Surgery and a Holiday

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Type 2-3 pages single- space. Visit the website for Medical Departures International to learn more. Then, answer the following questions. https://www.medicaldepartures.com/ 1. As explained in your textbook, the marketing concept means that an organization directs its efforts at satisfying customers at a profit. How does Medical Departures International work to deliver superior customer value? See your textbook for more discussion on the interplay between the marketing concept and customer value. (50 points) 2. What is the marketing strategy implemented by Medical Departures International? Discuss both the target market and the related marketing mix. Provide specific examples from the website in your answer. (50 points) Source: “Click Here for Hip Surgery and a Holiday” by Ari Altstedter, Bloomberg Businessweek, July 16, 2018, p.19-20. Tips for Writing an Analytical Paper 1. Define the marketing principles used in your answer. In other words, demonstrate that you read the assigned readings. 2. Analysis is NOT the same as opinion. Analysis is based on facts and principles. You organize your answer around the marketing principle(s) that is(are) relevant to the analysis. Example: A target market is a homogeneous group of customers that the company chooses to pursue. Starting with this core definition as your guide to analyzing who is the company’s target market, you must find evidence of how the customers in the group are similar (homogeneous) as well as evidence that the company is pursuing them. Notice that the definition guides you in determining which facts are relevant and important. Connect the relevant facts to the definition. 3. Edit your answer before submitting it. Correct all errors (grammar, organization and spelling).

Transformational Performance Measuring

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Description

Submit a position paper using Turn It In, on the potential utility and importance of transformational performance measurement based on a composite deconstruction of scholarly literature, balanced scorecard metrics, systems alignment, and collaboration to a) strategic leadership and b) your own leadership position within an organization of your choice. Keep in mind that leadership is important at every level of an organization.

Cases Analysis of Risk Uncertainty and Managing Incentives

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Description

Select a company of your choice. You may do any corporation except Southwest Airlines, and write a six to eight (6-8) page paper in which you: Evaluate a company’s recent (with in the last year) actions dealing with risk and uncertainty. Offer advice for improving risk management. For the company you selected examine an adverse selection problem and recommend how it should minimize its negative impact on transactions. For the company you selected determine the ways in which it is dealing with the moral hazard problem and suggest best practices used in the industry to deal with it. For the company you selected identify a principal-agent problem and evaluate the tools it uses to align incentives and improve profitability. For the company you selected examine the organizational structure and suggests ways it can be changed to improve the overall profitability. Use at least five (5) quality academic resources in this assignment. Note: One of your references regarding your research should have been published within the last 6 months. Note: Wikipedia and Investopedia do not qualify as an academic resource. Your assignment must follow these formatting requirements: Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

Employee Performance and Measurement Approach

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Employee Performance and Measurement Approach

The project assignment provides a forum for analyzing and evaluating relevant topics for this week on the basis of the course competencies covered. Introduction In the previous lecture, you were gathering some preliminary information in order to decide on the best approach to align the employees with a performance management plan. This is the second phase of the assessment. Tasks -Evaluate two measures for the performance management system. -Analyze the key components for measuring results. -Analyze the key components for measuring behavior. -Assess the process to gather performance information.

Johnson International Corporation

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The case study must be viewed from the Procurement and Acquisition discipline as well as various aspects of systems thinking vis a vis how your solutions and recommendations may be viewed by other parts of the company. Think about the cost of your proposed solution. Where will the funds come from? Will it work? How can you make it happen? How long will it take…and will the company survive? how will it sell to a reluctant department on adopting your proposed solutions?

Green Logistics

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Create a new business that you will enact from within the Reverse Logistics industry. Within this presentation include a cost-benefit analysis, definition of the entire business, how you would run the business, how you would acquire capital for operations, and a full business plan, including how you will expand to a global business. This assignment will incorporate EVERYTHING you have learned in this course. If a report is written, it should be 5-7 slides will be included with full author notes as if you were presenting the project to a board. Use a separate reference page for any sources used. Use double space typing. For any references use APA format. Topics that must be covered in the report Best Practices in Reverse Logistics Reverse Logistics Military Vs. Commercial Green Logistics and Policies of Warehousing Reverse Logistics Financial Aspects Reverse Logistics – Qualitative/Quantitative Research Methods Reverse Logistics Global Logistics Operations.

Assess the Impact of a firms financing decisions on its capital structure and shareholder distribution

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Description

Assess the Impact of a firms financing decisions on its capital structure and shareholder distribution

See files attached Charts, graphs, tables need to be included but can’t count as part of page count Minimum 5 sources including textbook by Brigham, E.F., & Erhardt, M.C. (2017). Financial Management: Theory and Practice. Boston (MA): Cengage Learning 5 written pages minimum Please cite all sources in paper and reference list correctly! Had issues with this In the past from here.

How to advance aircraft technology without sacrificing safety and still remain competitive

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How to advance aircraft technology without sacrificing safety and still remain competitive

This is a capstone project. The research topic is how to advance aircraft technology without sacrificing safety and still remain competitive. This is looking at the advancements in technology within the aviation community and the reason airlines are not wanting to incorporate it due to price and constant upgrades that will force smaller airlines out of business. I’ve provided my problem in the topic and my problem statement below. As the airline industry transfers into the digital age it is faced with many hurdles and unanswered questions.

Most airline were not very acceptive to the talks of changing to the digital era but to stay competitive they must stay up-to-date with the technological advances. These changes will affect every aspect of day to day operations within the company. Some worries are that the smaller airlines will not have the revenue or the manpower to keep up with the larger airlines forcing them out of business. Some have stressed concern that with the technology advancing and changing so quickly will the affect the life cycle of the aircraft, forcing companies to purchase new aircraft more often.

The issue I will look at is what will it take for an airline company to stay up-to-date with the digital advances. How will affect the company both staying up with the technology and those who cannot or chose not to advance with the changes. Key to developing the problem statement is to identify a current real-world problem within the industry that will be researched. The problem should be broad enough to allow for adequate research. The input should provide a brief explanation of the problem and the purpose of the research

Johnson International Corporation

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The case study must be viewed from the Procurement and Acquisition discipline as well as various aspects of systems thinking vis a vis how your solutions and recommendations may be viewed by other parts of the company. Think about the cost of your proposed solution. Where will the funds come from? Will it work? How can you make it happen? How long will it take…and will the company survive? how will it sell to a reluctant department on adopting your proposed solutions?

Marketing Fundamentals

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Description

a) Describe the marketing concept b) Outline and apply the elements of the marketing process. c) Identify and explain the macro and micro environmental factors impacting the marketing of a business or industry. d) Demonstrate an ability to incorporate new trends to solve marketing problems and apply communication skills. e) Describe key marketing metrics used to evaluate the effectiveness of a marketing plan