A Statistic analysis on the different factors that affects brand experience through the lens of luxury brands


Using data from multiple sources to analysis and presents how various factors (shown below), influence the customer’s brand experience: • Emotion and Empathy • Environment o E.g. Online Shopping vs physical stores • Sensory • Engagement • Co-creation. If possible to see how these factor differ in their affect in different sector, such as: Fashion, Hospitality and Restaurant. Then finally summarize the finding from the data.

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