McDonald’s Corporation

McDonald’s Corporation

Each case write-up should have three components: Analysis, Recommendations and Justifications. In the writeup, don’t simply repeat case facts or company history. Rather, use case facts to define the problem, and then provide thorough and well thought out recommendations along with suggested implementation actions. Usually two to three main recommendations are adequate. Provide justification for your recommendations by describing how your recommendations will potentially solve the organization’s problem/issue. There should be a balanced discussion of the three components, and a logical connection between each of the three components. While your recommendations are the most important part of the written assignment, you should make a case for why you think your recommendations will “fix” the organization’s issues.