Archive for category: Business paper

Investment Analysis  Assignment 2: Investment Analysis Due Week 8 and worth 280 points To complete this assignment, refer to the scenario from Assignment 1: Investment Selection. Note: Please include any financial statements or relevant financial information in an appendix. Write a four to six (4-6) page paper in which you: 1. Provide a detailed overview of the selected U.S. investment indicating the rationale for your selection and plans for a diversified portfolio.

2. Select five (5) financial ratios, then analyze the past three (3) years of financial data for the investment (please obtain data from the financial statements or the equivalent).

3. Analyze the price of the investment to stock market beta for the past five (5) years.

4. Create a trend line that depicts the price movement for the investment against the market index movement using elements of Microsoft Office, such as Excel, Visio, MS Project, or one of their equivalents (such as Open Project, Dia, and OpenOffice) as appropriate.

Note: The graphically depicted solution is not included in the required page length.

5. Determine the type of person who would be the best candidate for the chosen investment (e.g., the risk adverse investor, an aggressive investor, a broker and a dealer in the market, etc.). Provide a rationale for why this investment is a solid one and support the assertion that someone should invest in this stock.

6. Use at least five (5) quality academic resources in this assignment. Note: Wikipedia and similar websites do not qualify as academic resources. Visit the Strayer University Library at https://research.strayer.edu. Your assignment must follow these formatting requirements:

• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow SWS or school-specific format. Check with your professor for any additional instructions. • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

Uber Freight

Refer to the product or service you selected at the beginning of the semester. This week, you want to take a closer look at what consumer factors may be relevant for customers who are considering buying your product or service offering. This will require some critical thinking on your part based on your own behavior if you are a customer yourself, or you may want to talk to others who have purchased the product. Sometimes you can find clues when looking at the marketing messages that may be addressing some of these factors. Prepare your assignment beginning with a title page with your name and the name of your product or service. Then answer each of the following eight questions (four in part 1 and four in part 2) in order and number the beginning of your response to each question. Although you do not need to repeat the question, there should be a heading to separate the sections. The paper should contain approximately 5+ pages of analysis for the responses to the eight questions. Consumer Behavior Model: Environmental factors. Refer to the week’s readings and the model of consumer behavior and identify two of the most important environmental factors you think are relevant to the customers of your product or service offering. Explain your choices. Consumer Behavior Model: Consumer factors. Refer to this week’s readings and the model of consumer behavior and identify the three most important consumer factors you think are relevant to the customers of your product or service offering. Explain your choices. Role of involvement in consumer decision-making. Identify the level of involvement a customer of your product or service might use to make a purchase/no purchase decision. Then, discuss which type of buying behavior is most consistent with that level of involvement. Consumer decision-making process. Go through the six steps of the purchase process outlined in the readings and identify where marketing can influence each of the six steps. For example, if a consumer just identified a need for your product in step one, then the company can advertise how your product fills that need. Or, if a consumer purchased your product, the consumer can be called and asked about their satisfaction with the product and if there is any dissatisfaction steps can be taken to ensure the customer satisfaction. Be sure to be more specific with respect to your product or service than this example.Part 2 – Market Segmentation, Targeting, and Positioning

Market and Strategies of Juice Bar using “imperfect produce”

This section of the essay to accompany other aspects of a predefines business. It is to be modeled off of a juicing business (whole food juice, like celery, beet, carrot), names Roots. Roots accept “imperfect produce” from the Imperfect Produce company because the imperfections in the vegetables/ fruits don’t matter once it is juiced. This is our company summary: Roots is a fresh juice bar concept that is dedicated to serving the San Diego Community.

Created by a group of dietitians, Roots’ goal is to promote healthy living through natural, raw ingredients. Roots utilize the power of super roots, such as turmeric, ginger, fennel, beets, and carrots that actively promote a balanced lifestyle. Each juice is curated for a special purpose that satisfies your every need. Some of the products we offer, aid in immunity, digestion, detox or just your daily multivitamin. All of the ingredients used by Roots are formulated by evidence-based research that target mechanism in the body to repair and prevent. We live in a fast-paced society that encourages eating convenient highly processed foods. Roots provide a solution and service by bringing high-quality nutritious products that are not only delicious but most importantly convenient for everybody. Our mission is to heal and empower our community through nutrient-dense organic super juices.

The Market

 Market size & trends  Discuss industry and market in terms of size, trends, and competing organizations.  Describe target market and discuss reason for choice (see description below) Target market is: Encinitas, California and we are aiming for the stay-at-home moms of the young and wealthy community that resides there. It is a health-conscious neighborhood who would appreciate the use of imperfect produce as it is more sustainable and reduces waste.  Provide at least two figures (chart, table, and/or graph).  Use a minimum of five relevant references.  Competitive analysis  Present a competitive analysis table comparing at least four other businesses.  Include a SWOT analysis for at least two major competitors.  Describe why you have the competitive advantage.  Marketing Strategy  Present an innovative marketing strategy.  Include a description of web and community presence, incorporation of social media or other advertising outlets and defends impact on business growth.  Describe the role of at least one emerging technology as a feature of business operation. Goals, Risks & Strategies  Include two short-term goals with analysis of two potential barriers and mitigation.  Include two long-term goals with analysis of two potential short-term barriers and two long-term barriers and mitigation.

Select an E-commerce company other than Amazon you think is a model when it comes to the exploitation of E-commerce (EC) technology especially in terms of inventing a business model that delivers value. The EC company selected could be one operating in B2B, B2C or C2C. The company could be a pure virtual business, Bricks-and-Clicks or Factory Direct. In this part you should: 1. Visit the company’s website to find additional information about the company. On the basis of this information analyze the business. Include a description of the organization’s features, such as products and services, possible important business process, structure, environment, 2. Analyse the company’s industry using Porter’s 5 forces model, 3. Carry out a thorough analysis of the company’s EC presence. To this end 4. Provide a synthesis on the lesson you learned from the case company when it comes to inventing business models and strategies that deliver value and profit. 5. Think ahead, and imagine what is next? How the company could ensure a continuity of its success. Search on the Internet, be innovative!