Digital marketing plan Exeter City Football Club assignment

Digital marketing plan Exeter City Football Club assignment

This essay entails a ressearch paper in the Digital marketing plan of the Exeter City Football Club. Digital marketing plan ensures  a good and followed up processing of things in the firm managemnt to ensure it stands.

Digital marketing plan Exeter City Football Club assignment

Firstly, the assignment concerns a digital marketing plan for the Exeter City Football Club. It is an assignment that requires a practical and applied approach. This assignment aims to mirror the approach taken when marketing agencies and consultancies are responding to a client brief. The sales manager and digital marketing expert of ECFC presents. He gives material consists of a survey and site and social medias analysis.

Secondly, having received the brief from case study, the task is to follow the realistic process of researching, pitching and then developing a detailed plan to meet client’s specified objectives.  Sample content social media¸ Strategy pitch The first: analysis of the situation. has already been done and is not part of the job that is required in this order.

Thirdly, digital plan is requires to design a strategic digitally-focus marketing plan to meet the clients’ brief. This task is testing your ability to produce a focused, relevant and well-constructed marketing plan proposal. This is where you will lay out your proposal in detail, utilizing the SOSTAC framework as your structure. Structure & indicative content Introduction: Brief introduction to outline what this submission will include SWOT analysis, or similar, summarizing the initial findings of Part 1 is also recommended Objectives Interpret the customer requirements to develop clear SMART marketing objectives 

Lastly, strategy Consideration of strategic issues including segmentation, targeting and positioning, and organisational priorities (organisational fit). Tactics Outline of proposed marketing activities addressing the full marketing mix. Customer experience Actions Detailed plan with costs and timings demonstrating an understanding of integrated marketing and project planning principles.