Search Engine Optimization and Marketing

use an appropriate chapter / subchapter structure

– screenshots are not necessary but can be included as an appendix (not counted in the page length) What have you learnt in these 2 days?

– The most interesting thing in SEO+SEM? – The most surprising thing in SEO+SEM?

– The most challenging thing in SEO+SEM? • Will you think more now about HOW you search online? – How do you formulate your search

– Where do you look in the results and why you click on one result and not another

– When do you look at the paid ads and why you would click on an ad instead of the organic results • Do you think online search will change in the next years? How will businesses need to adapt their marketing to this?