The Volkswagen Group

Description

MUST Include current events to effect the company good or bad. TERM PAPER STRUCTURE Brief History Situation Analysis General environmental analysis Industry analysis- Agent Relationship Competitor analysis- are we on par with them or are we outperforming? are they expanding? Internal analysis Identification of Environmental Opportunities and Threats and Firm Strengths and Weaknesses (SWOT Analysis) Strategy Formulation Strategic alternatives Alternative evaluation Alternative choice Strategic Alternative Implementation Technological Trends Economic Trends Global Environment Political and Regulatory Trends Action Plan going ahead one year Executive recommendation to the Board and CEO of the company