Archive for category: Business paper

Company G is a well-established firm that is highly regarded in the electronics market. Its mission statement is as follows:
“We enable consumers to improve the quality and convenience of their lives by providing high-quality, innovative electronic solutions.”

Company G is a well-established firm that is highly regarded in the electronics market

COMPETENCIES

318.1.5: Marketing Plans

The graduate can create a marketing plan.

SCENARIO

Company G is a well-established firm that is highly regarded in the electronics market. Its mission statement is as follows:

“We enable consumers to improve the quality and convenience of their lives by providing high-quality, innovative electronic solutions.”

Company G’s engineers and designers have developed a line of small appliances that the company feels can be very successful in the small-appliance market. The company feels that the current marketing plan for its products does not put them in a position to reach the profit potential for the small appliances.

Success with the new line will depend upon an accurate assessment of the market and a well-crafted, effectively implemented marketing plan that will fit the current market.

As the marketing manager, you are charged with the responsibility of developing a new marketing plan that will enable the company to reach the full profit potential of one small appliance from the new product line.

The president has suggested that you use the “clean sheet of paper” concept as you develop the plan; therefore, during the time you are creating the new plan, all details of the company’s existing electronics marketing plan are to be considered irrelevant. The intent is that current strategies, practices, etc., will be considered for relevance and also possible continuance only after your new plan has been presented to and is understood by top management.

Company G’s team of engineers and designers have developed a line of top-quality small appliances, and through concept and prototype testing, they have shown that the visual design features are very appealing to potential buyers and give a distinct impression associated with quality and artistic elegance.

Extensive testing has demonstrated that the new products may be the most reliable line of products in the small-appliance industry. Additionally, the team has designed a production process that is very efficient in terms of labor and production-line time and that will result in very little raw materials waste. The combination of these efficiencies and the relatively small front-end investment for this line will result in the company’s ability to produce each of the products in the line at a cost that should enable them to emerge as the lowest-cost producer in the small-appliance industry.

Company G has a low debt-to-equity ratio and a high credit rating. It enjoys excellent relationships with current suppliers, but because of differences in material requirements, new raw material suppliers will be needed to support the small appliance line. Company G will also need new suppliers for two component parts that will be purchased ready for assembly into some of the small appliances.

The credit terms Company G offers to intermediaries in their distribution channel are typical for their industry. Marketing research has shown that the company’s brand and logo are readily recognize by most categories of electronics product consumers.

REQUIREMENTS

Your submission must be your original work.

Each requirement below may be evaluate by more than one rubric aspect. The rubric aspect titles may contain hyperlinks to relevant portions of the course.

Prepare a one-year marketing plan (suggested length of 5–7 single-spaced pages) using the attached “Company G One-Year Marketing Plan Template” for one of the small appliances from the new line. Carefully examine the details provided in the given Company G marketing scenario. Also identify the specific information that should be consider while developing the plan. Consider other information from the real world that you should incorporate as you develop the plan.

Include the following sections in your plan:

A.  Product Support of Mission Statement
Firstly, describe the specific appliance you have selected.

Secondly, explain how the small appliance you have selected supports Company G’s mission statement provided in the scenario.

Thirdly, classify Company G’s proposed product using the three-way consumer product classification system.

Fourthly, justify the designated classification.

B.  Target Market
1.  Describe the target market for the company’s product, including twovariables related to demographic information, psychographic information, or geographic information.

C.  Analysis of Competitive Environment

1.  Analyze Company G’s competitive environment, addressing each  of the components of Porter’s Five Forces Model.

D.  SWOT Analysis
1.  Describe three of Company G’s strengths that would support the marketing of the new product.

Note: This description should address Company G’s strengths, not the strengths of the product itself.

Firstly, justify your choice of each of these elements as company strengths.

Secondly, identify two strengths that should be consider core competencies.

Thirdly, describe three of Company G’s weaknesses that would undermine the marketing of the new product.

Note: This description should address Company G’s weaknesses, not the weaknesses of the product itself.

Firstly, justify your choice of each  of these elements as company weaknesses.

Secondly, describe three current or potential opportunities that would support the marketing of the new product.

Thirdly, justify your choice of each  of these as opportunities.

Fourthly, describe three current or potential threats that would undermine the marketing of the new product.

Further, justify your choice of each  of these as threats.

E.  Marketing Objectives
1.  Identify one SMART (specific, measurable, achievable, realistic, and time-bound) marketing objective for each  of the following marketing mix elements:
a.  product
b.  place
c.  price
d.  promotion

F.  Marketing Strategies and Implementation

1.  Describe three distinct strategies for each  of the following market mix elements that are appropriate for the target market and supportive of the related objective:
a.  product
b.  place
c.  price
d.  promotion
2.  Explain why this is the best collection of strategies to achieve the objectives identified in part E.
3.  Describe one implementation tactic for each  of the strategies identified in parts F1a-F1d.
a.  Include a due date and responsible party for each  implementation tactic.

G.  Monitoring Procedures
Firstly, describe the specific actions that will be taken to measure the progress toward the objectives identified in the plan.

Secondly, describe the frequency for each  of the actions described in part G1.

Finally, when you use sources, include all in-text citations and references in APA format.

This is a paper that is focusing on Explain the advantages of offering employee benefits from the perspectives. The paper also provides additional instructions to use in partaking this assignment paper clearly.

Explain the advantages of offering employee benefits from the perspectives

This assignment will research compensation and benefits options within the healthcare industry.

Instructions

Explain the advantages of offering employee benefits from the perspectives of the employee and the employer.
Discuss the three basic approaches job evaluation. Explain the function and purpose of four legally required benefits.
Describe the differences in the types of health insurance plans from the perspective of an employee.
Explain the ways ERISA and PBGC provides protection for workers with pensions.
What are the major differences between defined benefit pension plans, defined contribution plans and also 401k accounts? Which would you prefer and why?
Why is PTO such a popular option over sick leave?

Explain the advantages of offering employee benefits from the perspectives

You need to create a PowerPoint® presentation for a Board of Directors (10–12 slides; speaker notes as needed to support assertions). Keep slides in the order of the questions given.

Be sure to support your assertions with evidence-based research, scholarly articles, and well-supported strategies that support your work. Although the use of APA citing is not required for this assignment, proper grammar, spelling, and punctuation are expected. Add sources to the last slide using APA format. Some use of art and graphics suggested holding the interest of an audience.

Remember, ensure  that the paper is at least three pages exclusive of the cover and the reference pages. Also, ensure that you include all the references you use in finding research for this assignment paper. References should be at least three for the paper. All references, citation, and writing should follow the APA formatting and styling guidelines. Finally, ensure you focus on the assignment topic in detail.

Ensure that you follow the instructions provided keenly. Marking of the assignment is on how you do the task and how you submit the assignment too. In case of any question feel free to ask your instructor for more guidelines before doing the assignment.

This is a paper that requires you to Use a company from the technology or pet industry that interests you. The paper also provides additional information to use in writing this assignment well.

Use a company from the technology or pet industry that interests you

Creativity and innovation are essential to an organization’s success, and both should be infused into every aspect of a business. Companies with creative and innovative employees keep up with industry changes and have a competitive advantage. Human resources (HR) can foster a creative culture.

For this assignment, assume the role of HR manager. The HR director has requested a business report that details the ideal organizational culture, qualities and characteristics of the employees, and leadership attributes for cultivating a culture of creativity and innovation.

Instructions

Choose one of the following:

Option 1: Imagine you are creating a new and innovative company in the technology or pet industry.
Option 2: Use a company from the technology or pet industry that interests you.

Write a 3–5 page business report in which you:

Firstly, identify which option you chose and indicate the products and/or services the company provides.
Secondly, describe the ideal qualities and characteristics of the company employees in terms of creating a creative and innovative culture.
Thirdly, describe the ideal background and experience needed for company leaders to foster a culture of creativity and innovation.
Fourthly, identify the two most important leadership qualities and characteristics the employees should have to be effective leaders.
Also, discuss the ideal organizational culture and how it would foster creativity and innovation among employees.
Use at least three quality resources in this assignment. Note: Wikipedia and similar websites do not qualify as quality resources.

This course requires the use of Strayer Writing Standards. For assistance and also information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions.

The specific course learning outcome associated with this assignment is:

Determine employee and leadership qualities as related to an organizational culture of creativity and innovation.

After reading the aforementioned Machuga and Smith article, in an initial post of at least 200 words, discuss how cost-volume-profit (CVP) analysis and flexible budgeting can enable students to understand the different stages involved in starting up a business, projecting out results, and monitoring business performance (Machuga & Smith. 2013).

Discuss how cost-volume-profit CVP analysis and flexible budgeting

Prior to beginning work on this discussion, please read the article A Case Method Approach of Teaching How Cost-Volume-Profit Analysis is connected to the Flexible Budgeting Process and Variance Analysis (Links to an external site.).

The authors, Machuga and Smith (2013), present in the article a multidisciplinary case-method approach to help students who want to start a successful business understand the steps necessary to achieve their desired profits using cost-volume-profit (CVP) analysis. The case-method emphasizes on the importance of CVP analysis and how it ties directly into the planning and control processes any management must take to start a potentially successful business.

After reading the aforementioned Machuga and Smith article, in an initial post of at least 200 words, discuss how cost-volume-profit (CVP) analysis and flexible budgeting can enable students to understand the different stages involved in starting up a business, projecting out results, and monitoring business performance (Machuga & Smith. 2013).

This is a paper that is focusing on alternative strategies to strengthen the organization’s competitive advantage. The paper also provides additional instructions to use in writing and submitting the assignment paper clearly.

Strategies to strengthen the organization’s competitive advantage

The student will: Assess application of the management process (planning, organizing, leading, controlling).
The student will: Select between alternative strategies to strengthen the organization’s competitive advantage.
Also, the student will: Evaluate methods to motivate followers to achieve organizational goals. Evaluation
The student will: Differentiate between management practices within a domestic context and within a global context. Evaluation
The student will: Contrast outcomes of managerial strategies that employ social responsibility and ethics versus strategies that do not.

Strategies to strengthen the organization’s competitive advantage

When composing your case analysis consider the following concepts that you have studied in this course;

Management Skills, The Management Process, Management Ethics, Social Responsibility, Workforce Diversity, National Cultures, Managing in the Global Environment, Managerial Decision Making, Group Decision Making, The Planning Process, Functional Level, Business Level, and Corporate Level Strategies, Organizational Structure, Output Control and Behavior Control, Expectancy Theory, Needs Theory, Equity Theory, Trait and Behavior Models of leadership, Situational Leadership, Managing Organizational Change, Managing Groups and Teams, Group Dynamics, Recruitment and Selection of Employees, Communication and Information, Management Information Systems, Operations Management, And other factors.

PART 3 – Recommendations: minimum of one page, single spaced, Verdana 12 point font.

The Recommendations section should provide a comprehensive identification of the selected single best solution and explain why it is perceived to be the best solution.  It also includes a complete implementation plan which thoroughly describes the courses of action and order of sequence for their adoption by all levels of management.

Remember, ensure  that the paper is at least three pages exclusive of the cover and the reference pages. Also, ensure that you include all the references you use in finding research for this assignment paper. References should be at least three for the paper. All references, citation, and writing should follow the APA formatting and styling guidelines. Finally, ensure you focus on the assignment topic in detail.