Search Engine Optimization and Marketing

Search Engine Optimization and Marketing

– use an appropriate chapter / subchapter structure – screenshots are not necessary but can be included as an appendix (not counted in the page length) What have you learnt in these 2 days? – The most interesting thing in SEO+SEM? – The most surprising thing in SEO+SEM? – The most challenging thing in SEO+SEM? • Will you think more now about HOW you search online? – How do you formulate your search – Where do you look in the results and why you click on one result and not another – When do you look at the paid ads and why you would click on an ad instead of the organic results • Do you think online search will change in the next years? How will businesses need to adapt their marketing to this?

WALL STREET JOURNAL FINANCE

You are expected to find one articles from the wall street journal that is relevant to the topics covered in class. For each of the articles, prepare a short analysis (roughly 1 page typed) describing the article and analyzing it in light of the material of this course. TOPICS COVERED IN CLASS: 1. Solve complex time value of money problems using a financial calculator and/or spreadsheet (chapters 5 & 6). 2. Solve complex NPV/IRR problems using a financial calculator and/or spreadsheet (Chapters 9 &10). 3. Solve NPV/IRR problems using scenario, sensitivity and simulation analysis (Chapter 11). 4. Explain in your own words the cost of issuing securities and the direct/indirect cost of going public (Chapter 15). 5. Explain, in your own words, how management decisions related to capital structure and dividend policy affect firm value (chapters 16 & 17, respectively). 6. Explain, in your own words, the effects of agency conflicts and information asymmetry 2 on corporate decisions related to obtaining funds and paying out cash (chapters 16 & 17). 7. Analyze financial statement data and ratios and explain the implications for capital structure and firm value (chapter 16 and project). 8. Identify the following as related to short-term financing and planning: operating and cash cycle, the difference types of short-term financial planning and policy. (Chapter 18). 9. Analyze quantitative data related to short-term asset management and describe alternatives for financing the firm’s investment in short-term assets (chapter 18). 10. Identify and explain how firms manage cash and liquidity (Chapter 19). 11. Identify and explain how firms manage receivables and determine their credit policy, and manage inventory (chapter 20). 12. Explain basic futures and forward contracts in their own words and describe corporate risk management techniques;(chapter 23) 13. Demonstrate understanding of basic option structure and pricing. (chapter 24) 14. Identify option-like aspects of corporate securities and projects (chapter 24). 15. Analyze types of mergers and acquisitions (Chapter 26).

Issues in Financial Stability

Description

Please follow the instructions in the file You are required to produce and submit a written report (max. 3,000 words). In your assignment you need to discuss critically these two questions: 1. Discuss the effects of low interest rates on financial on banks’ performance and financial stability. 2. Analyse the competitive threat of BigTech and Fintech companies for banking intermediaries and the implications for financial stability Each of two questions should get between 1,000 (min) and 2,000 words (max). Overall assignment length: max. 3,000 words. Word limit: 3,000 words +/- 10%. This limit includes any footnotes and appendices, but excludes the contents page and references. The Word Count must be stated on the cover page of your work. Times New Roman 12 point, 1.5 line spacing

Entrepreneur’s Association

Your assignment this week is to prepare a PowerPoint presentation on one of the two tasks listed below.

Here are the two scenarios you may choose from as the theme (subject) of your presentation: You have been asked by your local monthly “Entrepreneur’s Association” to prepare a short presentation that compares and contrasts the characteristics of a strong entrepreneurial leader and a weak or poor entrepreneurial leader. Return to your Reading & Resources section and review the characteristics of strong and weak leaders.

If there is insufficient information in these resources, head out into the Internet and find additional resources. Your boss, the owner of a franchise business, has asked you to do some research on the principles of managing and leading subordinates within the context of an entrepreneurial environment.

You are to prepare a PowerPoint lecture that can be presented to future franchise holders. This lecture should cover what you have learned to be the major skills, tactics, and principles of managing people in an entrepreneurial environment. Instructions: Include (a) a minimum of 15 slides; (b) a minimum of 3 credible resources; (c) a template appropriate to the subject matter; (d) a combination of artwork, photos, and clip art that illustrates the topic on the slide; and (e) include an intro slide, main body slides, a detailed summation slide, and a reference slide.

Real Estate Licensure process Alabama

Write a 4 to 6 page paper (not including title page or reference page) in APA Format. The state you need to research for is Alabama. Your paper must be written in 12 Point Arial or Times New Roman font. Note: The purpose of this assignment is to research the Real Estate Licensure process in your state or the state you wish to conduct business. Also, you will utilize the Checklist for evaluating a Real Estate Firm on page 26 of your textbook to assist you in selecting a potential Real Estate Agency to work with in the future. Additional Assignment Instructions: First, research your State’s Real Estate Commission web-site. Locate and explore the following areas and other areas of the website. For example Forms and Applications, Finding a Real Estate Company, Approved Real Estate Schools for Licensing, How to Obtain a License, Finding an Instructor, etc. Take some time to read through the various sections of the website. Next, turn to page 26 of your textbook. Read the Checklist for evaluating a Real Estate Firm. Consider what portions of this checklist are important to you as a Real Estate Agent. In your paper address the following: 1. Explain what information is most relevant on your State’s Real Estate Commission website and how this information will be useful in the future to obtain your Real Estate License. 2. Using the Checklist for evaluating a Real Estate Firm on page 26 of your textbook, explain the portions of the checklist that are important to you in your career as a Real Estate Agent. Also, explain the process of selecting a Real Estate Brokerage or Agency in which to work. Three references are required. Two must be from the APUS Library. Of course, you may use your text as a reference, as well as other sources if they are valid sources. Wikipedia is NOT a valid source for an Academic paper and must not be used for this Assignment. ATTACHED PG.26 OF THE TEXT BOOK. THIS IS THE REFERENCE FOR THE TEXT BOOK: Edwards, K. W. (2006). Your successful real estate career. Retrieved from https://ebookcentral.proquest.com

Standards – Environmental Management Systems

Standards – Environmental Management Systems

Instructions on how to complete the assignment are provided. Also, follow the instructions on the Turabian document provided so that you cite everything correctly. Only use peer-reviewed Journal Articles or the course textbook as sources. Textbooks that can’t be easily accessed online are not permitted as sources. DO NOT USE EXPONENTS/FOOTNOTES TO CITE IN TEXT. Please cite using Turabian Author-Date Style. Citation example: (Meredith, Shafer, and Mantel 2017, xx) where xx is the page number of the cited passage.

Research and review the annual report for a selected company

Description he purpose of this assignment is to research and review the annual report for a selected company. Throughout the course you will be applying what you learn about the principles and practices of financial accounting by completing an ongoing project based upon a Fortune 500 company traded on the New York Stock Exchange (NYSE) or National Association of Securities Dealers Automated Quotations (NASDAQ). The project will include six assignments, each focusing on the analysis of financial information from various parts of the company’s financial statements. Using the topic materials, select a Fortune 500 company as the focus for your project. The company you select must sell a product and carry inventory on its balance sheet. Access a copy of the company’s annual report, known as a Form 10-K. This information can typically be located on the company website under “Investor Relations,” or on the SEC website EDGAR. Read through the Form 10-K to become familiar with the company. Conduct additional research to locate a recent press release or article related to the company’s current or future financial performance. Read the press release/article and be prepared to discuss it in your assignment deliverable. For this assignment, provide a 500-750 word company overview that addresses the following information related to the company you have selected. Describe the company, including business sector, product(s) sold, competitors, and the geographic area where business is conducted. Discuss cyclicality associated with the company’s product sales and any other information relevant to the particular business or its industry. Discuss whether the company is using generally accepted accounting principles (GAAP) or International Financial Reporting Standards (IFRS) as its standard for financial reporting, and explain how you can tell which method is being employed based upon your review of the Form 10-K. Summarize the information from the press release/article and explain why this information is significant for the company. Focus on current and future financial implications and how the company’s financial performance might be influenced. Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

Quantitative Reasoning – HR metrics

Description Search online for HR metrics will result in numerous lists all claiming to be the most useful HR metrics today, but there are some that are more useful than others. One of the top metrics used in HR is the Cost of HR per Employee. If you have an HR person or more than one person, this is how much you pay the HR team versus how many total employees you have. It helps you determine whether you need an employee dedicated to HR or multiple HR employees. A 9-box grid must also be included. The grid is most commonly used in succession planning as a method of evaluating an organization’s current talent and identifying potential leaders.

Legal policies governing workplace

Legal policies governing workplace

UNIT III Topic Legal policies governing workplace Readings & Review of Materials https://www.youtube.com/watch?v=OWIUXEeL5U8&feature=player_detailpage https://www.youtube.com/watch?v=gww-k8J5G-A&feature=player_detailpage https://www.youtube.com/watch?v=jb4gPoZ5Imk&feature=player_detailpage https://www.youtube.com/watch?v=9-qTkmqdPlg&feature=player_detailpage https://www.youtube.com/watch?v=ZJlTGMA_o4c&feature=player_detailpage https://www.youtube.com/watch?v=IduJwmrHax4&feature=player_detailpage https://www.youtube.com/watch?v=yLOnLxDvFDM&feature=player_detailpage https://www.youtube.com/watch?v=8lY9pvfP45s&feature=player_detailpage Read in Handouts section: Diversity Management Practices, do they make a difference? Examining consequences of their adoption in local government (Hur & Strickland, 2014) Assignments Assessment:Opinion piece on how your center/school does with being diverse. How can you make it better?

Write a  paper about what issues are present and what you can do to improve the environment/culture of your building. Upload paper to the assignment tab. Discussion board/Collaboration- Forum Discuss current legal issues dealing with policies in the workplace Assessment: University Outcomes: 1, 2, & 4 (submitted paper 30 points)

What are some legal reasons for conducting job analyses

In this unit, you learned about conducting job analyses. For this assignment,you will apply what you have learned to your current position. If you are not currently employed, you may use a past position. Review your current (or past)job description and conduct a brief job analysis of your current (or past) job.Based on knowledge gained and information covered in this unit and in Chapter 4, compose a written proposal addressed to the management of the company that answers the following questions:

◾ What is a job analysis? Be sure to include the various types of methods and the steps to complete the process. ◾ What are some legal reasons for conducting job analyses? ◾ Does your job description align with actual job duties performed daily? ◾ What are five strong areas and five areas that need improvement within the position? ◾ What recommendations would you make to change or improve the job and job description? Your assignment must be a minimum of two pages in length. References are notrequired for this assignment, but if any references are used, they should becited and referenced in APA format.