Uber’s brand perceptions and customer service satisfaction

Description

This is a JOURNAL ARTICLE on the topic of Uber’s brand perceptions and customer service satisfaction. I have uploaded the task guidelines, please ONLY do the literature review, problem identification and research aim section. I have provided parts of the hypothesis to help; there are also a few exemplars to assist. Please read the guidelines and criteria to ensure the best possible mark is given. I have also included 3 examples of journal articles. Please read through each upload as they are all helpful in completing the assignment