Walmart’s Global Strategies case study

For this assignment, you will read Walmart’s Global Strategies case study and then respond to the following questions and make decisions based on those questions.

For this assignment, read Walmart’s Global Strategies case study

In Chapters 8 and 9, we reviewed several types of global expansion strategies a company can undertake when entering new markets. For this assignment, you will read Walmart’s Global Strategies case study and then respond to the following questions and make decisions based on those questions.
1. Firstly, What was Walmart’s early global expansion strategy?

Secondly, Was this a good strategy for Walmart?

Thirdly, Why or why not?

2. Further, What cultural problems did Walmart face in some of the international markets it entered?
Now, assume the role as the Director of Walmart’s global strategic planning team and you have been tasked to explore the benefits and challenges of expansion into one of the following regions. Choose one of the following regions and describe the opportunities and challenges in that region. Summarize the cultural environment, choose an entry strategy from the text, and describe how you would implement this entry strategy. Make sure you are very detailed in your explanation.
Regions:
● Latin America ● European Union ● Southeast Asia ● Russia ● Middle East

More details;

What is Walmart global strategy?

Why Walmart is refining its global strategy. The deal, under which Walmart gets a 42% stake in the combined company and almost $3 billion in cash, will allow the retailer to invest in more digital efforts and fuel its expansion in other international markets.

What is Walmart’s business strategy?

The cornerstone of Walmart’s business strategy is its everyday low prices. The brand sells a very large range of products and its focus always remains on selling products at the lowest prices in the market. The millennial customers are interested in three things. They are convenience, low prices and product quality.

Which international strategy does Walmart follow?

Wal-Mart has adopted a strategy somewhere between “Focused Low-Cost” positioning and “Cost Leadership” where-in, Market scope— Global operations cater to a diverse customer base. In the US price conscious low and middle income consumers with a focus on smaller towns.

Walmart’s Global Strategies case study