Global marketing & sales development

Global marketing & sales development

International marketing plan for Safco fine food as SME. This will require you to complete extensive research into the international market to develop a PESTLE analysis to inform a global marketing strategy and choices for Safco fine food development. A key consideration will be to identify potential niche(s)/opportunities for Safco fine food to take advantage of through the development of an international marketing strategy along with key objectives. Number of employees has to be mentioned as its SME company.

6 employees for more details please visit their website: www.safco.ie Reading List Required Ghauri, P.N. & Cateora, P., (2014). International Marketing, (4th Edition), London: McGraw-Hill. Kenyon, A., Lowe, R. and Doole, I., (2019). International Marketing Strategy: Analysis, Development and Implementation. 8th ed., Cengage Learning. Recommended Usunier, JC and Lee, JA (2013) Marketing Across Cultures. 6th ed., Pearson: Harlow. Albaum,G. and Duerr, E. (2016) International Marketing and Export Management. 8th ed., Prentice Hall: Harlow. Hollesen, S. (2016) Global Marketing, 7th ed., Pearson Education Limited: London. Schlegelmilch, B. (2016). Global Marketing Strategy. Springer International Publishing: Switzerland.

Honeycutt, ED., Ford, JB. and Simintiras, AC (2003) Sales Management: A Global Perspective. Routledge: London. Summary Description This module explores the complexity of forces that underpin international marketing decisions made by organisations. In particular, it aims to understand the impact of these forces on the activities of organizations, and the nature of the decisions that organizations must take if they are to survive and prosper in a dynamic international marketing environment.

The module will focus on the regional, national and global contexts and provide students with practical and academic knowledge where they will have an opportunity to showcase their ability to interpret, synthesise, apply and evaluate knowledge and understanding. In addition, this module will allow students to become critical thinkers in this contemporary and growing business discipline and better understand the complexities, challenges and opportunities that need to be addressed, embraced and capitalised upon to support successful international marketing choices and decisions. Please note: Safco fine food is an Irish company based in Ireland. Max 3000 words.