Apply marketing communication across a convergent industry

Description

Assessment Task 2: Project: Prepare marketing tools and techniques Assessment description: In response to a simulated business scenario, you will evaluate marketing tools and prepare a written proposal. You will then develop samples of convergent tools and techniques. Note: Prepare to implement (or realistically simulate implementation of) tools and techniques in Assessment Task 3. Assessment Task 3: Portfolio: Apply convergent marketing communications Assessment description: In response to a simulated business scenario, you will plan implementation of marketing communication tools. Candidates will engage industry and technical expertise to assist in implementing tools. Candidates will then pilot the implementation. Finally, candidates will prepare a written reflection on their pilot implementation and networking activities