Archive for category: Business paper

This is a paper that is focusing on a marketing and audit plan creation final assignment. The paper also provides additional information to use in writing the assignment paper well.

Marketing and audit plan creation final assignment

This is an individual assignment in which you will put together a Marketing and Audit Plan
For your final assignment, you will assume the role of the Marketing Manager of a newly designed product, your job is to carry out an audit of the environment and create a marketing plan for the future of the product.
Your assignment is broken down into:
Task 1: Find a new product on Indiegogo, Kickstarter or similar website with limited Marketing initiatives.
Tip: It is beneficial for you if the product you select has a reasonable amount of information e.g. proposed price, product details etc. This will help you with task 2.

Task 2: Once you have decided on your product you should carry out an audit of the operating environment, researching the product, sector and environment.
Tip: You should consider the opportunities and challenges your product may face. These could include (but are not limited to) rivals, distribution, market demand etc.
Things to consider:
Analyse how your product captures and demonstrates value.
Is your product truly innovative or is it just a slight variation of an existing product?
How does it differentiate itself from the rivals?
You should focus on the theories and concepts we have explored during the module.

Task 3: Following your analysis of the product and the environment make evidenced and theory-based recommendations on the future marketing direction and decisions of the company.
Tip: This might include areas such as the name, pricing strategy, target market, advertising and supplying decisions.
Guidance on the structure of the assessment
The main body of the report should be no more than 2500 words with a maximum of 500 words available for use as an appendix should it be required.
Failure to comply with this word limit and structure will result in reduced marks.
All parts of the report should be in 1.5 spacing and Times New Roman.

This is a paper that is focusing on the developing a recruiting and hiring plan for CapraTek’s new sales position. The paper also provides additional information to use in writing the assignment paper.

Developing a recruiting and hiring plan for CapraTek’s new sales position

CapraTek Recruiting and Hiring Plan
Overview

You have been tasked with developing a recruiting and hiring plan for CapraTek’s new sales representative position.

Preparation

Review the CapraTek: Candidate Selection and CapraTek: Job Analysis simulations (linked in the Resources) as well as other course resources, including O*NET Online, to support your analysis in the development of your plan.

Description

Include the following in your recruiting and hiring plan for HR leadership:

Write a description of the job requirements. This can be a brief description based on O*Net OnLine and other resources used in your job analysis.
Develop the competency model for a sales representative position. Should candidates possess these competencies prior to hiring, or would they be trained after hiring?
Analyze the current labor market for the position.

You can assume any geographic location you choose for this analysis, but include where the job will be located and any demographic data for females and minorities.
Create a selection plan for the sales representative position. Include at least five screening methods such as interviews and forms of testing. How does technology impact these screening methods?
Assess the impact of the legal environment for CapraTek’s staffing. What role does the Uniform Guidelines on Employee Selection Procedures have?
Recommend the top candidates to interview. Select three from the pool of 20 candidates within the CapraTek simulations.

Your CapraTek Recruiting and Hiring Plan should demonstrate graduate-level writing skills through the accurate communication of thoughts that support a central idea and also use of correct grammar and mechanics as expected of a human resources professional.

Requirements
References: Support your analysis with at least 2 academic, scholarly, or professional resources from the Capella University Library.
Format: Resources and citations are formatted according to current APA style and format.
Length: 8–10 pages, in addition to the references page.
Font and font size: Times New Roman, 12 point.

Company G is a well-established firm that is highly regarded in the electronics market. Its mission statement is as follows:
“We enable consumers to improve the quality and convenience of their lives by providing high-quality, innovative electronic solutions.”

Company G is a well-established firm that is highly regarded in the electronics market

COMPETENCIES

318.1.5: Marketing Plans

The graduate can create a marketing plan.

SCENARIO

Company G is a well-established firm that is highly regarded in the electronics market. Its mission statement is as follows:

“We enable consumers to improve the quality and convenience of their lives by providing high-quality, innovative electronic solutions.”

Company G’s engineers and designers have developed a line of small appliances that the company feels can be very successful in the small-appliance market. The company feels that the current marketing plan for its products does not put them in a position to reach the profit potential for the small appliances.

Success with the new line will depend upon an accurate assessment of the market and a well-crafted, effectively implemented marketing plan that will fit the current market.

As the marketing manager, you are charged with the responsibility of developing a new marketing plan that will enable the company to reach the full profit potential of one small appliance from the new product line.

The president has suggested that you use the “clean sheet of paper” concept as you develop the plan; therefore, during the time you are creating the new plan, all details of the company’s existing electronics marketing plan are to be considered irrelevant. The intent is that current strategies, practices, etc., will be considered for relevance and also possible continuance only after your new plan has been presented to and is understood by top management.

Company G’s team of engineers and designers have developed a line of top-quality small appliances, and through concept and prototype testing, they have shown that the visual design features are very appealing to potential buyers and give a distinct impression associated with quality and artistic elegance.

Extensive testing has demonstrated that the new products may be the most reliable line of products in the small-appliance industry. Additionally, the team has designed a production process that is very efficient in terms of labor and production-line time and that will result in very little raw materials waste. The combination of these efficiencies and the relatively small front-end investment for this line will result in the company’s ability to produce each of the products in the line at a cost that should enable them to emerge as the lowest-cost producer in the small-appliance industry.

Company G has a low debt-to-equity ratio and a high credit rating. It enjoys excellent relationships with current suppliers, but because of differences in material requirements, new raw material suppliers will be needed to support the small appliance line. Company G will also need new suppliers for two component parts that will be purchased ready for assembly into some of the small appliances.

The credit terms Company G offers to intermediaries in their distribution channel are typical for their industry. Marketing research has shown that the company’s brand and logo are readily recognize by most categories of electronics product consumers.

REQUIREMENTS

Your submission must be your original work.

Each requirement below may be evaluate by more than one rubric aspect. The rubric aspect titles may contain hyperlinks to relevant portions of the course.

Prepare a one-year marketing plan (suggested length of 5–7 single-spaced pages) using the attached “Company G One-Year Marketing Plan Template” for one of the small appliances from the new line. Carefully examine the details provided in the given Company G marketing scenario. Also identify the specific information that should be consider while developing the plan. Consider other information from the real world that you should incorporate as you develop the plan.

Include the following sections in your plan:

A.  Product Support of Mission Statement
Firstly, describe the specific appliance you have selected.

Secondly, explain how the small appliance you have selected supports Company G’s mission statement provided in the scenario.

Thirdly, classify Company G’s proposed product using the three-way consumer product classification system.

Fourthly, justify the designated classification.

B.  Target Market
1.  Describe the target market for the company’s product, including twovariables related to demographic information, psychographic information, or geographic information.

C.  Analysis of Competitive Environment

1.  Analyze Company G’s competitive environment, addressing each  of the components of Porter’s Five Forces Model.

D.  SWOT Analysis
1.  Describe three of Company G’s strengths that would support the marketing of the new product.

Note: This description should address Company G’s strengths, not the strengths of the product itself.

Firstly, justify your choice of each of these elements as company strengths.

Secondly, identify two strengths that should be consider core competencies.

Thirdly, describe three of Company G’s weaknesses that would undermine the marketing of the new product.

Note: This description should address Company G’s weaknesses, not the weaknesses of the product itself.

Firstly, justify your choice of each  of these elements as company weaknesses.

Secondly, describe three current or potential opportunities that would support the marketing of the new product.

Thirdly, justify your choice of each  of these as opportunities.

Fourthly, describe three current or potential threats that would undermine the marketing of the new product.

Further, justify your choice of each  of these as threats.

E.  Marketing Objectives
1.  Identify one SMART (specific, measurable, achievable, realistic, and time-bound) marketing objective for each  of the following marketing mix elements:
a.  product
b.  place
c.  price
d.  promotion

F.  Marketing Strategies and Implementation

1.  Describe three distinct strategies for each  of the following market mix elements that are appropriate for the target market and supportive of the related objective:
a.  product
b.  place
c.  price
d.  promotion
2.  Explain why this is the best collection of strategies to achieve the objectives identified in part E.
3.  Describe one implementation tactic for each  of the strategies identified in parts F1a-F1d.
a.  Include a due date and responsible party for each  implementation tactic.

G.  Monitoring Procedures
Firstly, describe the specific actions that will be taken to measure the progress toward the objectives identified in the plan.

Secondly, describe the frequency for each  of the actions described in part G1.

Finally, when you use sources, include all in-text citations and references in APA format.

This is a paper that is focusing on Explain the advantages of offering employee benefits from the perspectives. The paper also provides additional instructions to use in partaking this assignment paper clearly.

Explain the advantages of offering employee benefits from the perspectives

This assignment will research compensation and benefits options within the healthcare industry.

Instructions

Explain the advantages of offering employee benefits from the perspectives of the employee and the employer.
Discuss the three basic approaches job evaluation. Explain the function and purpose of four legally required benefits.
Describe the differences in the types of health insurance plans from the perspective of an employee.
Explain the ways ERISA and PBGC provides protection for workers with pensions.
What are the major differences between defined benefit pension plans, defined contribution plans and also 401k accounts? Which would you prefer and why?
Why is PTO such a popular option over sick leave?

Explain the advantages of offering employee benefits from the perspectives

You need to create a PowerPoint® presentation for a Board of Directors (10–12 slides; speaker notes as needed to support assertions). Keep slides in the order of the questions given.

Be sure to support your assertions with evidence-based research, scholarly articles, and well-supported strategies that support your work. Although the use of APA citing is not required for this assignment, proper grammar, spelling, and punctuation are expected. Add sources to the last slide using APA format. Some use of art and graphics suggested holding the interest of an audience.

Remember, ensure  that the paper is at least three pages exclusive of the cover and the reference pages. Also, ensure that you include all the references you use in finding research for this assignment paper. References should be at least three for the paper. All references, citation, and writing should follow the APA formatting and styling guidelines. Finally, ensure you focus on the assignment topic in detail.

Ensure that you follow the instructions provided keenly. Marking of the assignment is on how you do the task and how you submit the assignment too. In case of any question feel free to ask your instructor for more guidelines before doing the assignment.