The Social Media Handbook

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Finance Book Review (must be one of the 3 books listed)  Choose one of the following three books. 1. The Social Media Handbook for Financial Advisors AUTHORS: Ehrlich & Fanelli, ©2012 ISBN: 9781118208014 2. The Financial Services Handbook, 2nd ed. AUTHORS: Halloran & Thies, ©2012 ISBN: 9781118065716 3. Strengths Based Selling AUTHORS: Rutigliano & Brim, ©2011 ISBN:9781595620484 Choose one of the following three books. 1. The Social Media Handbook for Financial Advisors AUTHORS: Ehrlich & Fanelli, ©2012 ISBN: 9781118208014 2. The Financial Services Handbook, 2nd ed. AUTHORS: Halloran & Thies, ©2012 ISBN: 9781118065716 3. Strengths Based Selling AUTHORS: Rutigliano & Brim, ©2011 ISBN:9781595620484 You are to choose one of the three recommended texts from the syllabus and write a book review. Your work should be typed in MS Word Clearly break your work into sections for assessment purposes–the more clearly you show your work, the more clearly I can provide scoring feedback. Please be thorough and complete in your responses, and make absolutely sure you put all writing ‘in your own words’ as your score will reflect the depth, level, and detail provided. The review will be structured with 4 distinct sections: Section 1: Introduction. 350-500 words. Provide a brief overview of the work and indicate your area of major discussion and why you chose this area. Section 2: Chapter by chapter summary of the text., e.g., Chapter 1: 250-350 words on the main tenets of that particular chapter, on to the next. Summarize all chapters in the manner described in the previous sentence. Section 3: Area of Major discussion 750-1200 words. In this section you will discuss, evaluate, and explain your major take aways from this text…what areas of the text do you feel are most important to you, your career, and sales and sales management within the financial services marketplace. State reasons and justify with outside resources & citations where appropriate. Section 4: Conclusion 350-500 words. Summarize and conclude your work.