ADVERTISEMENT ANALYSIS #2 – COMPARISON ANALYSADVERTISEMENT ANALYSIS #2 – COMPARISON ANALYSISIS

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For this assignment, choose a product category that is being promoted (such as cosmetics, coffee, hotel, cars, computer etc.- in addition to a physical product, a product in marketing terms can also a service, organization, idea or a person!) Select two advertisements or commercials (you can also compare entire promotional campaigns –e.g. Dove’s Real Beauty is an example of a promotional campaign) promoting your chosen product. These two advertisements should be by different companies/brands (e.g. Starbucks vs. Coffee Bean, Apple vs. Microsoft). Task: Write a brief paper (max. 1000 words) comparing the two advertisements. The following questions can be used as guidelines for what to focus on your paper. You don’t need to follow them in the order given in your paper. 1. Describe the product being advertised. In what stage of the PLC (product life cycle) is this product in the marketplace? In what ways does this impact how advertisers generally promote this product? 2. What is the purpose /objective of each advertisement? In what ways do the advertisements/commercials you have chosen reflect the different strategies/positions of the two companies/brands in the marketplace? 3. Who are the advertisements targeted to? Are the advertisements targeting the same or a different target segment? 4. Which advertisement is more effective according to the AIDA model? (ATTENTION – INTEREST – DESIRE – ACTION)? Which advertisement, in your opinion, is more effective in reaching and resonating with its target audience? 5. What is the “big idea” behind each advertisement? In case of a TV commercial, what is the technique used (drama, parody, slice-of-life etc.…)? 6. In what ways does each commercial connect emotionally with its target consumer? 7. Which advertisement/commercial is better at capturing current marketplace trends? 8. Upon further research on promotional campaigns in this product category, do you notice similarities how products in this particular category are usually promoted? In what ways could advertisers “cut through the clutter” when promoting their products in this category? You can also discuss additional thoughts and observations! Please make sure to include a picture (or provide a link) of your advertisement in your paper! You can either answer the questions directly or format your analysis like an essay. The (approximate) word limit is 1,000 words.

Budget Planning and Control

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Assignment 1: Budget Planning and Control

 

Before approaching this assignment, be sure that you have watched the following video: 

·        
Wiley (2011, September 28). Budgetary planning featuring Babycakes *full video* [Video file]. Retrieved from https://www.youtube.com/watch?v=frh3I2rVDzs

Babycakes, a specialty bakery, is the company that will be considered for all parts of your budget planning and control report. For this assignment, you will develop a 3–4-page paper in which you address the following. 

  1. Briefly discuss the ways a realistic budget will benefit the owner of Babycakes versus no budget at all. Be sure to use Babycakes as the company and any specific product details in your explanation.
  2. Prepare a sales budget for the LA Babycakes store for the fourth quarter of 2016. Present the number of units, sales price, and total sales for each month; include October, November, and December, and the total for the quarter. Use one half of the Valentine’s Day sales as the basis for a usual day in the new quarter. Use 30 days for each month. Calculate the total sales for each month for October, November, and December.
  3. Create three new products, one for each of the three holiday seasons in the fourth quarter. Estimate the sales units, sales price, and total sales for each month. Describe the assumptions used to make these estimates. Include an overview of the budget in the report, presenting the actual budget as an appendix with all the data and calculations. Add these amounts to your sales budget.
  4. The owner of Babycakes is interested in preparing a flexible budget rather than the static budget she currently uses. She does not understand why, when sales increase, her static budget often shows an unfavorable variance. Explain how a flexible budget will overcome this problem. Use the details of your newly prepared budget for the fourth quarter of 2016 to address her concern.
  5. Imagine that Babycakes is facing a financial challenge that is causing the actual amount of money that it spends to become significantly more than its budgeted amount. Include a discussion of your own unique cause of the overspending. Explain the corrective actions needed to address these challenges.
  6. Integrate relevant information from at least three quality academic resources in this assignment. Note: Please do not use your textbook as an academic resource. Also, Wikipedia and other similar websites do not qualify as quality academic resources. You have access to Strayer University’s Online Library at https://research.strayer.edu and the iCampus University Library Research page at https://icampus.strayer.edu/library/research. 

Your assignment must follow these formatting requirements:

  • Be typed, double-spaced, using Times New Roman font (size 12), with 1-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.
  • An abstract is not required. 

The specific course learning outcomes associated with this assignment are as follows:

  • Assess how accounting tools and techniques influence bu

Assignment 1: Budget Planning and Control

  • Due Week 9 and worth 240 points 

    Before approaching this assignment, be sure that you have watched the following video: 

    ·        
    Wiley (2011, September 28). Budgetary planning featuring Babycakes *full video* [Video file]. Retrieved from https://www.youtube.com/watch?v=frh3I2rVDzs

    Babycakes, a specialty bakery, is the company that will be considered for all parts of your budget planning and control report. For this assignment, you will develop a 3–4-page paper in which you address the following. 

    1. Briefly discuss the ways a realistic budget will benefit the owner of Babycakes versus no budget at all. Be sure to use Babycakes as the company and any specific product details in your explanation.
    2. Prepare a sales budget for the LA Babycakes store for the fourth quarter of 2016. Present the number of units, sales price, and total sales for each month; include October, November, and December, and the total for the quarter. Use one half of the Valentine’s Day sales as the basis for a usual day in the new quarter. Use 30 days for each month. Calculate the total sales for each month for October, November, and December.
    3. Create three new products, one for each of the three holiday seasons in the fourth quarter. Estimate the sales units, sales price, and total sales for each month. Describe the assumptions used to make these estimates. Include an overview of the budget in the report, presenting the actual budget as an appendix with all the data and calculations. Add these amounts to your sales budget.
    4. The owner of Babycakes is interested in preparing a flexible budget rather than the static budget she currently uses. She does not understand why, when sales increase, her static budget often shows an unfavorable variance. Explain how a flexible budget will overcome this problem. Use the details of your newly prepared budget for the fourth quarter of 2016 to address her concern.
    5. Imagine that Babycakes is facing a financial challenge that is causing the actual amount of money that it spends to become significantly more than its budgeted amount. Include a discussion of your own unique cause of the overspending. Explain the corrective actions needed to address these challenges.
    6. Integrate relevant information from at least three quality academic resources in this assignment. Note: Please do not use your textbook as an academic resource. Also, Wikipedia and other similar websites do not qualify as quality academic resources. You have access to Strayer University’s Online Library at https://research.strayer.edu and the iCampus University Library Research page at https://icampus.strayer.edu/library/research. 

    Your assignment must follow these formatting requirements:

    • Be typed, double-spaced, using Times New Roman font (size 12), with 1-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.
    • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.
    • An abstract is not required. 

    The specific course learning outcomes associated with this assignment are as follows:

    • Assess how accounting tools and techniques influence business planning, decision-making, and control.
    • Evaluate financial accounting tools and techniques that convert financial accounting data into information for decision-making.

       siness planning, decision-making, and control.

  • Evaluate financial accounting tools and techniques that convert financial accounting data into information for decision-making.

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Movie Critique Financial Management for the Supply Chain Professional

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You are required to compose a film critique on each of the films assigned in the course. The critiques should be between 500 and 750 words long.

They should be well written, following standard rules of grammar and composition, and developing consistent, cohesive ideas over several paragraphs. A critique is an analytical essay on a film, in which you give your opinion on the aesthetic quality of the film and then give your reasons for your opinion. Do not limit yourself to reacting to the film (“I loved it !”) and do not use generic terms like “incredible,” “wonderful,” “marvelous,” etc. Unlike a review, you assume that the reader has already seen the movie; you do not need to give an extensive plot summary; you do not need to hide plot information so as not to spoil the surprise of the viewer; and you do need to be consistently analytical and critical. Your first paragraph should summarize the film’s plot and act as a transition to the analytical part of the essay.

The second paragraph should explain how the Supply Chain concepts for the week were depicted by the film and why the depiction was or was not meaningful. What Supply Chain lessons were learned? What suggestions might you give to the role players to effectuate different and perhaps more satisfying (or even prosperous) result?

Technology and its impact on business decisions

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Describe technology and its impact on business decisions. Prompt: Describe the four components of an information system. Why is it important to consider each of them when designing and installing an information system? Instructions: In a formal 250 – 550 word essay Your essay should include an introductory paragraph and a conclusion. Follow APA format for structure. An APA template is attached here. Support your essay with 2 to 3 credible references beyond the course materials. Please note Wikipedia, Investopedia and similar websites are not credible academic references.

Advertising campaign

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Paper details Create your own advertising campaign Choose a company, brand or organization selling products, services, or ideas and create their next advertising campaign! * The project should be approximately 1,500 words in length. It can include images and visuals. This is an opportunity to be creative PART 1: CHOOSE THE COMPANY/BRAND/ORGANIZATION  Introduce the company/brand/organization. Explain why you selected it.

 Who is the company/brand/organization targeting? How are they differentiating themselves in the market place? What kind of positioning strategy do they currently follow? Give a brief overview of their current marketing mix.

 Analyze their current advertising campaign(s) and other elements of their IMC strategy. Are they effective? PART 2: CREATE THE ADVERTISING CAMPAING This is where your advertising agency steps in!

 Research the (potential) target customers, the marketplace and trends impacting the marketplace for this product/brand/organization. For example, should this brand be re-positioned? Target a slightly different market segment? Use different media to reach their target audience? Take an advantage of a new, exciting opportunity in the marketplace?

 Create a new advertising campaign for this company/brand/organization!

 Discuss how your advertising campaign will be integrated with the other elements of IMC, as well as your media selection for the campaign.  Explain the objectives, rationale, and reasoning for your campaign, as well the creative process behind your campaign!

You don’t need to visually execute the project. It is enough to provide an outline or plan and describe what the campaign involves. You can provide slogans, sketches or images that are part of the campaign or visuals. Think about your group as an agency pitching the campaign to a client! If you choose to do TV commercials as part of your campaign, for example, you don’t need to create the actual commercials, it is enough to outline the ideas and plan. *An advertising campaign involves the creation and placement of a series of strategic communications that are unified by an underlying theme or core message. The communications are intended to help promote a brand product, service, organization, or idea. They are designed to resonate ate with the target audience and usually have specific objectives such as persuasion for a specific purpose or increasing product awareness, and they appear in various media.

Sustainable innovation business models and economic development

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The document should make a bibliographic analysis on sustainable development requires radical and systemic innovations. These innovations can create and study more effectively by building on the concept of business models. The concepts that provide an analytical tool that allows them to evaluate the interaction between the different aspects they combine to create ecological, economic and social value should be analyzed. The research subtopics will be the following:

Chapter 1. Sustainable production and innovation. Chapter 2. Linking sustainable innovations to business models. Chapter 3. Including the macro level: innovation system, socio-technical systems and transition management. Chapter 4. The link between competitiveness and sustainable innovation at different levels. Chapter 5. Educational innovation, beyond the classroom. Each chapter will have a graph on the subject.

The structure of the document will be as follows: 1. Summary. Briefly explain what the document is about 2. Introduction: you must explain the background and the proposal or justification of what you want to do, in the most concise way possible, indicating the objectives of the investigation and what will be presented in the document 3. Methodology: hierarchizes and groups the selected and reviewed bibliography according to topics to be discussed in the article. You should capture the procedure that was performed during the review analysis. 4. Development and discussion: Analysis of the bibliography, according to the previously structured organization. Proof of the results of different authors and the critical argumentation of each aspect discussed in the article. This documentary investigation must serve as a synthesis, coherent, clear and perfectly argued of what has already been done during previous investigations.

5. Conclusions: the work will end indicating the conclusions reached by the authors of the manuscript, as well as the possible implications and recommendations from which they can be derived. 6. Bibliographic References

Strategic Plan Part 1: Environmental Scan Resource: Strategic Plan

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Part 1: Environmental Scan : You will perform an environmental scan for your target company. Choose an organization according to the following: Current employer Most recent or former employer Place of business that you have patronized or have been familiar with over a long period of time. Avoid choosing an organization that is so large that historical data would be difficult to apply. Firms in the Russell 2000® index may fit well, whereas firms in the Dow 30 Industrial index probably do not. The organization can be a start-up that you or a significant other may create in the future. For a start-up, focus on an entrepreneurial idea that is of substantive interest, so this project leaves you with a product you may leverage in the future. Write a 1,050-word minimum environmental analysis in which you include the following: Determine how to create value and sustain competitive advantage using the environmental scanning strategy. Evaluate the company’s external environment. Assess the company’s general environment. Evaluate the organization’s industry operating environment. Format your paper according to APA guidelines.

Marketing Value

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This assignment has been designed to help you integrate and apply the marketing concepts you have learned up to this point. These concepts provide a foundation on which other course concepts are built. Assessing your comprehension will help ensure that you are on track to successfully complete the course. This assignment is worth 10% of your final grade in the course. 1.1: Marketing Concept (30 marks) Suggested time: 2 to 3 hours Length: Please write your response in essay format and in point form as appropriate and limit your response to 2 pages using 1.5 line-spacing. Final Mark: This assignment is worth 10% of your final mark. Assessment: This part of the assignment will be assessed using the following criteria: The level of detail of the explanation and/or evidence/rationale supporting your conclusions Use of course marketing concepts and terms Consider an organization of interest to you. This might be a church, a club, a service organization, a sports organization, a company that you would like to work for, or simply an organization that you admire or want to understand better. This should not be a company with whom you are currently employed. It would be helpful if the organization you choose has a website that describes it and its products in some detail. Based on your own understanding of this organization, assess the extent to which it follows the philosophy behind the marketing concept and new-era orientation. What specific observations or findings led you to draw your conclusions? (10 points) What type of marketing value does this organization create for customers? What marketing mix (product, price, distribution, and communication) decisions has it made to create this value? (10 points) Describe two ethical and/or social issues that affect this organization. What, if anything, does this organization do to respond to or address these issues? What else could it do to be more socially or ethically responsible? (10 points) 1.2: SWOT Analysis (25 marks) Suggested time: 2.5 hours Length: Please write your response in point form and limit your response to 2 pages using 1.5 line-spacing. Assessment: This part of the assignment will be assessed using the following criteria: Depth (detail) of the SWOT Analysis Insight of marketing mix implications for SWOT Analysis observations Justification for the most important SWOT Analysis observations and implications Read the Marketing in Action Case, “Real Choices at Mega Bloks” in Chapter 2 on pages 83–84 in your textbook. Go to the organization’s website at http://www.megabloks.com to learn more about the company. The company is publicly traded on the Toronto Stock Exchange as Mega Brands Inc. (MB). You can do a search on the company to gain additional information on the organization. You may also want to read their Blog, or comments posted on Twitter and facebook. Using the SWOT framework described in Chapter 2, do a SWOT Analysis of this company, identifying at least six relevant factors (facts or observations) in the internal environment (indicating which ones are strengths and which ones are weaknesses) and six relevant factors in the external environment (indicating which ones are opportunities and which ones are threats). As you complete your SWOT Analysis, be sure to describe the marketing mix implication of each of the facts or observations you think are important in the internal and external environment. Overall, which four facts or observations do you think are the most important to understand when developing a strategy for the Mega Bloks Company, and why? Your response will be evaluated as follows: SWOT Analysis: internal environment factors and marketing mix implications (10 points; 5 for factors and 5 for implication) SWOT Analysis: external environment factors and marketing mix implications (10 points; 5 for factors and 5 for implication) Four most important internal environment factors and rationale why these are the most important internal environment factors. (5 points) 1.3: Segmentation & Positioning Concepts (40 marks) Suggested time: 3 hours Length: Please write your response in essay format and in point form as appropriate and limit your response to five (5) pages using 1.5 line-spacing. Assessment: This part of the assignment will be assessed using the following criteria: Depth of the justification Depth (detail) of the profiles Clarity of your description and illustration of the positioning Reflect on the automobile industry in your country of residence.

HR Knowledge 6: Compensation Question #2: HR Knowledge 7: Employee Benefits

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Question #1: HR Knowledge 6: Compensation Question #2: HR Knowledge 7: Employee Benefits

Question #1: HR Knowledge 6: Compensation Thoroughly review the following video: https://youtu.be/wZoRId6ADuo Based on your review, please respond to the following: As important as compensation is to employees so is how compensation is communicated by the organization. As Chief HR Officer for the company what key ideas would you implement in the company to ensure communication of the compensation plan is effective? Be specific. NOTE: You may not use more than 2 references for your response, Question #2: HR Knowledge 7: Employee Benefits Thoroughly review the following video: https://youtu.be/5fX9eQubzEE Based on your review, please respond to the following: The video shares a discussion specifically on 9 benefits related to voluntary employee benefits. Review the VEB’s and if you could only have 4 of them, which 4 would you select? Be sure to explain why you made those choices.

Social marketing process model

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Textbook: Laudon, K. C., & Traver, C. G. (2018). E-commerce 2017: Business, technology, society (13th ed.). Boston, MA: Pearson. Visit two e-commerce websites of your choice, and apply the social marketing process model (outlined on pp. 431–432) to both. Critically compare and contrast the effectiveness of these sites in terms of the dimensions of the social marketing process. Address the questions below in your paper. How well do these sites acquire fans, generate engagement, amplify responses, create a community, and strengthen their brands? What recommendations can you make for these sites to improve their effectiveness at a global and local level? Your paper must be at least three pages in length; the title and reference pages do not count toward meeting the minimum length requirement. Make sure your essay follows APA format. You must use a minimum of two external sources, which can include the two websites that you choose to review. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations.