Archive for category: Business paper

Hospitality Marketing 1&2. List the TOP 10 hotel groups in the world. Then segment all the hotel brands for each hotel group by identifying the type of hotel. (e.g., luxury, midscale, economy, etc.) According to the STAR report, hotels are segmented in the following class: Luxury Upper Upscale Upscale Upper Midscale Midscale Economy 3. Choose 1 hotel group. Describe the key difference of each hotel brand for that hotel group and identify which market segment each hotel brand targets toward to. 4. Select a hotel brand that you would like to work for the Marketing department (this should be from your summary above). Then do a search for a marketing department position for that hotel brand that most interests you and list the key responsibilities and requirements for that position. 5. Reference list

You are still in the information-gathering phase. What you should be seeing is that document gathering is a large part of civil litigation. Lawyers want all the information possible. This week, you will be asking ABC Corporation to provide information. Please make sure you ask for everything you can think of! If the other side objects, he/she/it will need to give a valid, legal reason. Further, some jurisdictions restrict parties to a certain number of requests. Why might that be? You need to obtain discovery of the records of ABC Corporation regarding its work on a contract it failed to perform for your client Ace, Inc. The contract required ABC Corporation to manufacture and deliver blue widgets. By using the FRCP Rule 34 Template, prepare a Rule 34 Document Production Request on behalf of Ace, Inc. in the case against ABC Corporation. Be sure you include the reason(s) for requesting the documents listed in the Rule 34 request and how the requested records will help in trial preparation. Review the FRCP Rule 34 Template. On a separate page, cite all sources using the Bluebook format.

Source: “What’s a Business For” by Charles Handy (PDF provided) Article Notes (this is a more in depth version of an annotated bibliography): To received full credit you must do the following:

-Citation at the top (APA or MLA format is fine) : Handy, C. (2002). What’s a business for? Harvard Business Review, 80(12), 49. -Take detailed and thorough notes on the article, if you write less than 250-words, then the score is ZERO.

You are trying to distill out all the ‘good stuff’ from the article… what are the major insights… if there is some sort of 3 or 4 point framework, then you best be certain to list it out and explain what it is and how it works. -Professionally formated… outline format, bold type font where necessary… it should have a professional appearance and could allow you to stand up in front of the class and teach the article (not to worry, I won’t make you actually do this… but good article notes are well formated)

-Good article notes should be thorough enough that you would not need to read the full article again if we were to discuss it several months from now… you would only need to read your notes (so don’t just do a bunch of bullet points without a narrative to connect it all).

(One page for the initial post and the second for the student responses). Respond to the following questions in your initial post: What do you think are the two most important issues that we face as a society and why? What are some ways that the business community might be able to help solve those two critical social issues? Do you believe businesses only care about profit or do you believe they care about stakeholders? Justify your arguments with examples. In responding to your peers, think about how their arguments compare and contrast with your arguments and identify any new information learned from reading their posts.

Whether you realize it or not, you’ve been a consumer all your life. The types and costs of your purchases have changed over time, but you’ve learned from watching others and experiencing the sensation of choosing an item and making the purchase. What you may not realize is that you’ve likely followed a consumer-purchase process. For this assignment, you will do a three-part deep dive into the consumer decision-making process. Part One. Complete the following: Identify and discuss the process, taking care to explain each step. Walk your reader through each step of the consumer purchase process, defining each step. Choose a major purchase that you plan to make in the future (e.g., a vacation, a car, a smartphone, a computer, a Hermes handbag, a horse, etc.). Apply each step to your purchase (e.g., identify why you find yourself making this purchase, perform an information search, evaluate alternatives using a table, make a choice and justify it, and so forth.). You are not expected to actually make the purchase, so you may predict the outcome, as opposed to actually describing it. Part Two. In this section, you will identify and analyze the factors that have influenced your actions and decisions throughout the process. These include: Personal factors that affect your perspective (e.g., faith, age, lifestyle, location) Pricing and personal accounting The type of purchase—functional versus hedonistic Family influence Ethical considerations Image Ease and place of purchase Part Three. For this final section, synthesize your findings and analysis from Parts One and Two. Consider the following questions: What factors are strongest and least likely to change your purchase decisions? What factors are more variable? How can marketers use these insights to attract new customers and deepen relations with existing ones? Your paper should meet the following requirements: Be 10-12 pages in length. Be formatted according to CSU-Global Guide to Writing & APA (Links to an external site.). Include at least four outside sources, preferably peer-reviewed journal articles, in addition to the case study. The CSU-Global Library is a good place to find these sources.