Situation Analysis on Lego company

Description

This is an essay paper for Masters’s subject. The chosen company is Lego.

Situation Analysis on Lego company

The essay requires research on Lego and its: 1. MARKETING ENVIRONMENT 2. SEGMENTING, TARGETING & POSITIONING 3. MARKETING STRATEGY ANALYSIS 4. COMMUNICATIONS CAMPAIGN ANALYSIS 5. Recommendations: the essay requires at least 3 recommendations from the marketing perspective and 3 from the communications perspective.

The research on Lego should be specific to the company by either choosing a specific product line of Lego or providing an analysis of the overall company strategy. The research should be based on theories learned in class. I am attaching the rubrics and essay outline.

I will send the theories learned in class separately. Please contact me for any additional information. Thank you.