How digital technology has changed how we communicate

This is a paper that is focusing on how digital technology has changed how we communicate. The paper also provides additional questions to use in writing the assignment paper.

How digital technology has changed how we communicate

Overview: Digital technology, including social media, has changed how we communicate, deliver and receive information, access entertainment and shop (Armstrong& Kotler, 2017, p.23). Instructions: In this assignment, you will select a company which is using social media platforms such as Facebook, Twitter, Instagram, YouTube, etc. and address the following points:

1) Provide an introduction to the company, the needs/value they are serving, their target customer and the social media platforms they are utilizing. If they are using multiple platforms, list them here and then choose 1 to evaluate in the next section.

2) Evaluate the effectiveness of the social media platform you chose in building and maintaining customer relationships while providing information about the brand.

3) Evaluate the effectiveness of the company in creating customer engagement. How does their branding message align with the company’s marketing mix?

4) Based on your observation, do you think social media is a positive return on investment for the company? Why or why not?

5) Use at least two resources to support your work (one may be the textbook). Use specific examples to support your points. Include a link to the social media platform you are evaluating in your paper. Follow APA guidelines. Requirements: • Length: at least 2 double-spaced, APA formatted pages (Not including cover or reference pages) Be sure to read the criteria by which your work will be evaluated before you write and again after you write.

How digital technology has changed how we communicate

Remember, ensure  that the paper is at least three pages exclusive of the cover and the reference pages. Also, ensure that you include all the references you use in finding research for this assignment paper. References should be at least three for the paper. All references, citation, and writing should follow the APA formatting and styling guidelines. Finally, ensure you focus on the assignment topic in detail.