Archive for category: Business paper

Description

Format should be as follows:

1) Paragraph #1) a succinct statement conveying the most essential point to understand about the topic. (no more than 3 sentences) 2) Paragraph #2) personal observation / conclusion why the topic is remarkable (or not). Relate any real world experiences if you can. (no more than 5 sentences) As you write paragraph #1 & #2 imagine an executive or other respected person in your organization asks you to explain the topic.

This is a busy person; you have ~30 seconds of their time in conversation or reading your email response to give them the info they want and gain their trust that you are a ‘go-to’ person. 3) Paragraph #3) any additional background or interesting information you’d like to include as a result of researching the topic. 4) Footer: include your references, links to articles / other sources you found on the topic. Exact format is not important. • Each of the ten papers will count 10 points toward the total TB grade, each TB graded as follows: 1) Degree to which brief makes succinct, salient points and draws interesting conclusions = 5 points 2) Brief is at least one page double-spaced, but paragraph #1 & #2 cannot exceed one page, and otherwise follows the format described above = 5 points

Description

Complete a comprehensive marketing plan researching Tesla Motors, Inc. Research the various elements of the marketing plan as it relates to this company.

Provide a comprehensive discussion of place or distribution strategies of Tesla Motors, Inc. Place

This section will provide a comprehensive look at the distribution strategy of your organization. Begin with an identification of the distribution channels that should include the entire path that the products travel from the “manufacturer” to the final consumer.

This might involve manufacturing plants, wholesalers, distributors, retailers and various other intermediaries. Why and how does Starbucks use these intermediaries? Many companies use multiple channels, particularly with the advent of the internet (which is considered a direct channel).

Also include a description of a physical facility.

This might include a manufacturing plant, bottling plant, retail location, or even a unique merchandising effort. Competitive Advantage Because competitive advantage is an important goal of every company, address whether your company has a competitive advantage WITH RESPECT TO PLACE. The idea is to discuss whether Tesla Motors, Inc. has a competitive advantage with respect to how they distribute their products.

This should discuss their distribution channel and maybe a unique retail location (if pertinent). A

gain, this section should only discuss whether your company has a competitive advantage with respect to place (product, price and promotion are discussed in other sections). Once you have stated your position, remember to include your rationale. Your submission should be a minimum of two pages in length, double-spaced with a reference page and title page.

All sources used must be referenced; paraphrased and quoted material must have accompanying citations and cited per APA guidelines. Include the use of subheadings (use Place and Competitive Advantage in Place).

Description

We are learning quite a bit about market structures in this module week’s summit session. Hopefully, you have had the opportunity to discuss market structures with your colleagues leading up to this activity. Now, let’s dig a little deeper into market structures. In this activity, you will draft a document addressing the following topics: 1. Identify the differences between all four market structures in the short-run and long-run. This will be helpful as many of you may hold management positions and/or become entrepreneurs in the near future. When deciding what type of firm to own or operate, you may find that one market structure may be more advantageous over another based on short-run and long-run costs. 2. Explain the significance that the average total cost (ATC) curve has on profit and loss based on each type of market structure. Explore how the ATC curve affects all four market structures and identify whether firms will earn a profit or loss based on the placement of the ATC curve and price. Your answers must be supported by a minimum of two sources, be in current APA format, and be one-two pages in length.

A consumer’s lifestyle refers to the ways he or she chooses to spend time and money and how his or her consumption choices reflect these values and tastes. Lifestyle research is useful for tracking societal consumption preferences and also for positioning specific products and services to different segments. Marketers segment based on lifestyle differences; they often group consumers in terms of their AIOs (activities, interests, and opinions). • Access “How to Write a Compare and Contrast Paper” • Pick a decade > 1960-1970 • Research various lifestyles during your chosen decade • Using at least five (5) different AIOs, compare and contrast your chosen decade to the present (i.e., second decade of the 21st Century) • Use a minimum of three (3) reference sources Write your 2–3-page compare and contrast paper using APA format, citation, and reference style. Include an additional title page and reference page. 1. Changing lifestyles[edit] Communes, collectives, and intentional communities regained popularity during this era.[47] Early communities, such as the Hog Farm, Quarry Hill, and Drop City[48] in the US were established as straightforward agrarian attempts to return to the land and live free of interference from outside influences. As the era progressed, many people established and populated new communities in response to not only disillusionment with standard community forms, but also dissatisfaction with certain elements of the counterculture itself. Some of these self-sustaining communities have been credited with the birth and propagation of the international Green Movement. The emergence of an interest in expanded spiritual consciousness, yoga, occult practices and increased human potential helped to shift views on organized religion during the era. In 1957, 69% of US residents polled by Gallup said religion was increasing in influence. By the late 1960s, polls indicated less than 20% still held that belief.[49] The “Generation Gap”, or the inevitable perceived divide in worldview between the old and young, was perhaps never greater than during the counterculture era.[50] A large measure of the generational chasm of the 1960s and early 1970s was born of rapidly evolving fashion and hairstyle trends that were readily adopted by the young, but often misunderstood and ridiculed by the old. These included the wearing of very long hair by men,[51] the wearing of natural or “Afro” hairstyles by black people, the donning of revealing clothing by women in public, and the mainstreaming of the psychedelic clothing and regalia of the short-lived hippie culture. Ultimately, practical and comfortable casual apparel, namely updated forms of T-shirts (often tie-dyed, or emblazoned with political or advertising statements), and Levi Strauss-branded blue denim jeans[52] became the enduring uniform of the generation, as daily wearing of suits along with traditional Western dress codes declined in use. The fashion dominance of the counterculture effectively ended with the rise of the Disco and Punk Rock eras in the later 1970s, even as the global popularity of T-shirts, denim jeans, and casual clothing in general have continued to grow. https://en.wikipedia.org/wiki/Counterculture_of_the_1960s 2. 1st super bowl https://prezi.com/sdncf31n-nwu/sports-and-leisure-activities-in-the-1960s/ Superbowl I The Superbowl I(or called as the 1967 Superbowl) was the first American Superbowl. January 15, 1967 in a sunny Los Angeles day, the Green bay Packers and the Kansas City Chiefs were preparing for their match. The game finished 35-10 to the Green Bay Packers. The Kansas City Chiefs lost to them. The MVP of the Superbowl was Bart Starr, who was a quarterback for the Packers. After the Superbowl I, football became a even popular sport than before to the Americans. 3. hippies http://www.crazyfads.com/60s.htm