Archive for category: Business paper

For this assessment, you are to conduct a Digital Strategy and Marketing Audit either on your own business, a small-medium business, or a not-for-profit organisation. Do not choose a large national or multi-national company. To get the most benefit from this assessment, it is ideal if you can spend time engaging with the company first hand to get a strong understanding of their overall business strategy and all of its digital marketing platforms (e.g. website, mobile app, social media, ecommerce, etc.). Using the Digital Strategy Audit Checklist provided, complete the checklist for your organisation. There are many types of audit checklists; this one is a compilation of some of the ones on the internet. If you have one that is more relevant to your organisation, you must get it approved by your Workshop Facilitator. You will be required to submit the actual checklist completed as part of your report.

Research a local, state, or federal victim service organization. Explain the services available. Include details such as whether or not they have a 24 hour response component. What services they are lacking? Describe why the services they are lacking are important and need to be added. In addition, research California victim’s rights laws and describe. Please include references using APA style.

Description

Write a two to three (2-3) page paper in which you: Predict the main costs (e.g., labor cost, material cost) associated with the production of VectorCal’s drone navigation system. Provide a rationale for the response. Compare and contrast the direct and indirect costs associated with the drone navigation system that both your company and VectorCal would assume. Predict whether or not your company could easily control these costs and thus reduce production expenses. Justify the response. Compare your company with VectorCal relative to the price of the acquisition, semi-variable costs, and allocated direct and indirect costs of the drone navigation system. Justify the response.

Use at least three (3) quality resources in this assignment. Note: Wikipedia and similar Websites do not qualify as quality resources. (Sources cannot be older than 2009) Your assignment must follow these formatting requirements: This course requires the use of new Student Writing Standards (SWS). The format is different than other Strayer University courses. Please take a moment to review the SWS documentation for details. Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow SWS or school-specific format. Check with your professor for any additional instructions. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

Social Media Marketing Plan

The purpose of this written project is to apply the theoretical material learned in the course through developing a mini social media marketing plan for your own College at BGSU (e.g., college of business, college of education and human development, etc.). The goal is that you can incorporate what you learn in the course plus your own experiences/viewpoints to help your College to improve its social media marketing effort. –**This is a 30-point assignment. The final submission page length should be at least 4-page single-spaced minimum, excluding front cover, table of contents, executive summary, and references. Your SMM plan grade will be determined by the quality of the writing, clarity, and thoroughness of the SMM plan. This is an essay-format assignment, please do not use bullet points (except the 2×2 SWOT table). The mini SMM plan should include the following sections: 1. Front Cover 2. Table of Contents 3. Executive Summary 4. Brief Overview –College overview –Current social media presence 5. Situation (SWOT) Analysis –Strengths –Weaknesses –Opportunities –Threats 6. SMM Objectives

7. SMM Recommendation and Improvements 8. References Submission format: –The written assignment should be in Word format and single-spaced pages. –Font: Times new roman (size 12) –References should be cited at the end of the assignment (if any). http://citationmachine.net/ –*Follow the academic and business writing style and avoid using contractions in writing. For example, “don’t” should be written, “do not”. Severe points will be deducted if you use contraction writing. –Check for grammatical or typo errors. –The submitted assignment will go through “TurnItIn” to check originality between your submission and online resources, and among your classmates’ submission. A high percentage of TurnItIn results means that the submission has potential plagiarism concern. If academic dishonesty is violated (i.e., plagiarism), the submission will receive 0 points and the student will further be subjected to penalties discussed in the Code of Academic Conduct section in the BGSU student handbook (Links to an external site.). Online submission: ONLY Microsoft word document, please. TurnItIn cannot open .txt files. Do not simply link google document to this submission. It would not work.

For this assignment, choose a product category that is being promoted (such as cosmetics, coffee, hotel, cars, computer etc.- in addition to a physical product, a product in marketing terms can also a service, organization, idea or a person!) Select two advertisements or commercials (you can also compare entire promotional campaigns –e.g. Dove’s Real Beauty is an example of a promotional campaign) promoting your chosen product. These two advertisements should be by different companies/brands (e.g. Starbucks vs. Coffee Bean, Apple vs. Microsoft). Task: Write a brief paper (max. 1000 words) comparing the two advertisements. The following questions can be used as guidelines for what to focus on your paper. You don’t need to follow them in the order given in your paper. 1. Describe the product being advertised. In what stage of the PLC (product life cycle) is this product in the marketplace? In what ways does this impact how advertisers generally promote this product? 2. What is the purpose /objective of each advertisement? In what ways do the advertisements/commercials you have chosen reflect the different strategies/positions of the two companies/brands in the marketplace? 3. Who are the advertisements targeted to? Are the advertisements targeting the same or a different target segment? 4. Which advertisement is more effective according to the AIDA model? (ATTENTION – INTEREST – DESIRE – ACTION)? Which advertisement, in your opinion, is more effective in reaching and resonating with its target audience? 5. What is the “big idea” behind each advertisement? In case of a TV commercial, what is the technique used (drama, parody, slice-of-life etc.…)? 6. In what ways does each commercial connect emotionally with its target consumer? 7. Which advertisement/commercial is better at capturing current marketplace trends? 8. Upon further research on promotional campaigns in this product category, do you notice similarities how products in this particular category are usually promoted? In what ways could advertisers “cut through the clutter” when promoting their products in this category? You can also discuss additional thoughts and observations! Please make sure to include a picture (or provide a link) of your advertisement in your paper! You can either answer the questions directly or format your analysis like an essay. The (approximate) word limit is 1,000 words.