Communication Plan for Organ Donation
This paper should be 10 pages in total. Please make an offer if you have read all the instructions and see the attached documents. Develop two communication plans supporting each premise below: 1-Organ donation in ontario should be mandatory. We must take action now to save the lives of those waiting for organ donation. 2-Organ donation in ontario should be voluntary. It is up to each person to decide what to do with their own body. The communication plans are for deceased organ donation (not living organ donation) and include only those who are the age of majority (18 or older). Each five page communication plan must include the following: 1.A brief background statement (one page maximum), WHO, WHAT, WHEN, WHERE, AND WHY. 2. Three communications objectives. What are your objectives and why? 3. Three strategic considerations. What are your strategic considerations and why? 4. Identify your target audiences and your spokesperson/s – Explain why you have chosen them. 5. Three principal communications messages – Why? 6. A one page media analysis using the model attached (Ferguson’s table 4.1)
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