A consumer’s lifestyle refers to the ways he or she chooses to spend time and money and how his or her consumption choices reflect these values and tastes. Lifestyle research is useful for tracking societal consumption preferences and also for positioning specific products and services to different segments. Marketers segment based on lifestyle differences; they often group consumers in terms of their AIOs (activities, interests, and opinions). • Access “How to Write a Compare and Contrast Paper” • Pick a decade > 1960-1970 • Research various lifestyles during your chosen decade • Using at least five (5) different AIOs, compare and contrast your chosen decade to the present (i.e., second decade of the 21st Century) • Use a minimum of three (3) reference sources Write your 2–3-page compare and contrast paper using APA format, citation, and reference style. Include an additional title page and reference page. 1. Changing lifestyles[edit] Communes, collectives, and intentional communities regained popularity during this era.[47] Early communities, such as the Hog Farm, Quarry Hill, and Drop City[48] in the US were established as straightforward agrarian attempts to return to the land and live free of interference from outside influences. As the era progressed, many people established and populated new communities in response to not only disillusionment with standard community forms, but also dissatisfaction with certain elements of the counterculture itself. Some of these self-sustaining communities have been credited with the birth and propagation of the international Green Movement. The emergence of an interest in expanded spiritual consciousness, yoga, occult practices and increased human potential helped to shift views on organized religion during the era. In 1957, 69% of US residents polled by Gallup said religion was increasing in influence. By the late 1960s, polls indicated less than 20% still held that belief.[49] The “Generation Gap”, or the inevitable perceived divide in worldview between the old and young, was perhaps never greater than during the counterculture era.[50] A large measure of the generational chasm of the 1960s and early 1970s was born of rapidly evolving fashion and hairstyle trends that were readily adopted by the young, but often misunderstood and ridiculed by the old. These included the wearing of very long hair by men,[51] the wearing of natural or “Afro” hairstyles by black people, the donning of revealing clothing by women in public, and the mainstreaming of the psychedelic clothing and regalia of the short-lived hippie culture. Ultimately, practical and comfortable casual apparel, namely updated forms of T-shirts (often tie-dyed, or emblazoned with political or advertising statements), and Levi Strauss-branded blue denim jeans[52] became the enduring uniform of the generation, as daily wearing of suits along with traditional Western dress codes declined in use. The fashion dominance of the counterculture effectively ended with the rise of the Disco and Punk Rock eras in the later 1970s, even as the global popularity of T-shirts, denim jeans, and casual clothing in general have continued to grow. https://en.wikipedia.org/wiki/Counterculture_of_the_1960s 2. 1st super bowl https://prezi.com/sdncf31n-nwu/sports-and-leisure-activities-in-the-1960s/ Superbowl I The Superbowl I(or called as the 1967 Superbowl) was the first American Superbowl. January 15, 1967 in a sunny Los Angeles day, the Green bay Packers and the Kansas City Chiefs were preparing for their match. The game finished 35-10 to the Green Bay Packers. The Kansas City Chiefs lost to them. The MVP of the Superbowl was Bart Starr, who was a quarterback for the Packers. After the Superbowl I, football became a even popular sport than before to the Americans. 3. hippies http://www.crazyfads.com/60s.htm
