Brand Management – Vertical Brand Extensions: Steinway & Sons

Description

Attached is a Marketing/Specifically a Brand Management case study for Steinway & Sons. The assignment is a one page analysis on answering the question: – Was the Boston line a good idea or not? Please keep in mind the analysis is from a marketing perspective and also relating to vertical brand extensions. Although there is also a video which I cant send, I have attached if helpful presentation decks to briefly skim as to the topics discussed in our class. I have designated a preferred writer if possible, but if not available, please assign someone that has a marketing background to address.