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Pestel and swot analysis of AUDI MOTORS GLOBAL

ASSESSMENT 1. RESEARCH ANALYSIS (Individual ). 20% DUE DATE 24 AUG 2019 23:30 HOURS 1,500-1800 words individual CHOSEN COMPANY: Audi (cars) – Global 1: Over view of the Business( AUDI CARS GLOBAL) WITH REFERENCES Company Vision Company Mission Company Annual turnover and net profit for the last five years Company Total FTE staff (FULL TIME EMPLOYEES) Company Geographic operations scope – Operating in one nation or multiple nations Company Nature of the industry that the business operates in Company Main competitors Company Others contextual factors researched to support general knowledge of business 2: PESTEL ANALYSIS of audi car WITH REFERENCES 3: SWOT analysis audi car WITH REFERENCES The worksheets will address a Business Overview and one of the following analyses, and a summary with emerging issues. Prescribed Textbook: Thompson A., Peteraf M, Gamble J., Strickland A, Crafting and Executing Strategy: the quest for competitive advantage, concepts and cases 21th edition. McGraw-Hill, 2018. Several hard copies and an electronic copy of this textbook iare available from the VU Library. Note previous editions are not suitable. They do not contain required cases. Recommended readings: Richard Whittington, What is Strategy? –and why does it matter? London, Thomson Learning 2001. Henry Mintzberg et al, Strategy Safari: a guided tour through the wilds of strategic management, New York Free Press 1998. Michael Porter, Competitive Strategy: techniques for analysing industries and competitors, New York Free Press 1980. Barney J.B., and Hesterly W.S., Strategic Management and Competitive Advantage, Prentice Hall 2010 Grant R.M. Contemporary Strategy Analysis, Carlton Blackwell, 2008 Mark Jenkins et.al. Advanced Strategic Management: a multi-perspective approach. London Palgrave MacMillan 2007. Worksheet 2: External Environment PESTEL analysis of audi car Economic Factors (E.g. state of the local economy, levels of disposable income, job growth and unemployment, inflation, interest rates). Political/Legal Factors (E.g. proposed or potential law changes, potential for government change, employment law, industry specific legislation). Socio-cultural Factors (E.g. age consumer attitudes, media reporting of industry, fads, consumer buying patterns). Technological Factors (E.g. rate of technological change, future raw material availability, raw material cost, technological developments in related areas, product life cycles). Global Factors (E.g overseas trends in the industry, overseas trends in similar markets, external global economic events). Demographic Factors (E.g. lifestyle changes, population shifts, education levels, diversity). SWOT ANANLYSIS OF AUDI CAR GLOBAL Worksheet 3: Identifying Opportunities and Threats Translate your notes from the above brainstorming exercise into the following table. Be specific and identify particular factors. Factor Opportunity (O) or Threat (T) Why? Impact? High, Medium or Low Source of further information? Eg ageing population (Demographic) Opportunity Threat • Opportunity: ageing population is increasingly active, they’re living longer, many are interested in exercise and healthy life-styles • Threat: Are there as many ‘young’ people interested in joining a gym? • High • Low • Government reports on healthy life-styles • Official statistics on population trends Worksheet 4: Internal Analysis: strength and weakness assessment test Strengths Why is this a strength? Weaknesses Why is this a weakness? Strong brand Instantly recognisable and trusted in the market Unfamiliar with specific gym industry Could be difficult to compete with more knowledgeable competitors Worksheet 5: Integrated SWOT Analysis Strengths (include from internal analysis) Weaknesses (include from internal analysis) Opportunities (include from external analysis) [How do we use these strengths to generate opportunities) [How do we address the weaknesses so that I can support opportunities?] Threats include from external analysis) (How do we use these strengths to reduce the likelihood and impact of these threats?] [How do we address the weaknesses that will mimise these threats?]

As the world’s largest retailer, Walmart has built thousands of brick-and-mortar stores in the United States, Mexico, and elsewhere. Although a success story when it comes to traditional retail locations, Walmart has struggled with its e-commerce efforts, with recent online sales accounting for about 3 percent of the company’s $300 billion in annual sales. The company has tried several different e-commerce strategies in the past, but none of them was an overwhelming success. Some company insiders objected to the pricing strategy used for online purchases; they were fearful that Walmart’s lower prices online would take customers (and sales) away from the retail locations. Doug McMillon, Walmart’s CEO since 2014, believed a significant change was needed in the company’s e- commerce business, and he recently made changes in a big way. Over the past two years, Walmart spent billions to acquire several online companies to expand its e-commerce business in an effort to take a small bite out of retail giant Amazon’s success. In 2016, Walmart purchased Jet.com, an e-commerce site that sells a little bit of everything (books, clothing, electronics, etc.) at discount prices. Once the $3 billion acquisition was completed, Jet’s cofounder and CEO, Marc Lore, who now runs Walmart’s e-commerce platform, worked with McMillon to identify other established online companies to add to their e-commerce portfolio, and add they did. First Walmart purchased footwear e-tailer ShoeBuy for $70 million in January 2017. The following month, Walmart bought outdoor specialty retailer Moosejaw for $51 million. Then in March, Walmart paid $75 million for ModCloth, an eclectic shopping site for women’s fashions. Walmart is also said to be in negotiations to buy Bonobos, a hip fashion retailer geared to millennial males. Reaction to the acquisitions has been mixed, depending on whom you ask. Retail analysts applaud the company’s radical move, pointing out that several well-known traditional retailers have closed their doors or filed bankruptcy because they failed to take part in the e-commerce revolution. Fashionistas, on the other hand, are lukewarm about the move. However, McMillon’s decision to allow the online retailers to operate independently may help retain loyal customers. The new e-commerce strategy may also lure typical in-store shoppers to take advantage of the expanded offerings available through both Walmart.com and Jet.com. Critical Thinking Questions What are some advantages of Walmart purchasing established web businesses? What impact is Walmart’s acquisition of nontraditional retailers likely to have on the shopping habits of Walmart’s customers? How will the aggressive e-commerce plan implemented by Walmart affect operations at its retail locations?

This assignment is aligned to this course outcome:

• Apply macroeconomic concepts to current and personal economic events and decisions.

In addition to writing about macroeconomic concepts, it’s equally important to be able to convey your understanding of these concepts by communicating them to others. In the workplace you might do this by writing briefs (like you did for Assignment 1), creating presentations, or writing reports for your manager or team. An example final report and optional template are provided below.

For this Final Report assignment, you can build off your previous economic brief and selected industry from Assignment 1, or you can select another industry such as Finance and Insurance, Health Care, or Manufacturing, and examine one of the macroeconomic indicators or policies below:

• GDP growth
• Unemployment rates
• Inflation rates
• Interest rates
• Imports and exports
• Government fiscal policy and issues related to taxation, government spending, and budget deficits
• FED (central bank) monetary policy and issues related to the FED’s mission to stabilize the economy

Example Final Report, Assignment 2 Template

1. Review an example final report.
2. Use the optional template to help you get started.

Instructions

Use Microsoft Word to prepare a Final Report that is a minimum of two to three (2-3) pages long in which you:

1. Introduce your selected industry with a brief one-paragraph introduction. Refer to the NAICS (North American Industry Classification System) to review the details about your industry. https://www.census.gov/cgi-bin/sssd/naics/naicsrch?chart=2017

2. Assess your selected industry’s size and/or growth rate in the economy.

These macroeconomic resources will help you find the size and growth rate of your industry relative to real U.S. GDP:

• Real GDP – Select Section 1, then table 1.1.6 (select MODIFY to change the year range and frequency). Data is from Bureau of Economic Analysis (bea.gov). https://apps.bea.gov/iTable/iTable.cfm?isuri=1&reqid=19&step=2&0=survey

• % Change in Real GDP – Select Section 1, then table 1.1.1 (select MODIFY to change the year range and frequency). Data is from Bureau of Economic Analysis (bea.gov). https://apps.bea.gov/iTable/iTable.cfm?isuri=1&reqid=19&step=2&0=survey

• GDP by Industry – Steps: https://www.bea.gov/data/gdp/gdp-industry

1. Select “Interactive Data.”
2. Select “Industry Data Tables.”
3. Select “Begin Using the Data.”
4. Select “Gross Output by Industry.”
5. Select “Real Gross Output by Industry (A) (Q).”
6. Select “Quarterly” or “Annual.”
7. Select “Next Step.” Data is from Bureau of Economic Analysis (bea.gov).

• % Change in GDP by Industry – Steps: https://www.bea.gov/data/gdp/gdp-industry

1. Select “Interactive Data.”
2. Select “Industry Data Tables.”
3. Select “Begin Using the Data.”
4. Select “Gross Output by Industry.”
5. Select “Percent Changes in Chain-Type Quantity Indexes for Gross Output by Industry (A) (Q).”
6. Select “Quarterly” or “Annual.”
7. Select “Next Step.” Data is from Bureau of Economic Analysis (bea.gov).

3. Identify one newsworthy macroeconomic indicator or policy (e.g., GDP, unemployment, inflation rates, interest rates, government taxation and spending decisions, and/or FED decisions) that the industry should monitor and explain why it’s important and how it might impact your selected industry.

These resources are available to help you measure and track macroeconomic indicators and outcomes of macroeconomic policies.You’ll use one or more depending on the macroeconomic indicator selected.

• Unemployment rates – Data is from Bureau of Labor Statistics (bls.gov).

• Inflation rates as measured by the Consumer Price Index (CPI). Data is from Bureau of Labor Statistics (bls.gov).

• % Change in Real Exports and Imports – Select Section 4, then table 4.2.1. (Select MODIFY to change the year range and frequency.) Data is from Bureau of Economic Analysis (bea.gov).

• Government receipts, expenditures, and savings – Select Section 3, then table 3.1 for total government and table for 3.2 for federal government. (Select MODIFY to change the year range and frequency.) Data is from the Bureau of Economic Analysis (bea.gov).

• FED Funds Interest Rates. Data is from Trading Economics (tradingeconomics.com).

4. Describe a recent trend in the macroeconomic indicator or policy. Include a graph, chart, or table that illustrates the observed trend.

5. Summarize how you think this industry will perform in the future. Provide support for your rationale.

• • Your brief should include a cover page.
  • Your brief should be a minimum of two (2) pages in length (not including the cover page), double-spaced, 12-point font.

Your report should include a minimum of two (2) references/citations in the text

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Description

Assignment Content Resource: Cash Conversion Cycle Analysis Grading Guide Purpose of Assignment The purpose of this assignment is to help students gain a better understanding of calculations of cash flow and strategies to increase it. Assignment Steps Select a multinational company from the following industries: Retail Pharmaceutical Computer Hardware Manufacturing Automotive Review the selected company’s most recent financial statements. Calculate the following cash conversion cycle ratios based on the financial statements using Microsoft®Excel®: Average inventory Inventory turnover rate Average account receivable Account receivable turnover Average collection cycle Explain in 700 words the importance of the cash conversion cycle, including: Discuss the purpose of the cash conversion cycle and its components. Analyze the results obtained in the cash conversion cycle equations. Propose strategies to increase the cash flows of the company under study. Format your paper consistent with APA guidelines