Developing a product price and place strategy for a new wearable product
Develop a Product, Price, and Place strategy for a new Wearable product for: Google, Samsung, Apple, or Microsoft (your choice). ANALYSIS: – Create 2 perceptual maps: include PRICE in at least one. – Conduct a brief SWOT analysis – Discuss channel strategy factors (Market, Product, Producer) RECOMMENDATION: Product: Recommend either Product Development or Diversification from Ansoff (Market Penetration & Market Development not allowed What’s the specific product or product line you recommend? Price & Place: Recommend a pricing strategy and tactics. What’s the actual Price (and prices after any tactics)? Recommend a channel structure & intensity level. Justify your recommendations using key points from your analysis; Why this product? Why this pricing strategy & tactics? Why this channel structure & intensity? Be specific and creative