Company internationalisation strategy

Company internationalisation strategy

Answers will be assessed for both their theoretical contribution and case evidence. Please focus on 2-3 relevant theories (Please go through slides that will have relevant theory that can used) applied to supporting case examples/evidence for each part of the question. Please make sure you answer all parts of the question drawing on both case evidence from your chosen company and relevant theory.

The Coursework Question:

2. For an organisation of your own choice, identify an episode of international expansion into a specific country or region. Critically analyse the motivations for this expansion and the internationalisation strategy developed at the time. What organisational issues arose during this expansion? Who were the key stakeholders and how well did the organisation work with them during the expansion?