Luxury Real Estate Marketing

This is pretty high level. We will be marketing The DC Team at Long & Foster website, listings and brand utilizing: Highly convertible, user experience focused website.

Digital Marketing Analytics – key focus upon analytics helps with optimization of website and ad campaigns. Google Search and Retargeting Ads – Focused on bringing people searching for terms related to The DC Team at Long & Foster listings to the site – and retargeting to them to bring them back. Social Media Management

– focused on engaging specific demographics focused on purchasing and selling homes in The DC Team’s geographic areas Social Targeting Ads – Strategically focused ad campaigns on Facebook/Instagram/Spotify/Digital Billboards, etc., with the goal of brand recognition and bringing people to the site/listings. Newsletter/Email/SMS (Text Message) Marketing Campaigns – Easy newsletter subscription with quarterly newsletters sent to list with spotlight on specific listings, tips for buying/selling Automated email drip campaigns set up for different types of inquiries – one set for buyers, one set for sellers, one set for investors SMS (Text Message) campaigns, used to reach out to audience with new listings, open houses, etc. Merchandising

– The DC Team at Long & Foster branded shirts, hats, water bottles, coffee mugs, etc., help expand the reach of the brand to buyers, sellers, investors, etc.