A Case Analysis of Uber’s market surge pricing

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A Case Analysis of Uber’s market surge pricing

Instructions
A Case Analysis of Uber
Uber is a ride-sharing service started in 2009. If you are not familiar with Uber, you can learn more about the services it provides at Uber.com.

Construct an eight-page analysis of Uber using the following criteria.

Analyze the market before Uber’s entry. Describe the inefficiency Uber exploited.
Explain Uber’s surge pricing in the context of shifts in supply and also demand.
Evaluate Uber’s surge pricing in the context of price discrimination.
Apply the concepts of economies of scale and economies of scope to Uber’s business model.
Apply the concepts of game theory to Uber’s market.
Assess Uber’s potential for international expansion and potential trade policy issues.
Explain the incentive pay model Uber uses and how it affects the principal-agent problem.
Discuss any asymmetric information issues with Uber’s business model.

Your essay must be at least eight pages in length (not counting the title and references pages) and include at least five peer-reviewed resources. Adhere to
APA Style when writing your analysis, including citations and references for sources used. Be sure to include an introduction. Please note that no abstract is needed.

If you need help identifying peer-reviewed publications, review the CSU Online Library resources Peer-Reviewed Resources and video How to Find Peer-
Reviewed Resources (Transcript for Peer-Reviewed Resources video)

NOTE, ensure  that the paper is at least 8 pages exclusive of the cover and the reference pages. Also, ensure that you include all the references you use in finding research for this assignment paper. References should be at least three for the paper. All references, citation, and writing should follow the APA formatting and styling guidelines. Finally, ensure you focus on the assignment topic in detail.