Archive for category: Business paper

Use the product you selected in Week 1 to construct a product strategy paper. Your Phase 2 paper should be 3 or more pages in length, 12-point font, double-spaced, APA formatted, and include the below sections with subheadings to identify each section:

Product you selected in Week 1 to construct a product strategy

Firstly, use the product you selected in Week 1 to construct a product strategy paper. Your Phase 2 paper should be 3 or more pages in length, 12-point font, double-spaced, APA formatted, and include the below sections with subheadings to identify each section:

Product Classification – Choose the Product Classification that defines this product (choose between Convenience Product, Heterogeneous Shopping Product, Homogeneous Shopping Product, Specialty Product, or Unsought Product). Further, Explain your rationale.

Branding – Firstly, describe the Branding used for this product.
Family or Individual – Secondly, does this product use family and/or individual branding? Also, Explain your rationale.
Brand Name & Mark – Thirdly, describe the brand name and brand mark and include the history and reason for the brand mark. Include image (s) of current branding as well as any brand variation they’ve used over the years
Packaging – Fourthly, describe the Packaging for this product.
Packaging Use – LASTLY, Explain how the package is used for each of the following (if one or more of the below items is not used for this function, explain why not):

Containing and Protecting the Product

Promoting the Product
Facilitating Storage, Use, and Convenience
Facilitating Recycling and Reducing Environmental Damage
Labelling – Explain the type of labelling used for this product (persuasive or informational). Provide your reasoning.
Product Life Cycle – What stage in the Product Life Cycle does this product category fall into? Choose only one stage, and explain your rationale.

Note:
Identify the product category before determining the stage in the product life cycle.
For each section above, provide detailed information to convey your understanding of the concepts applied. Use subheadings to separate each item listed above, be specific with your analysis and provide thorough rationale. In addition to the information above, pay close attention to the rubric.

Phase 2 Formatting Details:

Your Phase paper must include all listed sections, in the same order they are list ed above.
Use titles and subtitles to clearly identify each section.
If one of the outline sections is not relevant to your product and should not be covered, do NOT omit it. Instead, you must include the section and provide a statement of why the topic is not relevant to your organization, providing rationale and support for why it does not apply.
Every section above must be included and address ed.
For each phase, a cover page and reference page is require d.
Each paper must be written in third-person (no “I” or “me” or “In my opinion” or “we” etc., instead, opting for “company and managers will” or “the organization will”).

PHASE 2: Product Strategy Rubric Points Available.

Product Classification: Clearly and specifically defined the product classification, including an explanation of the rationale for all conclusions.

12
Branding: Clearly and specifically defined all three areas of branding for the product, including an explanation of the rationale for all conclusions.
Family or Individual (7 points)
Brand Name, Mark, History, Reason, Images (15 points total, 3 points each)
22

Packaging: Clearly and specifically defined all listed areas of packaging for the product, including an explanation of the rationale for all conclusions.
Packaging Use
Containing and Protecting the Product (3 points)
Promoting the Product (3 points)
Facilitating Storage, Use, and Convenience (3 points)
Facilitating Recycling and Reducing Environmental Damage (3 points)
Labelling (8 points)

20
Product Life Cycle: Clearly and specifically defined the product life cycle stage for the product, including an explanation of the rationale for all conclusions.
14
References: Paper includes at least two outside references, cited using APA formatting.
4
Mechanics: Followed APA style formatting, paper was free of grammatical, spelling and/or typographical errors, verb tense remained consistent throughout the entire paper, paper contained subheadings and followed assignment order, paper met length minimum of 3 pages.
8

This is a paper that focuses on the key Sustainability issue on a fictional company strategic vision. The paper also provides description on the submission of the paper assignment.

Key Sustainability issue on a fictional company strategic vision

Focus: Based on your group’s fictional case Presentation (i.e. the summative assessment 2), the priority issue identified in the Group, and the Action Plan devised, you will now submit your individual written report based on your fictional role, i.e. Managing Director of HR, or RDI, or Ops, or Marketing, or Finance, as applicable.
You are to provide solid reasoning on why your department’s role in the overall project will be beneficial not only to the department but to the company’s new strategic vision for sustainability, and how exactly your department will contribute to achieving the joint sustainability-focused action plan.

Key Sustainability issue on a fictional company strategic vision

Indicative Structure:

1. BRIEF OVERVIEW OF Summative 2 CASE (indicative word count: 250 words):
Start with a brief overview of the fictional company’s vision, aims and objectives and the identified challenge to address. Include a summary of the sustainability-driven action plan developed by your group and supported by the Gantt chart the team (should have) presented in Summative 2.

2. ROLE / DEPARTMENT
State what is the key Sustainability issue that is going to be tackled, why,  how and by when, and why the synergy between the selected departments is imperative to make the project work at its fullest.
Then, highlight what is the key role your department plays in the overall project, and elaborate on the specific contribution and synergies intent to be create during the planned implementation of the project,

STM5A5_ Sustainability _Assessment guidelines for SUMMATIVE 3: Individual Report (linked to Group Project) _2019-2020                          2

Since this is an academic work, consider making use of general management and sustainability concepts and tools. (adequately supported with academically reliable references) to fully sustain and inform your case.
We recommend that you also include a brief analysis of the department. You may wish to use tools such as SMART, or TROPICS, or a Sustainability model such as Silvius and Schipper’s. Also, The Phase Model by Dunphy, Griffiths and Benn, or any other model you like.

This is a paper that focuses on the Stakeholder Engagement and Communications in business strategy. The paper also requires creation of a portfolio.

Stakeholder Engagement and Communications in business strategy

Module Learning Outcomes Assessed:
1. Firstly, apply the principles of multi-stakeholder identification, evaluation and engagement in the context of sustainable business’s strategy and approaches to managing a range of corporate/stakeholder relationships.
2. Secondly, analyse and compare stakeholder engagement approaches in different parts of the world, at various geographical scales and different statuses of power/influence.
3. Thirdly, critically assess the importance of context and desired outcome in defining content and presentation styles, including the use of digital media.
4. Fourthly, create written and oral presentation materials and practice skills which can effectively engage people of different knowledge and ability levels on sustainability topics.

Task and Mark distribution:

Create and submit a structured portfolio covering the following tasks.
1.       600 word Stakeholder Map and Evaluation 20% (ILO1)
2.       600 word Critical Reflective piece 20% (ILO1) “What am I trying to achieve with this?”
3.       Two (2) pieces of created communications: one audio-visual (e.g. a narrated PowerPoint or a video) of no longer than 3 minutes and one as a poster on the same theme to the same audience which is defined and specified by the student.  20% equally weighted (ILO 4)
4.       Found communication (hand out to due date) 20% (ILO 2 & 3) – this is student led but must meet the ILO.
5.       600 words Reflection on Action (Tasks 3 & 4) 20% (ILO 2-4)

Students must submit a portfolio containing all 5 tasks, failure to submit a task will result in deduction of the allocated marks from their grade equivalent to the total available for that task.
Notes:
1.       You are expected to use the CUHarvard referencing format. For support and advice on how this students can contact Centre for Academic Writing (CAW).
2.       Then, please notify your registry course support team and module leader for disability support.
3.       Also, any student requiring an extension or deferral should follow the university process as outlined here.
4.       Lastly, the University cannot take responsibility for any coursework lost or corrupted on disks, laptops or personal computer. Students should therefore regularly back-up any work and are advised to save it on the University system.

This is a paper that focuses on how digital marketing enhances the current marketing activities. The paper also requires extracting of an article to use in the paper.

How digital marketing enhances the current marketing activities

2. Brief
This assessment requires you to look at digital marketing techniques within the context of total marketing and looks at how Digital Marketing can enhance current Marketing activities rather than simply replacing them for the company below (BURGER KING IN THE US). You are to complete a 2,500 word Integrated (online and offline) Marketing Plan for the company below which focusses on the practical implementation issues facing the organisation using course material and theory as a foundation to support and explain your particular proposals.

Use the extract from the article below as a starting point but note that your report should develop on the issues already mentioned in it by conducting further research, so that the content of your report is your own well thought-out analysis and justified opinion, rather than just repeating what is in the article. Explain in full any consequences and/or challenges relating to the issues found from both your further research and also in the following article extract which you can access in full at:
https://www.marketingweek.com/burger-king-cmo-creativity-digital/

2.1. Background to the brief
You are a marketing consultant who has been appointed by the client company Burger King. They have you to review their marketing strategy to assess how well integrated their traditional and also digital media are. Also, to suggest with justification, potential improvements as a recommend by you. You should assume that you are undertaking this work to be submitted to the Board of Directors in the form of a written report. For this brief you must decide on which country to focus on for your report. You can refer to examples and research relating to different countries in tasks 1 and 2. Also, tasks 3-5 need to concentrate on the marketing strategy for your chosen country.

Demonstrate how effective and innovative Saudi basic industries corporation inbound marketing strategy is utilizing content management, branding, search engine optimization and social media marketing in drawing customers to products and maximizing profit.

Saudi basic industries corporation inbound marketing strategy

Demonstrate how effective and innovative Saudi basic industries corporation inbound marketing strategy is utilizing content management, branding, search engine optimization and social media marketing in drawing customers to products and maximizing profit.

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