An analysis of an International Business Opportunity (China)

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An analysis of an International Business Opportunity (China). The president of your company has given you a special assignment. It seems that the board of your organization is interested in exploring business opportunities in an international location.

An analysis of an International Business Opportunity China

SCENARIO
The president of your company has given you a special assignment. It seems that the board of your organization is interested in exploring business opportunities in an international location. Because the president knows that you are taking an International Management course, s/he has asked you to investigate this idea and to prepare a full report that provides upside/downside implications of entering a particular foreign market, including a recommendation about the optimal entry strategy.

Instructions: 

Your goal is to prepare a 10 to 12 page, APA-style written report that includes your recommendations about entering into an international venture, supported by a thorough analysis that incorporates what you have learned during your time in MBA 529.
Specifically, you will evaluate your organization’s potential to internationalize via a new installation (branch, factory, sales presence, etc.). Thus, the industry of your organization will serve as a key focus of your paper. Your instructor will assign a foreign country that will form the remaining context of your analysis.

So for example, if you currently work for a local hospital and you are assigned the target country of India, you would write a paper analyzing the potential of opening a subsidiary hospital (or other health care facility) in India. Or, if you work for an advertising firm and you are assigned the country of Uganda, you would perform an analysis to determine the feasibility of opening an office or a subsidiary firm in Uganda.

If you are not currently working for an organization, you may use a former employer or, alternatively, an industry with which you are familiar or that particularly interests you. If you work in a service-type role or profession—e.g., professional nanny—you could write an analysis on establishing a “nanny business” in your assigned country.

Step 1: Getting Started

Please begin by reporting to your instructor by the end of Week 2the industry that you will be investigating (i.e., the industry in which you currently are working or an industry in which you formerly have worked). Once you do so, your instructor will assign a foreign country for your analysis.

Step 2: Performing the Analysis
Using our MBA 529 learning modules as a guide, your detailed analysis should incorporate a thorough discussion of the following areas.

Social, political, cultural, legal, technological, and economic environment of the country that your organization proposes entering.

Please use the Hofstede, Trompenaars, and GLOBS cultural research and frameworks in the textbook to analyze the business culture and environment in the country of your choice.

Entry and organizational strategies the organization should consider and advance (including potential local partners)

Ethical, leadership, and management challenges (including human resources considerations) associate d with entering this market and pursuing the entry strategy that you are proposing

Step 3: Preparing the Final Paper

Please organize your paper into the following three (3) sections using the section headings indicated below. You may further divide the Analysis section into subsections that highlight key elements of your analysis. (E.g., Ethical Challenges, Economic Considerations, etc.).

Executive Summary: Please include the following information in a succinct-but-complete executive summary that is one or two paragraphs in length.

Entry strategy recommendation.

Brief description of the analysis you performed.

Major upside/downside implications (i.e., benefits & challenges) associated with entering this market

Analysis:

For the main portion of your paper, you will use data that you have researched on the country and your industry as well as the text and class discussions to perform an in-depth analysis that addresses environmental considerations (e.g., political,  legal & regulatory, etc.), an emphasis on culture, possible entry strategies, and management and leadership implications.  Demonstrate comprehension and application by integrating course concepts with country-specific and industry-specific examples.

Conclusion:

Conclude with recommendations. Chief among the recommendations will be a final decision with respect to an entry strategy. At least four (4) additional recommendations should be related to areas such as organizational structure, and leadership style. Also, motivational approaches (including compensation approaches), and HR-related areas such as recruitment. Additionally,  selection, and training. Make sure your suggestions are clearly based on information gathered from current research and industry/country data as well as relevant course concepts.

Note: It is possible that your analysis could lead you to recommend against entering the foreign market. I.e., your analysis may reveal that the risks outweigh the benefits. If so, please report and explain this recommendation. However, please also note that the Conclusion section should still contain recommendations about the most feasible entry strategy. Additionally, recommendations related to organizational structure, leadership style, motivational approaches, and human resources management. In other words, if the organization nonetheless decided to enter the market, what recommendations should it follow?

Marketing managers for global organizations are often asked to evaluate

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Marketing managers for global organizations are often asked to evaluate the feasibility of new products and services and predict their profitability for the organization. For this task, you will select a business that would like to develop new products and services in order to attain a competitive advantage in the global market.

Marketing managers for global organizations are often asked to evaluate

Marketing managers for global organizations are often asked to evaluate the feasibility of new products and services and predict their profitability for the organization.

For this task, you will select a business that would like to develop new products and services in order to attain a competitive advantage in the global market. You will first consider the products and services the company currently offers and recommend new products and services that have the most potential for profitability based on your evaluation. You will then identify the target market and consider how you would reach that market using traditional mass media and social media for the launch and beyond.

For example, a natural foods company may need to begin offering an online ordering system to remain competitive. If you discover a market exists for a new natural food product that is desired in other countries but not readily available there, this might be a good product to recommend adding, but you should first determine whether it is feasible.

Select a business from one of the industries listed below:

Firstly, Agriculture

Secondly,  banking

Thirdly,  Hospitality

Fourthly,  Healthcare

Further,  Retail

Moreover,  Transportation

Lastly, Technology

 

Note:

Please choose a business that can be adapt ed to a global market. Any information that would be consider ed confidential, proprietary, or personal in nature should not be include d in the actual task submission to WGU. Do not include the actual names of people, suppliers, the organization(s), or other identifiable information. Use fictional names. Also, include organization-specific data, and including financial information. Work performed for a client or an employer is their property and should not be used without written permission.

REQUIREMENTS

Your submission must be your original work. No more than a combine d total of 30% of the submission and no more than a 10% match to any one individual source can be directly quote d or closely paraphrase d from sources, even if cited correctly. The originality report that is provide when you submit your task can be used as a guide.
You must use the rubric to direct the creation of your submission because it provides detailed criteria that will use to evaluate your work. Each requirement below is in evaluation by more than one rubric aspect. The rubric aspect titles may contain hyperlinks to relevant portions of the course.

Note: Submit your Assessment in Microsoft Word or PDF format.
A.  Develop a proposal for your chosen business’s global strategic marketing plan in which you do the following:
1.  Identify two new products and/or services that the company can sell or offer to a global market.
a. Discuss three different methods you used to determine that there is both a need as well as an existing global market for these products and/or services.

b. Explain one competitive advantage that the company will gain by offering these new products and/or services to a global market.

c. Discuss two inherent risks associated with launching the new products and/or services to a global market and how to minimize these risks.

 

2.  Discuss the customer relationship management (CRM) software system you prescribe to track product and/or service inquiries and sales.

a. Explain how the information generated by the CRM software will be used to continue to drive CRM practices and track sales in a global market.

3.  Discuss at least one distribution channel for the two new products and/or services.

a. Analyse key considerations for entering a global market (e.g., regional trade alliances, agreements, environmental forces).

b. Analyse how the global supply chain may affect the product or service.

4.  Discuss a major pricing strategy (i.e., cost plus pricing, competition-based pricing, break-even-based pricing, penetration-based pricing, premium pricing) aligned to your products and/or services’ position within the overall market strategy of the global marketplace.

a. Identify costs associated with developing and launching the new products and/or services.

b. Evaluate consumer acceptance of the price set for the new products and/or services.

c. Evaluate competitor prices for similar products and/or services.

5.  Discuss the promotional strategy you will use to promote your products and/or services in a global market.

a. Identify two mass media and two social media channels you would use to promote your new products and/or services in a global market.

i. Justify why you chose these channels based on market segmentation (e.g., demographics, psychographics, and behavioural characteristics)

b. Discuss two sales promotion activities (e.g., coupons, games, contests, sweepstakes) you would use to promote your new products and/or services in a global market.

B.  Acknowledge sources, using in-text citations and references, for content that is quoted, paraphrased, or summarized.

C.  Demonstrate professional communication in the content and presentation of your submission.

The adoption of social media within an organization’s field

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This is an assignment that focuses on the adoption of social media within an organization’s field. The paper also includes a depth literature review on the adoption.

The adoption of social media within an organization’s field

Task
You are to assume the role of an external consultant for Manufacturing. You will need to research thoroughly the adoption of social media within your allocated field in order to determine how it has transformed the way organisations within your sector interact with their stakeholders, that is, their employees, partners, customers/clients, suppliers and other parties.

The result of your research will be a consultancy report that investigates the adoption and use of social media and social networks in your allocated sector and recommends a comprehensive social media strategy.

Your report should include in-depth literature review on the adoption and existing use of social digital technologies in your sector. Your research should include a wide variety of social media technologies and their application, or potential application in your sector. The report should identify the business drivers involved in the adoption/use of social media platforms; explore their benefits and opportunities; outline potential obstacles and adoption issues, both internally and externally; cover impact analysis and explore metrics and their implementation; provide supporting evidence and justification, including audience needs, innovation issues and the role of user generated content.

Learning Outcomes addressed:
Firstly, analyse and differentiate between the range of social media platforms, applications and tools, and their appropriate deployment.
Secondly, evaluate organisational cultures and characteristics and the potential impact of the implementation of enterprise social media
Thirdly, critically evaluate the most effective social media solutions to improve business performance
Then, appraise the social and ethical relationship between social media as it pertains to traditional mass media and public relations practice

Lastly, identify the opportunity to apply enterprise class social media to innovate within organisational processes, products and services

The head trainer of a global U.S. automobile manufacturer

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You are currently the head trainer of a global U.S. automobile manufacturer. The organization has decided to expand its operations into the Eastern market such as China, Japan, and Singapore. The vice president of human resources has asked that you create a proposal outlining your plans for a new hire orientation program for the Eastern market. In your proposal, include the elements listed below.

The head trainer of a global U.S. automobile manufacturer

You are currently the head trainer of a global U.S. automobile manufacturer. The organization has decided to expand its operations into the Eastern market such as China, Japan, and Singapore. The vice president of human resources has asked that you create a proposal outlining your plans for a new hire orientation program for the Eastern market. In your proposal, include the elements listed below.

Firstly, Discuss how the Eastern market will potentially view new hire orientation, and then discuss two to three ways to tailor the new hire orientation to this market.

Secondly, Discuss how the Eastern market perceives the relationship between the learner and trainer.

Thirdly, Discuss who will be responsible for giving the new hire orientation to the Eastern employees. Also, how the orientation will be delivered. For example, will a local who is familiar with the language deliver a live orientation training session, or will it be a remote training session with a translator? Additionally, Will it be some other delivery method? Once the method is chosen, discuss why this method is appropriate for the given market.

Further, your completed assignment must be at least two pages in length and use at least two outside sources.

Also, adhere to APA guidelines when constructing this assignment, and include in-text citations and references for all sources that are use d.

Finally, please note that no abstract is needed.

Imagine that you work for a global automobile manufacturer

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Imagine that you work for a global automobile manufacturer as a lead training and development associate. The head of human resources (HR) has had meetings with various departments, and a training need was identified by the sales department.

Imagine that you work for a global automobile manufacturer

Imagine that you work for a global automobile manufacturer as a lead training and development associate. The head of human resources (HR) has had meetings with various departments, and a training need was identified by the sales department. Sales have dropped considerably in the last quarter, and through a training needs analysis, it was shown that sales associates lack the proper knowledge, skills, and abilities (KSAs) to effectively sell automobiles to various car dealerships in the United States and abroad.

The head of HR has asked that you give him or her a presentation on which major training theory you would recommend to apply to this scenario to equip the sales associates with the necessary skills to increase sales.
Select one training theory. This can be any of the four discuss ed in this unit or a training theory of your choice that interests you.

Then, in your PowerPoint presentation, include the elements listed below.

Firstly, Discuss the training theory and its primary tenets.

Secondly, Explain why you recommend this theory.

Thirdly, Discuss two to three activities that you would build from this theory.

For example, if you chose action theory, you may create group activities. Where sales associates run through sales scenarios with each other to see what works and what does not. Feel free to be as creative as you would like with your given theory.

Explain how your activities will address each learning style (i.e., visual, audible, and kinesthetic learning styles).
Your presentation must be at least 10 slides in length, not counting the title and reference slides. You are require d to use at least one outside source and to utilize the notes section within PowerPoint. Within the notes section, include additional explanations for each slide. As you create your presentation, keep in mind that you are presenting for executives at your organization. All sources used, including the required unit resources, must be cite d and reference d according to APA guidelines

Create a training presentation to professional accountants

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Create a training presentation to professional accountants on an aspect of corporate accountability or reporting (other than traditional financial reports) from the module. MY CHOICE CORPORATE ACCOUNTABILITY OR REPORTING IS CORPORATE SOCIAL RESPONSIBILITY.

Create a training presentation to professional accountants

Task 1
Create a training presentation to professional accountants on an aspect of corporate accountability or reporting (other than traditional financial reports) from the module. MY CHOICE CORPORATE ACCOUNTABILITY OR REPORTING IS CORPORATE SOCIAL RESPONSIBILITY.

The presentation should:

Firstly,  introduce the particular corporate accountability/reporting aspect you wish to cover;

Secondly,  present a rationale of why you have chosen it and why you think it is important that accountants should be aware of it;

Thirdly,  demonstrate examples of how it is currently reported, including both positive and negative aspects about its coverage, and provide suggestions for improvements;

Fourthly, show how professional accountants can contribute to the reporting of the particular aspect you have chosen.

Within the notes area below each slide you should include some detail behind each slide to elaborate on the bullet points, graphics or pictures you use on the slide itself, including any citations to back up your points. Whilst there is no specific word limit on these notes sections, they should not be mini-essays in themselves, only support for what you would say if you were actually presenting the slides to an audience.

You should aim for between 20-25 slides (not including the title slide and any reference list slides).
N.B.: you should not choose the same topic area as you covered in coursework 1 (i.e. not-for-profit reporting).

Task 2

Write a short reflective piece on how your chosen topic from task 1(CORPORATE SOCIAL RESPONSIBILITY) may inform your own professional practice and career in the future. You may choose to use a reflective model to help structure your reflection, if you feel it is helpful. Examples of these include:

Kolb (1984)

Gibbs (1998)

Johns (2000)

Moon (1999)

But you may choose any other reflective model if you find it more applicable to your learning.

Whether you choose to use a model or not, you should consider:

Firstly, What you have learnt about the particular topic,

Secondly,  What its impact on you and your learning and potential future career and practice might be; and

Thirdly, What you might consider doing differently now that you have an awareness of the topic.

This written work should be no more than 800 words (plus or minus 10%).

General guidance

You are advised to put any lengthy supportive information in an appendix. Appendices are not word-counted and are not marked but they can assist you in providing supporting evidence for your analysis. It may be a good idea to attach in the appendix some necessary information for the organisation you are analysing.

Choose an effective leader from your current or previous organization

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Choose an effective leader from your current or previous organization. Determine the different types of power the leader possessed. Do you believe the leader you identified tends to be use more of a transformational leadership style or a transactional leadership style?

Choose an effective leader from your current or previous organization

1. Firstly, Choose an effective leader from your current or previous organization. Secondly, Determine the different types of power the leader possessed. Thirdly, Do you believe the leader you identified tends to be use more of a transformational leadership style or a transactional leadership style?

2. Explain which influence tactics the leader you identified in #1 used that seemed especially effective.

3. Explain how the leader identified in #1 might further use power and influence tactics to resolve conflicts, improve organizational commitment, or manage job performance.

4. Additionally, Reflect on your own experience with organizational politics within your current or previous organization.

When does political behaviour occur? What can leaders do to help reduce political behaviour?

5 .Identify a situation when you used one of the four decision making styles (e.g., facilitative, etc.). Explain why you used the style you used.

6. Which conflict resolution style (e.g., compromise, etc.) does the leader tend to use? Which style do you tend to use? Under what circumstances does your preferred conflict resolution style tend to work best?

7. Which style of employee discipline (e.g., positive reinforcement, negative reinforcement, extinction, or punishment) does your leader tend to use. Explain whether this discipline is the most effective type. Use a peer-reviewed study to support your answer.

More details;

Transformational leadership is a theory of leadership where a leader works with teams to identify needed change, creating a vision to guide the change through inspiration, and executing the change in tandem with committed members of a group; it is an integral part of the Full Range Leadership Model.

Appraising a chosen client’s current use of digital marketing 

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A report with the objective of analyzing and critically appraising a chosen client’s current use of digital marketing and media, using a part of strategic digital marketing framework. The emphasis is on organic media and technical aspects, particularly the website.

Appraising a chosen client’s current use of digital marketing

WE HAVE CHOSEN AMAZON WEBSITE

Description

A report with the objective of analyzing and critically appraising a chosen client’s current use of digital marketing and media, using a part of strategic digital marketing framework. The emphasis is on organic media and technical aspects, particularly the website.
References + in text citation (Harvard)
Referencing: You must also follow Harvard’s referencing style. Additionally, all images, tables, figures and graphics should be referenced. Other sources include newspaper articles/press releases, government and/or industry reports, blogs/discussion forums.
1.  Firstly, Landscape presentation.
2.  Secondly, Cover page.
3.  Thirdly, Table of Contents.
4.  Client Analysis- what is your client currently doing?
a.            Client profile. Firstly, Name, Location, Number of employees (if available), Goods and services offered, Key online marketing personnel – who is in their digital team, Age of the company, URL, Website Age, Website Management, Social media, Company presence and sales via online and offline channels
b.           Channels audit. Secondly, Digital channels presence
c.            Current digital marketing strategy: Thirdly, Website uses, e.g. sales, 
customer service, Website strengths and weaknesses, Other online advertising and offline promotion of the url
5. Competitor Analysis – Also, What do your competitors’ advertising strategies look like?
a.            Overview of current and potential competitors
b.           Content audit of competitors

6. Customer Profiling – Understanding your target market.

a. Firstly, Target audience overview. Current and potential customers
b. Secondly, Customer persona. Current and potential (2)

7. Proposed Strategy
a. Objectives (Where do we want to be?)
i. Firstly, Overall marketing goals
ii. Secondly, Specific digital marketing objectives (RACE or customer acquisition, conversion and retention)
b. Strategy (How do we get there?). Also, specification of target customer groups selection and specification how to deliver value to these groups using digital marketing channels
c. Tactics (How exactly do we get there?)
(3) Number of campaigns and the strategy for each google campaign, Keywords, broaden keywords and negative keywords, Text for at least 4 Google Ad versions for an ad group, Ad serving options, Keyword bidding, Location targeting, Goals for impressions, clicks, CPC and CTR, Proposed success metrics
8. Lastly, References.

The role of labour consumption and technology in globalization

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This is a paper that is focusing on the role of labour consumption and technology in globalization. The paper also focuses on the structure of the essay to follow in writing the paper.

The role of labour consumption and technology in globalization

Support for CW3 (second individual essay)
Based on the industry of your choice consider the role of labour, consumption and technology in the process of globalization

Aim of the essay
In your essay you should consider only one industry, e.g.: extractive, agro-food, clothing or automobile (covered by lectures). You can also focus on other industries, if you are finding them interesting, e.g.: electronics, finance or logistics.
Each industry is made of transnational corporations; these want to globalize – to be present on the global market. The main task of this essay is to examine the factors which are contributing to the globalization of the industry:
labour or workforce,
consumption and
technology.

Structure of the essay
Introduction: Firstly, you should briefly outline the chosen industry with its main characteristics (this could the main features of the production circuit, the size of companies, role of the state or the
chosen industry’s importance for the global economy).

Analysis (main body): Secondly, you should explore the challenges, but also opportunities, posed by these factors. In other words, to what extent technology, labour and consumption can help (or hinder)
certain industries going global. There will be, of course, different level of emphasis on labour, consumption and technology in different industries. It is also very important to recognise whether
the industry is more capital or labour intensive. In your analysis you can use examples or cases of companies.
Conclusion

Lastly, restate your focus by emphasising on the key points, drawing together the threads of your work. Try to evaluate the overall impact of labour, consumption and technology on the globalization of your chosen industry.

Toyota Company Limited types of financial data analysis

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This is a paper that focuses on the Toyota Company Limited types of financial data analysis. The paper also requires proposition of specific revenues and costs for evaluation.

Toyota Company Limited types of financial data analysis

Segment 1
Using Toyota Company Limited, think about the types of financial data that would be included and excluded in differential analysis. Propose which specific revenues and costs should be considered in an evaluation to
drop or keep a:
• Customer
• Product line

In addition, explain sunk and opportunity costs as they relate to your Toyota Company Limited. Should these costs be considered in differential analysis? Why or why not?
Section 1 should be a minimum of 400 words in length and not more than 450 words. Following the APA standard, use references and in-text citations for sources used. Use at least two sources

Segment 2
Please describe the circumstances of the following case study and recommend a course of action. Explain your approach to the problem, perform relevant calculations and analysis, and formulate a recommendation.

Case Study:

A vacuum manufacturer has prepared the following cost data for manufacturing one of its engine components based on the annual production of 50,000 units.

Description Cost per Month
Direct Materials    $75,000
Direct Labor $100,000
Total $175,000

In addition, variable factory overhead is applied at $7.50 per unit. Fixed factory overhead is applied at 150%of direct labor cost per unit. The vacuums sell for $150 each. A third party has offered to make the engines
for $60 per unit. 75% of fixed factory overhead, which represents executive salaries, rent, depreciation, and taxes, continue regardless of the decision. Should the company make or buy the engines?
Please ensure that the paper covers the following in detail;
Perform all calculations correctly.
Articulate the approach to solving the problem, including which financial information is relevant and not relevant.
Correctly conclude on whether the company should make or buy the engines.

Toyota Company Limited types of financial data analysis

Propose other factors that should be when making this decision and elaborate on whether or not those factors do or do not support the decision.
Section two should be 3 pages in length, exclusive of the reference page. Paper should be double spaced in Times New Roman (or its equivalent) font which is no greater than 12 points in size. The paper should cite at
least two sources in APA format. Use at least four sources

Segment 3
Qualitative factors are non-financial in nature but are important for management to consider when making decisions. Reflecting on a company for which you have worked (or are otherwise familiar), describe three
qualitative factors that would be important for management decision-making. Then, assess each of them in order of importance. Given your assessment, justify a situation where the qualitative factors would outweigh
the quantitative results. Be specific. please make sure to connect write-up to your personal experiences (I am an engineer). Reflect on how this
assignment topic is applicable to and will benefit you.
The Portfolio Activity entry should be a minimum of 500 words and not more than 750 words. Use APA
citations and references. Use at least two sources.