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Conduct a study of how caffeine affects memory with the average individual, particularly with recalling facts after consuming caffeine. The study will test the individual’s short term (thirty minutes), and long term (six hours) memory capabilities after consuming caffeine. The initial phases of this study are the Problem Statement, Purpose of the Study, the Research Objectives/Questions, and the Scope/Limitations/Delimitations. The results of this study will be compared with the study published by Frontiers in Psychology that found young college aged students (18-21 years of age) did improve their memory capabilities when they consumed coffee during the early hours of the day (Baena, 2016). The study conducted by John Hopkins University that also concluded coffee can improve memory capabilities for up to 24 hours after consuming it. The purpose of this study is to conduct a memory test with individuals to determine if the stimulant (caffeine) will increase student’s capabilities at recalling facts and figures. The memory sessions will test both the student’s long term and short term memory. The sessions will be conducted by answering questions in a word document. In conclusion, the overall end state of this study is to attempt to improve the memory capability of the average individual with accurately recalling facts and details. This will assist any student, regardless of what his or her major is. The source of my subject pool will be friends and family members. My subject pool will be up to 50 individuals. The selection criteria will be individuals in the ages of 18-21. The research methodology that will be used are a power point presentation, then fill out a quiz. Six hours later they will repeat the process. The next day the subject will repeat the process adding 100mg of caffeine before the initial reviewing of the power point slides. The power point is a military program but the information is relevant to civilians as well. The power point will be viewed at my house. They will be in a group. They will be given coffee from Keurig coffee cups. They will stay at my house until the next stage takes place.

The reading describes the practice of “strategic defaults.” This term is also described in the separate reading on “Ethics of Real Estate Strategic Default.” What does this term mean and what is your view on whether it is unethical for a homeowner to strategically default? Are there circumstances that would make such an action acceptable from an ethical standpoint? http://fcic-static.law.stanford.edu/cdn_media/fcic-reports/fcic_final_report_chapter22.pdf https://www.biggerpockets.com/blog/2010-05-03-ethics-of-real-estate-strategic-default

In a well-organized essay, demonstrate how the literature of the Romantics, Transcendentalists, and Abolitionists reacted against the literary styles of the Puritan and Neoclassical authors. Your essay should be at least 750-1000 words in length (about three to four pages typed and double spaced). Provide an appropriate introduction, supporting evidence in the essay’s body, and a conclusion that summarizes the main ideas in your essay. Include specific examples from the literature to support your thesis.

1500 words about Knorr (the world’s 9th biggest food brand)

Subject: Branding and Marketing Communications Background: Knorr is the world’s 9th biggest food brand which has been used and trusted by millions of cooks across 87 markets. The Knorr cooking products range from stock cubes, soups, sauces to cooking chocolate. It is a trusted brand with a heritage stretching back 187 years. Globally, there has been a surge in interest in food so it could be argued that there never was a better time to be a food brand. The traditional category approach to marketing communications, of ‘mum cooking food for the kids’, might have appealed in the past but a different approach is needed for consumers today. Task: 1. Conduct some research into this brand – company, markets, products, sales etc. 2. Write an introduction to the essay where you provide the context for this global brand – the markets, the products, its sales etc. 3. Identify the key consumers of the brand. What are their characteristics? What part does this brand play in the lives of consumers who purchase this brand? 4. Discuss the approach to the positioning of the brand. What alternatives could they have taken? 5. Discuss how this brand advertises – on-line or offline or combinations. 6. Critically evaluate the marketing communication used by this brand. To what extent is it using integrated marketing communication using a range of digital and traditional tools? 7. Identify any circumstances which might have an impact on the effectiveness of the messages. 8. Briefly, evaluate the effectiveness of the marketing communications in achieving brand objectives. (It would be good to identify those brand objectives here first!). You may find it helpful to refer to particular campaigns such as the ‘Knorr: Love at first taste’ campaign as evidence. 9. REMEMBER THIS IS AN ESSAY Notes: 1. The essay should be 1500 words +/- 10% – excluding tables, charts, pictures, contents page, appendices and references. 2. The essay should follow the traditional pattern of introduction, main body of the essay and conclusion or summary. 3. DO NOT NUMBER or LABEL SECTIONS – as this would make it a report!!! 4. Please use paragraphs throughout – and do space between each paragraph. 5. Harvard referencing is to be used. 6. The numbering of each section in the brief above is there as a guide for you – do not number your paragraphs. 7. You can access some useful facts and figures on the ‘Knorr: Love at first taste’ campaign on the WARC site which you can access through the Sussex University library – electronic sources. 8. Why not have a look in a supermarket for the products of the brand.