Case study on lululemon

Scenario: lululemon CEO Laurent Potdevin has employed you as a consultant to assess the company’s overall situation and recommend a set of actions to improve the company’s future prospects. Please prepare a report to Mr. Potdevin that includes:

1) A brief introduction describing the purpose and objectives of your report, 2) An evaluation of competitive forces (e.g. Five Forces) in the market for yoga and fitness apparel, 3) An identification of the primary components of lululemon’s value chain, 4) An evaluation of lululemon’s financial and operating performance as displayed in case Exhibit 1 (e.g. financial ratio analysis), 5) An assessment of lululemon’s strengths, weaknesses, opportunities and threats (e.g. SWOT), and 6) A set of action recommendations that lululemon’s revamped top executive team should initiate in order to rekindle the company’s growth and performance.

Your report should contain convincing reasons in support of each one of your recommendations. The support offered for each of your recommendations must be based on: (a) conclusions drawn from your analysis including the application of the concepts and b) analytical tools regarding strategic moves that may be suitable for lululemon. Your report should be 5-6 pages single-spaced, plus it should include an assortment of original (not copied from the case or downloaded from the Internet) charts, tables, and exhibits to support your analysis and recommendations. The report will also be evaluated on proper business communication (BUS 2030 format), grammar, etc. *Note: Please use only the information in the case. If you find that industry information is insufficient to prepare a Five Forces analysis, you may supplement the case information with an appropriate industry survey from a database such as First Research. You must cite any outside sources used.