Archive for category: Business paper

Super Advertising

Whether you love football or hate it, the Super Bowl has become marketing’s super opportunity for advertising. Blogs abound. Monday-morning quarterbacks dissect each ad’s theme, influence, effectiveness, viral qualities, and so much more. All that while the bottom line remains the same—did the ad affect consumer behavior? Review this article from Moneyish (https://moneyish.com/ish/10-of-the-most-viral-super-bowl-ads-of-all-time/). Pick one ad identified in the article and respond to each of the following questions: How does this ad relate to various groups—e.g., social groups, income groups, and subcultures—as discussed by Solomon? Who is the target audience for this ad? How did you come to this conclusion? What is the call to action, and how does the company seek to use consumer behavior to its advantage? What makes this ad “viral” and buzz-worthy? Your paper must: Be 3-4 pages in length. Be formatted according to CSU-Global Guide to Writing & APA (Links to an external site.). Include at least three outside sources, preferably peer-reviewed journal articles. The CSU-Global Library is a good place to find these sources.

Must be eight to ten double-spaced pages in length (not including title and references pages) and formatted according to APA style as outlined in the Ashford Writing Center. Must include a separate title page with the following: Title of paper Student’s name Course name and number Instructor’s name Date submitted Must use at least five scholarly and/or industry sources. These may include: the textbook, industry reports, and articles from the Ashford library. The Scholarly, Peer Reviewed, and Other Credible Sources table offers additional guidance on appropriate source types. If you have questions about whether a specific source is appropriate for this assignment, please contact your instructor. Your instructor has the final say about the appropriateness of a specific source for a particular assignment. Must document all sources in APA style as outlined in the Ashford Writing Center. Must include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center.

Paper details

Topic: Different generations in the same workplace

For this assignment you will compare more than two articles on a similar topic or the same issue or subject related to training and development. The assignment is to produce a paper comparing the articles. Your paper should NOT be a summary of the articles or book; it should concentrate on the application of the concepts and ideas of the articles to the real world. Creative ideas and solutions are encouraged for completing this assignment.

The articles you choose will serve as references for your Final Project so keep those goals in mind when researching. Part I: include a brief summary of one very succinct paragraph covering the main theme of the articles. Part II: The following questions can be used as guidelines for what to cover.

How do the articles relate to the training and development, specifically to the course objectives? What did you learn from the articles? What in the articles is especially valuable to our study of training and development? What are the articles’ strengths?

Compare and contrast the viewpoints of the authors, especially if there are conflicts or opposing points of view. What are the weaknesses? Part III: How would YOU apply the authors’ concepts, ideas, and recommended processes at your workplace? Or, discuss and evaluate how they are already applied at your workplace.

Do the author or authors represent some vested interest or have some axe to grind that might bend his/her/their perspective? Can you recommend these articles to serious students of training and development, HR, or specific areas of HR concentration such as strategic planning, staffing, organizational development, etc? What level would benefit —- CEO’s, human resources managers, business leaders, management consultants, personnel administrators, etc.? Your paper should be about 5 to 7 pages long in APA format with properly cited sources.

Description In the business world, it is imperative that each person be able to determine and make recommendations regarding the viability of any purchase, as well as justify the claims made to upper management. Whether the purchase is equipment, stock, or another company, the same techniques and skills are called into play. The Corporate Performance Report will require you to apply pertinent business concepts to the analysis of a chosen company using data from the company’s annual report as well as other sources. Using different business concepts and real-world techniques, you will analyze the strengths and weaknesses of the company and write a report for upper management either recommending or not recommending purchase of the company stock. Just as you would in any business situation, you will be required to revise and improve the pieces of your report as you progress and your final product will be something that could be used in the real business world. The completed report must include the following sections and content. Executive Summary (Completed in Week Five)** Create an Executive Summary for your report that can be used as the first page of the final product to provide general information for upper management Provide a synopsis of your findings, including your recommendations and a rationale for whether or not to purchase stock from this company. Introduction to and Background on the Company (Completed in Week One)** Analyze your chosen company’s current business and financial conditions and create a brief introduction to your company that includes the following. The mission of the company A descriptions of the company’s current business operation, competitors, financial condition General information that explains why the company interesting to you as an analyst. Financial Statement Review (Completed in Week Two)** Evaluate the financial performance of your company by creating a complete financial statement review. Review all three accounting statements and compare each of these statements to previous statements for the past three years. Describe any positive or negative trends that emerge from the accounting statement data and comparisons, providing a detailed explanation of the factors that lead to these trends. Assess potential weaknesses in the financial statements for your company. Market Summary and Value Calculation (Completed in Week Four)** Summarize how your company compares to the overall market based on researched competitive market data. Summarize what 3-5 market analysts are currently saying about the company. Calculate the value of the company’s financial assets by completing ratio analyses for the company for the last three fiscal years within the following bulleted categories. Provide a rationale as to whether each ratio is favorable or signals potential trouble for the company justifying your observations with evidence from the data and your findings. (Note: Your report must include a minimum of 2 ratios from each bulleted category, with a minimum of 10 total analyses. The greater the number of relevant ratio analyses you can provide, the stronger your business case will be to either purchase or not purchase the stock.) Categories for ratio analysis Liquidity Financial leverage Asset management Profitability Market value Financial Returns and Capital Constraints (Completed in Week Three)** Formulate the expected financial returns and associated risks by completing the following calculations. Calculate the Return on Equity (ROE) using the DuPont system. Calculate the Constant Growth Stock Valuation (CGSV) and compare it to the current stock price. Research your company’s industry and evaluate what type(s) of capital constraints your company must consider in order to be competitive in the market. Explain the appropriate financial techniques that would be used in this evaluation. ** Be sure to include any additional revisions based on the feedback you received from your instructor in the weekly mentorship exchanges and Waypoint submitted assignments.

The Assignment Brief asks you to: Submit a written report that (1) reflects on different kinds of teaching experienced in students’ own learning and (2) relating this to the theoretical contexts of the module and critical evaluation of reading and research. The word length is 2500 words, excluding the final reference list. When we here refer to a ‘report’ we want to encourage students to write their assignments in a careful, structured manner, with headings to distinguish different ideas and sections of your ideas. Do reflect on just a few (2-4) kinds of teaching you have experienced. Consider teaching from all settings, formal and informal, and from all phases of your life so far when you are reflecting on the kinds of teaching you have experienced. Use the experiences you have identified as a way in to discussing research, theory and practice in a careful and systematic way. Anchor claims with appropriate references. Ensure your referencing matches the required Newman Harvard format (see the library webpage for a very detailed guide).

Limit description to just as much as necessary and move on to develop a more questioning / critical stance as soon as you can. This is important for higher grades. Think carefully about the structure of your text and the clarity of your writing. The module learning outcomes are: • Understanding the range of values and beliefs that impact upon the organisation of learning and teaching in differing contexts • Evaluating the effects of differing learning and teaching contexts on individual learning. • Analysing how concepts and theories on learning and teaching relate to interpretations in educational practice. • Evaluating a range of literature and other sources to interrogate educational ideas on learning and teaching and how these influence policy and practice. • Developing their own research, critical analysis and writing skills.