Marketing Essentials

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Description Employed as Marketing Manager working for M & S Comparing with Hastings Hotel Group Title page with Assignment unit number with page numbers on all except front cover Content page  Spelling and Grammar checked Professional Business Assignment 2 Org = Marks and Spencers//Hastings Hotel Group Times Roman Size 12 Font Single line spacing Subheading to be used Size 14 Font Times Roman italic Bullet point appropriate sections Harvard referencing and Citation 22 referencing with Bibliography with Accessed date on Bibliography in brackets PESTLE / SWOT plus SMART critical anaylsis All assignment criteria (P, M & D) to be met and plagerism checked at end and 100% guaranteed

Develop a Transportation Improvement Plan

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Happy Tails Travel Inc.

Improvement Plan Develop a Transportation Improvement Plan (TIP) research paper for a supply chain of an organization your choice from any time period: past, present or future. Do not include any secure, confidential or private information in your plan. Your TIP should include background about the organization, its products and services, markets, and supply chain strategies (e.g., green chain). Also describe its current freight flows and future freight flows after implementation of one or more of your recommended improvement projects would be executed. Use a multi-year (more than one year) planning horizon. Support your Plan with theories, concepts, and best practices from the course textbook and scholarly resources available from the APUS Library. See below for Example Template for TIP Paper. Instructions: Minimum of 15 and maximum of 20 pages, including title page and bibliography. APA Style. Word document format. APPLY FOR THIS CASE

Describe IKEA’s international corporate level strategy overtime

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Describe IKEA’s international corporate level strategy overtime, and discuss the implications for local responsiveness, global integration, and regional expansion. Based on these readings: 1.Jonsson, A. & Foss, N. J., 2011, International expansion through flexible replication: Learning from the internationalisation experience of IKEA, Journal of International Business Studies, 42, pp. 1079-1102. (Available from the library) 2.Porter, ME 1990, ‘The Competitive Advantage of Nations’, Harvard Business Review, 68, 2, pp. 73-93. (Available from the library) 3. Ghemawat, P 2005, ‘Regional Strategies for Global Leadership’, Harvard Business Review, 83, 12, pp. 98-108. (Available from the library) 4. Bartlett & Ghoshal 1989 Matrix 5. International Strategy class course (pdf attached)

Founded in 1999, Alibaba Group has quickly emerged

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Case background: Founded in 1999, Alibaba Group has quickly emerged as the largest Chinese e-commerce company. The company primary operates in China and provides C2C (consumer-to-consumer), B2C (business-to-consumer) and B2B (business-to-business) sales services via web portals.

Founded in 1999, Alibaba Group has quickly emerged

Assessment 2 – Essay (Individual Assignment)

Weight: 30%

Due date: 5 pm, 9 October

Submission type: Essay

Estimated student workload: 20 hours

Task Overview:  The assessment requires students to conduct original research on a prescribed assignment question, which involves the collection and critical analysis of information from a range of sources, including academic journals, business magazines, newspapers and also other media outlets. Students should search the information (e.g. research articles, newspapers and other media outlets) relevant to the case and analyse the case question through reference to relevant concepts and frameworks introduced in the unit. The essay should be up to 2000 words.

Preparation/Instructions: 

Case background: Founded in 1999, Alibaba Group has quickly emerged as the largest Chinese e-commerce company. The company primary operates in China and provides C2C (consumer-to-consumer), B2C (business-to-consumer) and B2B (business-to-business) sales services via web portals.

Since its’ IPO (initial public offering) on NYSE (New York Stock Exchange) in September 2014, the company has been expanding into the global e-commerce market aggressively. Additionally, Alibaba Group’s mission is to make it easy to do business anywhere.

As the founder and former chairman of Alibaba Jack Ma said:

“Today the Internet can help small businesses sell things cross the oceans, cross the nations. And I also hope that we can serve 2 billion consumers, we can help 10 million small businesses outside China.”

Case question: How Alibaba Group has made it easy to do business in China and hence achieved a great success? Additionally, can the company replicate its China strategies elsewhere as it expands into other countries and achieve sustainable competitive advantage in the global e-commerce market?

Search information (e.g. academic journals, books, business magazines, newspapers and other media outlets) relevant to the case and answer the case question through the application of relevant theoretical concepts and frameworks introduced in the lecture program.

 

 

Evaluate what Wells Fargo has done to repair the damage

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This is a paper that requires student to evaluate what Wells Fargo has done to repair the damage. The paper also provides additional information to use in writing this assignment paper well.

Evaluate what Wells Fargo has done to repair the damage

Address the following in a 3- to 4-page essay demonstrating your critical-thinking skills. It should be written for an audience of business owners. As an ethics expert working for a national ethics association, you have been to address the following:

Evaluate what Wells Fargo has done to repair the damage to their reputation. What should they still do?
Should top leaders be responsible for the behaviors of its customer-facing employees? Why or why not?
In your judgment, why is this Wells Fargo situation an “ethical dilemma”? Bring in a philosophy (or philosophies) that you have learned about in this Module.

This assignment should include third-person voice, in-text citations, and a reference list. It should be evident that you followed some of the basics of APA formatting. Write a well-integrated paper with a strong introduction and conclusion, and use a few section headings (e.g., do not simply follow a Q & A format).

Bring in subject matter expert viewpoints (authors or speakers) to validate and support your writing. Utilize at least 3 sources that are not include as background readings in this course and use ones that are new to you. These sources, for example, can be found by searching the Trident Online Library databases. (such as Academic Search Complete, Business Source Complete, Skillsoft Books 24×7, and/or ProQuest Central).

General References Useful for Preparing Graduate-Level Papers:

For a list of general reference sources related to locating library sources, using APA formatting, applying critical-thinking skills, and so forth, see General References Useful for Preparing Graduate-Level Papers.

Research a company of interest in the service or manufacturing industries

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Research a company of interest in the service or manufacturing industries and answer the following questions.   Usually, the company website is the best place to start.

Research a company of interest in the service or manufacturing industries

DQ Week 2 – Operations Strategy and Competitiveness

Research a company of interest in the service or manufacturing industries and answer the following questions.   Usually, the company website is the best place to start.

Q1.      Discuss your selected company’s mission statement, target markets, and specifics of their product and service offerings.

Q2.     How does their operations function support their business strategies?

More details;

How might you determine the target market for a specific product or service?
How to Define Your Target Market

Firstly, look at your current customer base. Who are your current customers, and why do they buy from you?

Secondly, check out your competition.

Thirdly, analyze your product/service.

Fourthly, choose specific demographics to target. …

Further, consider the psychographics of your target. …

Additionally, evaluate your decision. …

Lastly, Additional resources.

What are the 3 parts of a mission statement?

According to Chris Bart, professor of strategy and governance at McMaster University, a commercial mission statement consists of three essential components:
  • Key market: the target audience.
  • Contribution: the product or service.
  • Distinction: what makes the product unique or why the audience should buy it over another.

 

What should a company mission statement include?
A mission statement is a simple statement that explains your company’s goals. It’s a summary of what your company does for its customers, employees, and owners. It explains how you do what you do. And, it focuses on why your company does what it does.
What are 4 elements of a positioning statement?
The Positioning Statement definition is comprised of 4 parts; the target, the category, the differentiator, and the payoff. We’ll talk about these in summary below, but first, there is some work to be done. Before sitting down to write your PS, decisions must be made. You must choose your target market.

The limits an employer can place on employees in a workplace

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This is a paper that is focusing on the limits an employer can place on employees in a workplace. The paper also provides additional information to use in writing the assignment paper.

The limits an employer can place on employees in a workplace

Each essay must be between 500-800 words (no more and no less). Use the ‘word count’ feature in MS WORD to make sure you stay within the word count limits.

Please read the ‘How to Write an Ethics Paper’ before preparing your answers. This resource gives excellent advice on how to approach the midterm exam assignment.

DO NOT USE OUTSIDE SOURCES TO COMPLETE YOUR ANSWERS. USE THE READING AND MATERIAL FROM OUR COURSE SITE.

Choose 3 of the following 5

1- Firstly, what limits should an employer be allowed to place on employees’ freedom of expression at work? Explain and give examples. Support your argument with insights from the course textbook (please provide in-text page references). What about acts of expression that happen away from the workplace? Provide details. Should employees be able to criticize employers in public? Should there be restrictions on the boss’s freedom of expression? (500 words)

2- Secondly, is it ever ethical to consider a job applicant’s personal attractiveness when hiring? Be sure to clearly define what ‘personal attractiveness’ means and support your position/ view with a moral argument. Conclude your essay with recommendations on how we could make sure that interviewers aren’t positively or negatively biased by a job candidate’s appearance? Explain and give examples. (500 words)

The limits an employer can place on employees in a workplace

3- Thirdly, consider the following situation: You are an army officer who has just captured an enemy soldier who knows where a secret time bomb has been planted. Unless defused, the bomb will explode and kill thousands of people. Would it be morally permissible to torture the soldier to get him to reveal the bomb’s location? Suppose you have also captured his children. Would it be permissible to torture them to get him to reveal the bomb’s location? Discuss this problem in light of both Utilitarian and Kantian moral theories and present arguments from BOTH moral perspectives for WHY TORTURE IS MORALLY WRONG. (500 words)

4-Fourthly, give an example of an action that society generally permits (or forbids) but that you think is morally wrong (or morally permissible). Explain why you think the action is wrong (or permissible). What does this example show about the connection between an action’s being morally permissible and its being permitted by society? Defend your argument against TWO possible objections.

5-Lastly, how is a corporation like a person? How are they different? Why might one argue that a corporation is a moral agent? Explain and give examples. Defend the argument that defend the moral agency of a corporation from TWO possible objections.

Analyze Shoe-Love Inc using the seven major functions of business

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This is a paper that is focusing on the Analyze Shoe-Love Inc using the seven major functions of business. The paper also provides additional information to use in writing the assignment paper.

Analyze Shoe-Love Inc using the seven major functions of business

We have discussed the seven major functions of any business – Purchasing, Human Resources, Production, Sales, Marketing, Shipping/Receiving and Finance.  We addressed the purpose of each of these functional areas within a business and identified a few of the positions within each functional area and their respective responsibilities in contributing to the major objective of each functional area. Additionally, we touched upon the metrics that may be used to measure the effectiveness of each of the roles played within each functional area.  Also, we discussed the information [i.e. reports] and data that they need to perform their roles effectively.

You will have to perform the following:
1.       Analyze Shoe-Love Inc. in detail using the seven major functions of the business discussed in class.  You may need to make assumptions and do research as all the information is not included in the case study.  Discuss with your instructor.
2.       FOR EACH FUNCTIONAL AREA, you will;

a.       Identify at least 3 positions [i.e. Sales Manager] that play roles [21 positions] – include 2 -3 sentences to describe the position
b.      Identify at least 3 roles each position fills [i.e. Sales Forecasts] [63 roles] – include 1 – 2 sentences to describe the role
c.       Identify at least 1 document [i.e. purchase order] for each of the positions you identified in part a, and identify the purpose of each document that assists that position in fulfilling its roles [21 documents]. You can take a screen capture of the document and describe it using 1 -2 sentences

d.      Next, identify at least 3 data elements for the document for the position you chose that you feel are needed in the performance of one of the roles. [3 data elements x 1 document x 3 positions of a functional area = 63 pieces of data in total]. NOTE: If you used a screen capture of the document you don’t have to list 3 data elements.
e.       Identify how each position will be measured [i.e. the metrics, KPI’s] in the performance of their roles; at least 1 metric per position [21 position metrics] include 1 – 2 sentences to describe the metric
f.        Identify how each functional area interacts with other functional areas and the information one functional area needs to perform their roles [7 functional areas x interaction with the other 6 = 42] include 1 – 2 sentences to describe the interaction

You need to choose an organisation whose marketing you will study

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Firstly, you need to choose an organisation whose marketing you will study. You can choose the same organisation as you did for the Formative Assessment.

You need to choose an organisation whose marketing you will study

CRKC7002 – Marketing Management

Final Assessment Brief
The Final Assessment follows on from the Formative Assessment but covers all the marketing concepts.

Firstly, you need to choose an organisation whose marketing you will study. You can choose the same organisation as you did for the Formative Assessment. The Presentation – Guidelines for Assessments – posted to the overview, Unit 3 and Unit 8 tabs of the course – gives further guidance on the choice of organisation. Please take care to read this document carefully.

The chosen organisation needs to respect the following criteria:

to be an existing organisation whose correct name is used;
to have competition thereby excluding monopolistic entities;
Not to be Apple, Coca-Cola nor Safaricom (these have been chosen too often).
Next, analyse the target organisation, using all of the concepts covered in this module. You may recall in summary the concepts you use, but do not spend long describing the concept – we need you to apply it to the target organisation. The concepts are:

Marketing Mix (7P’s & 4C’s)
Differentiation and Competitive Advantage
Coping with Commoditisation (+Total Product and Solution offering)
Segmentation
Branding
Managing (especially Service Element)
Experiential Marketing, Customer Relations and Experience Management
Role of Internet in Marketing
Pricing and Cost Structure
Stakeholders, Sustainability, & TBL

Remember, we are not looking for a monograph on marketing management, nor for a series of definitions, nor for a summary of the material covered in the module nor even a new marketing strategy for the chosen organisation. Instead, we are looking for an application of the marketing concepts to a particular organisation of your choice. In addition, you need to make recommendations for improvement; these need to be clearly marked at the end of the appropriate section.
Overall we shall be marking the application of each of the concepts, references and, finally, the quality as a paper. The paper should be 3,500 words +/- 10%.

You would be well advised to use the following resources posted in the syllabus:
Guidelines for Assessments presentation in the Unit 3, Unit 8 and Overview tabs
Writing Academic Papers. See the Overview Unit for the Video by Dr Damary
Points about English. See the Overview Unit for this short document

You need to research that company to determine the information systems

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You need to research that company to determine the information systems, technologies, etc. the company uses.

You need to research that company to determine the information systems

Now that you have selected a company NIKE,
1. You need to research that company to determine the information systems, technologies, etc. the company uses.
2. You also need to research the background of the company for things like where they are, what they do and/or produce, their competitors, etc.
3. You should also include some academic research that pertains to your company.
4. This should be 4 pages (ONLY) of information. . At this point, you’re not really analyzing the company, but more of a status report.
5. Double-spaced pages
6. APA

More details;

We all know about NIKE. Nike is one of the biggest athletic brands in the world selling over 25 pairs of shoes every second world over. Originally conceptualised as Blue Ribbon Sports (BRS), which remained so until 1971, Nike was founded in the year 1964 by track athlete Phil Knight and his coach Bill Bowerman. This American multinational corporation currently designs, develops, manufactures and markets footwear, sports equipments & apparels, accessories and services and sell their products in almost all countries across the globe.

 

1. That one ‘IDEA’

On a casual note it can be said that NIKE’s emergence as a company was all an accident. Knight during his stint as a student in the University of Oregon, he was challenged to come up with a business plan. His study for the plan included ways to compete with German shoe makers such as Adidas and Puma.

His study inferred that Japanese shoes could take head on against the German brands, while offering cost efficiency by manufacturing shoes abroad, importing them to the United States and marketing to high school and college athletes. He convinced his coach Bill Bowerman on making his findings practical, and that’s how in 1964, they conceived and opened Blue Ribbon Sports, an import distributor of the Japanese shoe maker Onitsuka Tiger. Bowerman took the goods from Onitsuka Tiger and tweaked them for runners, while Knight sold them out of his car trunk. AND that’s how my friends, NIKE was born!