Archive for category: Business paper

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Create a comprehensive marketing strategy to enhance the performance of products and/or services throughout their life cycles; paper requirements/instructions are attached and rubric/areas that need to be met. The marketing plan includes the development of an excel spread sheet which i am counting as a page or two, not sure; Summarize the company’s budget, Financial Assessment; schedule and monitoring in a spreadsheet, and include comments.(sales forecast, expense forecast, marketing expenditures alignment with strategy and tactics, Break even analysis). I would like the marketing strategy to be done on Starbucks; a resource/report I was planning on using is also attached, if it can help; Dudovskiy, J. (2017). Starbucks Corporation Report, Retrieved from https://research-methodology.net/researchmethodology/referencing/

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You are the new Staffing Director for General Health Charities (GHC). GHC is the fundraising division of General Health Systems, a five hospital, 1,500 bed, 12,500 employee organization, which specializes in all areas of acute care. The system relies heavily on GHC for funds to build and modernize buildings, recruit new talent, and purchase new equipment. You currently have four recruiters reporting directly to you. Each recruiter is responsible for a different area (i.e., leadership, business office, service personnel, and service). You deem the system to be inefficient, specifically since you are not recruiting qualified applicants in any of the areas. Furthermore, turnover remains high. For the purpose of this assignment, you are required to do the following: Create a new staffing department system. Be creative in the information that you provide, though specifically explain how GHC will recruit and select qualified candidates. Select two of the four areas of recruitment and create a plan for each area. For example, one of the recruiters is responsible for recruiting service workers. Therefore, it is important to explain the following based upon the two areas selected: The role of the service worker. The necessary qualifications for the service worker. The job outlook for service workers. Any other important information. Finally, explain how GHC can compete with other local healthcare organizations/systems to recruit the best candidates. Explain current health system recruitment challenges. Explain how the company will utilize monetary and non-monetary initiatives to enhance recruitment efforts. Write a 5-7 page paper, or about 2300 words, not including the title and reference pages, which are required. Include a formal references page. This is an individual paper; however, you should reflect on our discussion forums and incorporate ideas from there, as appropriate. You must support your analysis with at least three scholarly references, and can include resources from this course

Pestel and swot analysis of AUDI MOTORS GLOBAL

ASSESSMENT 1. RESEARCH ANALYSIS (Individual ). 20% DUE DATE 24 AUG 2019 23:30 HOURS 1,500-1800 words individual CHOSEN COMPANY: Audi (cars) – Global 1: Over view of the Business( AUDI CARS GLOBAL) WITH REFERENCES Company Vision Company Mission Company Annual turnover and net profit for the last five years Company Total FTE staff (FULL TIME EMPLOYEES) Company Geographic operations scope – Operating in one nation or multiple nations Company Nature of the industry that the business operates in Company Main competitors Company Others contextual factors researched to support general knowledge of business 2: PESTEL ANALYSIS of audi car WITH REFERENCES 3: SWOT analysis audi car WITH REFERENCES The worksheets will address a Business Overview and one of the following analyses, and a summary with emerging issues. Prescribed Textbook: Thompson A., Peteraf M, Gamble J., Strickland A, Crafting and Executing Strategy: the quest for competitive advantage, concepts and cases 21th edition. McGraw-Hill, 2018. Several hard copies and an electronic copy of this textbook iare available from the VU Library. Note previous editions are not suitable. They do not contain required cases. Recommended readings: Richard Whittington, What is Strategy? –and why does it matter? London, Thomson Learning 2001. Henry Mintzberg et al, Strategy Safari: a guided tour through the wilds of strategic management, New York Free Press 1998. Michael Porter, Competitive Strategy: techniques for analysing industries and competitors, New York Free Press 1980. Barney J.B., and Hesterly W.S., Strategic Management and Competitive Advantage, Prentice Hall 2010 Grant R.M. Contemporary Strategy Analysis, Carlton Blackwell, 2008 Mark Jenkins et.al. Advanced Strategic Management: a multi-perspective approach. London Palgrave MacMillan 2007. Worksheet 2: External Environment PESTEL analysis of audi car Economic Factors (E.g. state of the local economy, levels of disposable income, job growth and unemployment, inflation, interest rates). Political/Legal Factors (E.g. proposed or potential law changes, potential for government change, employment law, industry specific legislation). Socio-cultural Factors (E.g. age consumer attitudes, media reporting of industry, fads, consumer buying patterns). Technological Factors (E.g. rate of technological change, future raw material availability, raw material cost, technological developments in related areas, product life cycles). Global Factors (E.g overseas trends in the industry, overseas trends in similar markets, external global economic events). Demographic Factors (E.g. lifestyle changes, population shifts, education levels, diversity). SWOT ANANLYSIS OF AUDI CAR GLOBAL Worksheet 3: Identifying Opportunities and Threats Translate your notes from the above brainstorming exercise into the following table. Be specific and identify particular factors. Factor Opportunity (O) or Threat (T) Why? Impact? High, Medium or Low Source of further information? Eg ageing population (Demographic) Opportunity Threat • Opportunity: ageing population is increasingly active, they’re living longer, many are interested in exercise and healthy life-styles • Threat: Are there as many ‘young’ people interested in joining a gym? • High • Low • Government reports on healthy life-styles • Official statistics on population trends Worksheet 4: Internal Analysis: strength and weakness assessment test Strengths Why is this a strength? Weaknesses Why is this a weakness? Strong brand Instantly recognisable and trusted in the market Unfamiliar with specific gym industry Could be difficult to compete with more knowledgeable competitors Worksheet 5: Integrated SWOT Analysis Strengths (include from internal analysis) Weaknesses (include from internal analysis) Opportunities (include from external analysis) [How do we use these strengths to generate opportunities) [How do we address the weaknesses so that I can support opportunities?] Threats include from external analysis) (How do we use these strengths to reduce the likelihood and impact of these threats?] [How do we address the weaknesses that will mimise these threats?]

As the world’s largest retailer, Walmart has built thousands of brick-and-mortar stores in the United States, Mexico, and elsewhere. Although a success story when it comes to traditional retail locations, Walmart has struggled with its e-commerce efforts, with recent online sales accounting for about 3 percent of the company’s $300 billion in annual sales. The company has tried several different e-commerce strategies in the past, but none of them was an overwhelming success. Some company insiders objected to the pricing strategy used for online purchases; they were fearful that Walmart’s lower prices online would take customers (and sales) away from the retail locations. Doug McMillon, Walmart’s CEO since 2014, believed a significant change was needed in the company’s e- commerce business, and he recently made changes in a big way. Over the past two years, Walmart spent billions to acquire several online companies to expand its e-commerce business in an effort to take a small bite out of retail giant Amazon’s success. In 2016, Walmart purchased Jet.com, an e-commerce site that sells a little bit of everything (books, clothing, electronics, etc.) at discount prices. Once the $3 billion acquisition was completed, Jet’s cofounder and CEO, Marc Lore, who now runs Walmart’s e-commerce platform, worked with McMillon to identify other established online companies to add to their e-commerce portfolio, and add they did. First Walmart purchased footwear e-tailer ShoeBuy for $70 million in January 2017. The following month, Walmart bought outdoor specialty retailer Moosejaw for $51 million. Then in March, Walmart paid $75 million for ModCloth, an eclectic shopping site for women’s fashions. Walmart is also said to be in negotiations to buy Bonobos, a hip fashion retailer geared to millennial males. Reaction to the acquisitions has been mixed, depending on whom you ask. Retail analysts applaud the company’s radical move, pointing out that several well-known traditional retailers have closed their doors or filed bankruptcy because they failed to take part in the e-commerce revolution. Fashionistas, on the other hand, are lukewarm about the move. However, McMillon’s decision to allow the online retailers to operate independently may help retain loyal customers. The new e-commerce strategy may also lure typical in-store shoppers to take advantage of the expanded offerings available through both Walmart.com and Jet.com. Critical Thinking Questions What are some advantages of Walmart purchasing established web businesses? What impact is Walmart’s acquisition of nontraditional retailers likely to have on the shopping habits of Walmart’s customers? How will the aggressive e-commerce plan implemented by Walmart affect operations at its retail locations?