Archive for category: Business paper

For this assignment please note the following expectations: • APA title page, reference page, and formatting. • Use at least four academic/scholarly sources. • Use properly cited quotes and paraphrases when necessary. • Complete, polished, and error-free cohesive sentences. • Contains an introduction, body, and conclusion. 1. Sensory Response – When analyzing the viewer’s sensory response to a particular visual, it is important to consider the visual elements that attract the eyes. Close your eyes when considering a visual. When you open your eyes, what are the first visual elements that you see? When analyzing a viewer’s Sensory Response, you may consider analyzing at least two of the following effects: a. Colors b. Lines c. Shapes d. Balance e. Contrast 2. Perceptual Response – When analyzing a viewer’s perception of visuals, it is important to consider the audience. Consider who is or is not attracted to this type of visual communication. When analyzing a viewer’s Perceptual Response, consider at least two of the following effects: a. Target audience specifics (age, profession, gender, financial status, etc.) b. Cultural familiarity elements (ethnicity, religious preference, social groups, etc) c. Cognitive visuals (viewer’s memories, experiences, values, beliefs, etc.) 3. Technical Response – When analyzing a viewer’s response to certain visuals, we need to consider the technical visual aspects that may affect perception. Describe how visuals affect the interpretation of the intended media communication message. Address specific technological elements that impact perception. When analyzing the Technical Response, consider the Laws of Perceptual Organization (similarity, proximity, continuity, common fate, etc), and at least two of the following types of visuals: a. Drop-down menus b. Hover-over highlighting c. Animations d. Quality of visuals 4. Emotional Response – When analyzing a viewer’s Emotional Response, it is important to consider the targeted audience preferences and emotional intelligence. Discuss what the viewer might want to see and what type of visual presentation will set the tone for that response. When analyzing the Emotional Response, consider the effects of at least two of the following types of visuals: a. Mood setting colors b. Mood setting lighting c. Persuasive images d. Positioning of search or purchase buttons e. Social media icons and share options 5. Ethical Response – When analyzing a viewer’s Ethical Response, it is important to consider the targeted audience values and beliefs. Identify any negative messages about certain ideas, groups, or cultures. Describe and pinpoint images that may be inappropriate for a variety of viewers. Keep in mind that your website can be accessed by all ages and groups. When analyzing the Ethical Response, consider at least two of the following types of visuals: a. Visual stereotypes b. Limitations in diversity c. Inappropriate images for all audiences d. Digital alterations e. False representation or advertising Be sure to substantiate your analysis ideas with quotes and information from at least four academic sources. These four academic sources may include any of the following: • Robin Landa’s etextbook, • Additional readings located under each module, and/or articles you find in our LLS – for additional help finding research articles click here to set an appointment. • ** The final paper will need to be at least six pages of textual analysis; this will not include the images nor the APA title/reference pages.

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This paper is for a literature review for a thesis paper on how social marketing elements combined with social enterprenuership for a social change. please do not use 4Ps i don’t need the 4 ps but Social Marketing Mix and for the same I have attached “From_the_4Ps_to_COM-SM-_reconfiguring_the_social_marketing_mix.” Please use this as an anchor paper with other articles of the topic and built the literature review with not less than 15 references

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Pick two business concepts, one that is embryonic and one that is more refined and prepare a 3 page essay addressing the following questions for each: · Is there a market? · Can we compete and win? · Will the leadership position endure? · What are the two or three issues and areas of uncertainty that will determine whether the concept is a success? This assignment must be in APA format.

Branding and Marketing Communications Background: Knorr is the world’s 9th biggest food brand which has been used and trusted by millions of cooks across 87 markets. The Knorr cooking products range from stock cubes, soups, sauces to cooking chocolate. It is a trusted brand with a heritage stretching back 187 years. Globally, there has been a surge in interest in food so it could be argued that there never was a better time to be a food brand. The traditional category approach to marketing communications, of ‘mum cooking food for the kids’, might have appealed in the past but a different approach is needed for consumers today. Task: 1. Conduct some research into this brand – company, markets, products, sales etc. 2. Write an introduction to the essay where you provide the context for this global brand – the markets, the products, its sales etc. 3. Identify the key consumers of the brand. What are their characteristics? What part does this brand play in the lives of consumers who purchase this brand? 4. Discuss the approach to the positioning of the brand. What alternatives could they have taken? 5. Discuss how this brand advertises – on-line or offline or combinations. 6. Critically evaluate the marketing communication used by this brand. To what extent is it using integrated marketing communication using a range of digital and traditional tools? 7. Identify any circumstances which might have an impact on the effectiveness of the messages. 8. Briefly, evaluate the effectiveness of the marketing communications in achieving brand objectives. (It would be good to identify those brand objectives here first!). You may find it helpful to refer to particular campaigns such as the ‘Knorr: Love at first taste’ campaign as evidence. 9. REMEMBER THIS IS AN ESSAY Notes: 1. The essay should be 1500 words +/- 10% – excluding tables, charts, pictures, contents page, appendices and references. 2. The essay should follow the traditional pattern of introduction, main body of the essay and conclusion or summary. 3. DO NOT NUMBER or LABEL SECTIONS – as this would make it a report!!! 4. Please use paragraphs throughout – and do space between each paragraph. 5. Harvard referencing is to be used. 6. The numbering of each section in the brief above is there as a guide for you – do not number your paragraphs. 7. You can access some useful facts and figures on the ‘Knorr: Love at first taste’ campaign on the WARC site which you can access through the Sussex University library – electronic sources. 8. Why not have a look in a supermarket for the products of the brand.