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The development of a customer service excellence award for Abu Dhabi Government sector Students will work individually on this project. The project report will consist of approximately 2500 words. In order to support the achievement of the Vision 2030, you are required to develop a customer service excellence award that can be applied to the Government Sector in Abu Dhabi. This report builds on what you have established as excellent customer service in Part 1 of this assignment, and requires you to develop a customer service excellence award for Abu Dhabi Government sector This assignment requires you to critically reflect on the way that customer service operates for the Government sector in Abu Dhabi, – how the approach to its customers and customer satisfaction can be measured. There are 3 McKinsey reports that you will need to read and refer to in your report; 1. Building a case, build a following: Laying the groundwork to transform customer experience in government. 2. Solving the customer experience puzzle: a guidebook for Government leaders 3. Delivering for Citizens, how to triple the success rate of Government Transformations The customer service excellence award is to be designed to recognise Abu Dhabi’s best performing Government sector entities, but structured in a way that supports entities in starting the journey toward customer service excellence through the framework. In order to develop a sound argument and discussion of the proposed topic / issue, you should use relevant academic literature, e.g. touch points, supporting handouts, existing awards etc. to support the recommended reading supplied on the ADSM LMS. Make sure that you actually answer the question. Your terms of reference: • What does ‘customer service’ mean, – why, and what are the implications of these the customer journey or the customer experience? • Consider the key issues in achieving customer satisfaction. • Critically evaluate the concept of customer service and discuss its relationship with touch points and the customer journey. • Develop a service excellence award that is designed to recognise Abu Dhabi’s best performing Government sector organisations, but structured in a way that supports new organisations in starting the journey toward customer service excellence through using its framework. Key issues: A comprehensive critical appraisal of customer service A clear and interpretive reflection on customer experience excellence models. Developing a clear customer service excellence award to support Abu Dhabi tourism sector.

Answer the questions below completely and fully for full credit. This requires a minimum of two substantive paragraphs for each answer with a minimum total of 300 words for the combined paragraphs (not including the references). Use your learning resources and outside academic references (not Wikipedia!) to answer the questions completely. Support your answers with source credits (citations and references). 1.Discuss the literature on split-brain and lateralization of function. What does the research tell us about each hemispheres ability to function independently (e.g., cognitively, creatively, etc.) and in unison? What are the implications for the cognitive neuroscientist in terms of research? 2.Discuss one of the psychiatric disorders. Be sure to address both the physiological and behavioral aspects of the disorder (signs and symptoms, biochemical or genetic theories, etc.), and pharmacological and behavioral treatments for the disorder. What is the role of the biopsychologist or neuroscientist in this type of research? 3.Discuss sleep in terms of the normal sleep cycle. Be sure to address the stages of sleep and physiological correlates associated with each stage. How does dreaming fit into our conception of a normal sleep cycle? Address theories of dreaming. What are the consequences of disruption of sleep? 4.Critically evaluate the theories that have been used to explain emotion. Which do you think is the best theory and why? 5.What brain regions and neurochemical systems are known to be involved in the regulation of sleep? What is known about the neurobiology and endocrinology of circadian rhythms? 6.What brain structures and circuits are known to be particularly important for human memory? Discuss the evidence linking the hippocampus with an involvement in cognitive mapping and spatial memory. 7.Compare and contrast Broca’s aphasia with Wernicke’s aphasia. What cortical regions need to be damaged to produce these types of aphasia, and what do they tell us about the brain mechanisms underlying language? 8.What are the differences and similarities in the action of cocaine and heroin on the brains reward systems? Do all addictive drugs work by causing the release of dopamine in the nucleus accumbens? In what ways have learning and conditioning been shown to be important determinants of drug tolerance? 9.Brain scanning technology is providing new insights into our understanding of the brain. Explain how CAT, MRI, PET and fMRI scanning works, and some of the ways in which this technology has been used to justify the above statement. Provide an example to support your answer. 10.In what ways has the abnormal formation and deposition of amyloid been implicated in the pathogenesis of Alzheimer’s disease? How can cognitive reserve be built up? What evidence shows that this can have beneficial effects for maintaining mental functioning later in life?

Although Buddhism and Hinduism share similar beliefs, their approaches to the self, or the ‘soul’ are very different. Explain the metaphysical and practical distinctions between anatman and atman, and how these concepts tie into each religion’s unique approach to the sacred (god/gods) and the path to salvation. Make sure you specify which branches of Buddhism and Hinduism your analysis is tackling.