sells. This case examines how Makey built the brand by using employees as the critical channel through which to accomplish strategic directives. When Samuel Wright, grandson of Michael Makey, assumed the presidency of the company in 1964, he sent a message to employees defining their stakeholders—those to whom M. K. Makey was ultimately accountable in a values-driven business. M. K. Makey stakeholders were its customers, employees, vendors, communities, and the natural environment. In addition to a strong customer focus, the company sought to solidify the brand through social responsibility. Social responsibility is a business concept driven by the principles of ethically sound practices, awareness of the business imprint on the environment, and improvement of the quality of life of the company’s employees and the communities in which it operates. Social responsibility at M. K. Makey is divided into four categories: The Environment With company products geared for outdoor use, Makey focuses its philanthropic efforts on preserving the environment. Examples include green building, charitable giving, and employee participation in preservation activities. Paper Procurement Makey is committed to sustainable, responsible paper procurement, an important consideration because the company mails more than 200 million catalogs each year. It uses recycled fiber, and suppliers are required to have programs in place to support sustainable management of natural resources.

An Attractive Benefits Package

An Attractive Benefits Package? Susan greeted Beutan, her next interview applicant.

Beutan had an excellent academic record and appeared to be just the kind of person Susan’s company, Jones Investments, was seeking in an investments technician. Susan is the staffing specialist for Jones and had already interviewed two individuals for the position. Based on the application form, Beutan appeared to be the most promising candidate to be interviewed that day. From his past experience it looked as if he could be in his mid-forties. His address showed that he lived 45 miles away from the Jones facility. The application stated that Beutan achieved a 3.7 GPA in his master’s courses, with a 4.0 in his major field of finance.

He achieved his degree a year ago by working during the day and attending classes at night. Beutan was not only treasurer of his district’s financial planning association but also served as volunteer on the high school’s financial advising committee. The recommendation letters in Beutan’s file revealed that he was both active socially and a rather intense and serious student. One of the letters from Beutan’s full-time employer of four years boasted a notable work ethic. Beutan was laid off due to a cutback in business and was looking again for full-time work. Susan knew that discussion of benefits could be an important part of the recruiting interview. But she did not know which aspects of Jones’ benefits program would appeal most to Beutan. The company has an excellent profit-sharing plan, although 80% of profits distributions are deferred and included in each employee’s retirement account. Health benefits are also good. It also has long-term care insurance but no short-term care. The company’s medical and dental plan pays a significant portion of costs. A company lunchroom provides meals at prices about 65% less than outside prices.

Employees get one week of paid vacation after the first year and two weeks after two years with the company. Five days are provided each year for sick leave. In addition, there are 7 paid holidays each year. Finally, the company encourages advanced education, paying for tuition and supplies for courses directly related to an employee’s job. Under certain circumstances, employees are allowed time off to attend classes during the day. Jones also provides a 50% daycare discount for employees with young children. After you have read the above situation carefully, respond to the following questions in a slide presentation of about 10 slides. • What aspects of the Jones Investments benefits program are likely to appeal to Beutan? Explain.

• What aspects of the Jones benefit package would likely be the least appealing to Beutan? Discuss.

• In today’s work environment, what other benefits offered by employers might be attractive to Beutan? Why? Share examples of best-practice benefits offered by employers (discussing at least two employers by name). Use at least 2 library sources to help strengthen and support your presentation. Prepare 10 slides and add a voice-over component (in PowerPoint). Be sure to present a list of references at the end of your presentation.